Word of mouth is the key to sales.
Editor’s note: This article comes from “ Future Car Daily ” (WeChat public account ID: auto-time), author: Xiao Cheng Yi.
Author | Cheng Xiaoyi
Edit | Li Huanhuan
In the last month of 2019, Weilai Automobile ushered in a year of high sales.
On January 6th, Weilai Automobile’s December 2019 delivery data showed that the monthly delivery volume in December reached 3170 units, an increase of 25% month-on-month and a new high for the year. It is also the fifth consecutive year of Weilai in 2019. Monthly delivery growth.
Among them, Weilai ES6 delivered 2537 units and Weilai ES8 delivered 633 units. In 2019, Weilai delivered a total of 20,565 units, and from 2018 to the end of 2019, a total of 31,913 units were delivered, temporarily ranking first in the number of domestic new car delivery forces.
Weilai Automobile’s delivery in 2019 Source: Weilai Official
Li Bin, founder, chairman and CEO of Weilai Automobile, said that Weilai’s delivery volume has risen against the trend, not only because of the competitiveness of its products and services, but also because of user support and word of mouth. Users have contributed significantly to recommending new users to purchase a car.
In the interview with the owner of the Weilai NIO Day site in 2019, Future Car Daily learned that some owners bought a car for Amway friends, and at no cost paid for a friend to buy NIO Day tickets for him to come and experience. After recommending new users to buy a car, old users will get Weilai points rewards, which can be used to exchange Weilai’s peripheral products.
In addition, Li Bin also said that the increase in sales also benefited from the continued expansion of the sales network. Wei Jiang vice president Zhu Jiang told Future Auto Daily (ID: auto-time) that NIO Space is mainly built in areas with a strong willingness to consume, and an additional outlet for users to test drive and purchase cars. After the addition, it is more convenient for users to test drive and purchase cars, and their willingness to purchase has also increased accordingly.
As of December 31, 2019, Weilai has opened 70 stores nationwide, including 22 NIO Houses and 48 NIO Spaces.
On December 30, Weilai Automobile’s third quarter financial report for 2019 showed that Weilai’s third quarter total revenue was 250 million US dollars (about 1.837 billion yuan), which was higher than market expectations of 1.743 billion yuan. A year-on-year increase of 25.0%. After the financial report was released, Weilai’s stock price rose by 20.66%. As of now, Weilai is reported at $ 3.83 per share, with a market value of $ 4.025 billion, the highest point since June this year.
In 2020, Weilai ’s new ES8 and electric coupe SUV EC6 will face Tesla series models. When Tesla ’s domestic version has been reduced to less than 300,000 yuan, Weilai ’s customer loyalty may be challenged .
(I am Cheng Xiaoyi, author of Future Auto Daily. I am concerned about intelligent network connection, autonomous driving and shared travel news. Please feel free to exchange and report. Please add WeChat tuanzi_C, please add your name, company, position.)
