To some extent, Zhang Xiaolong’s 7 thoughts also opened the curtain of the WeChat update function in 2020.

Editor’s note: This article is from WeChat public account “ 投 中 网 ” (ID: China-Venture), author Lin Ju.
2020, WeChat, you can

WeChat Open Class in 2020, What adjustments did WeChat make in mini programs, games, search, etc., and what features have been added? How will they serve businesses? Can it compete for users’ online shopping habits from Alibaba?

On January 9, 2020, WeChat announced the transaction data of e-commerce for small programs for the first time. In 2019, WeChat Mini Program e-commerce turnover exceeded 800 billion yuan, a year-on-year increase of more than 160%.

The 800 billion yuan turnover is almost a concept of a lot of fights. During the 12-month period ending September 30, 2019, Pinduoduo’s platform turnover was 840.2 billion yuan. In other words, besides Tmall Taobao and JD Super Trillion, the third largest e-commerce platform may be difficult to determine.

WeChat has the largest user group in China-1.151 billion. This is an active user of WeChat (and overseas version of wechat). Every function update and change will affect the people who do business around this platform. As in previous years, a large number of entrepreneurs, businesses, and enterprises flooded into the WeChat Open Class held in Guangzhou on January 9.

The only difference is that Zhang Xiaolong, who gave a four-hour speech last year, did not attend. But as always, the product change he made is the protagonist of this day. The product manager, known as the “Father of WeChat” by the outside world, appeared for 12 minutes and 12 seconds in the form of a video, and talked about the problems faced by WeChat with a large user group, including from the early “how to do” to the current ” What to do “, while sharing his 7 thoughts: privacy transfer, passive access to information, exaggerated and complex social relationships, rapid information dissemination, difficulty in selecting information, diversity of information, and difficulty in searching.

To a certain extent, Zhang Xiaolong’s 7 thoughts also opened the curtain of the WeChat update function in 2020. The most intuitive feeling on the site is that these functions are clearly for user experience, but also to allow businesses to do business better on the WeChat platform. For example, mini-program e-commerce has added a live broadcast function and Souyisou has a standardized content exhibition for products.As a pre-sale and after-sale management tool, WeChat, an enterprise, and even WeChat 5000 friends will soon be opened.

“Help merchants build their own business closed loop.” Du Jiahui, deputy general manager of WeChat open platform, said at the scene.

So, in the WeChat Open Class of 2020, what specific adjustments have Wechat made in Mini Programs, Games, Search, etc. and what features have been added? How will they serve businesses? Can it compete for users’ online shopping habits from Alibaba?

Zhang Xiaolong’s 7 key points for thinking: Expanding the WeChat 5000 friends limit will release “short content”

1. Transfer of privacy: For example, precision advertising and user privacy are actually contradictory. A lot of data, what should be used and what should not be used.

2. Passive information acquisition: what information is pushed determines what information the user will see, and what kind of world he is in. So, what information should WeChat push?

3. Exaggeration and complexity of social relations: expand the WeChat 5000 friends limit, that is, the “chat only” function to expand a certain number of friends. But at the same time, Zhang Xiaolong said that the impact on it was sincere and fearful.

4. The speed of information dissemination: An event can be quickly spread in many groups, and the geometric progression is rapid. As a platform, how to use technical means as a criterion for determining the quality of content?

5. Difficulties in information selection: I took a look at the social recommendations and looked good. It is a way to expand the choice of people through mutual recommendation between friends.

6. Diversification of information: accidentally made it an article as a carrier of content, so that other short content forms are not presented, which makes us short of short content.

Note: WeChat does not currently disclose the specific plan for “short content” and refuses to disclose relevant information. But we might as well think about whether this will be “weibo” or “headline”.

7. Difficulty of search: I hope that search can enter the inside of every small program, so that a large number of small programs can support various long tail search requirements.

E-commerce for small programs: Sell live, and search is also the entrance

Selling live broadcasts is the hottest area in 2019. Naturally, small-program e-commerce can’t bypass the user’s needs in this regard.

The WeChat team said that the official live broadcast component will be launched soon. This component is dedicated to helping small program e-commerce developers solve problems and pain points such as expensive traffic and large development volume that cannot quickly land the small program’s live streaming capabilities, and help businesses quickly achieve Buy while watching to create a closed loop for live trading.

TouZhong.com has learned that at present some merchants have launched live streaming