This article is from the WeChat public account: dukubook , author: Leslie, from the title figure: Figure worm
In recent years, there have been many bookstores entering and leaving the bookstore, and there have been many exchanges with colleagues in the book industry. This time, I have sorted out some of the laymen who usually speak without standing back, for everyone to shoot bricks.
1
There is a fact that I have less and less bought books in bookstores.
But I’m a book maker, and I have to hold my own field, so I consciously develop a habit: No matter what the reason, as long as I go to a bookstore, I need to buy at least one book there.
This habit has persisted for many years, turning over without interruption, or even reading many books at home, you can recall the place and scene when you started. However, I have been thinking about my life recently, and found that the last time I bought a book in a bookstore was Hanyuan Bookstore on Shaoxing Road, Shanghai. Twenty-six fingers count, at least three or four years ago.
It’s startling. How could this happen?
There are reasons for reading library activities and taking children to shopping malls to unknowingly turn into bookstores. In fact, in recent years I have gone to bookstores more than before. They think they are the kind of people who do n’t feel bad about buying books. Although they know there are discounts for online book purchases, they do n’t necessarily flash to the Internet to buy them. But why do n’t you like to buy books at the bookstore?
My understanding is that people ’s travel patterns and consumption behaviors have changed.
The essentials for going out a few years ago have been simplified into a mobile phone, and many people do n’t even carry their bags. Under the shopping mall mode, everyone walks around the mall for a long time to eat and eat, big bags Shopping for buns becomes a real burden, unless it is necessary or very purposeful, and no one wants to come out of a store, you should carry an extra bag or bag, especially for parents with children and people who do n’t drive by bus To say.
Today’s books are so big and heavy, so tired to think about. Buying books online, even if you do n’t save money, you save energy.
2
If I am the bookstore owner, I think the problem that needs to be solved most is what to do after the reader swipes the card or scans the code.
Because for those who are still willing to enter the bookstore, it is not difficult to persuade them to pay for books, and many people are not worried about the e-commerce discount. So the key link is not before consumers pay, but after spending. It is the inconvenience after spending money that affects the decision-making behavior before spending money.
I will set three options for readers:
For those books that ca n’t wait to get what they look like, you can go to the traditional mode of paying cash and holding goods at the cash register.
If you have enough baggage or are willing to walk light, you can send the book to courier and wait for it at home the next day. This option can be subdivided into two ways: let the bookstore pack and ship for you, or you can work around the parcel and pack your own orders, especially with children, and want to give books to friends as gifts. Wrapping paper and message cards are available.
For suppliers such as reading libraries, which have their own B2C shipping capabilities, readers can choose to purchase directly by scanning the code. For a single transaction, the commission that belongs to the bookstore is automatically returned, and the reading library processes the order delivery in the background. In this way, the books in the library are only displayed in the bookstore, and the purchase and storage costs are avoided.
These three options have the same price without additional courier or packaging costs.
3
At this point, I found that the bookstore has the function of express delivery. Where is the earth and the gold?
I think that many bookstores are not good at space allocation.learn.
To be straightforward: you should n’t allocate so much space to so many books. Some books should be withdrawn to make room.
Because, bookstores shouldn’t compete more than anyone else. If this is the case, you will never be better than an online bookstore with unlimited space.
Readers come to your store not because you have a lot of books here, but because he trusts you in the selection and recommendation of books.
What a bookstore does is not to publish all the books for readers to pick, but to help them pick the books well. A good bookstore will make readers feel that the book they want is placed at his hand; a bad bookstore will make readers turn around in the store for a long time and cannot find a book they want.
This is the most expensive job in this era, and it is also the significance of the existence of a bookstore: provide users with what they really need, and help users make the right choices and judgments.
Only pursuing a wide variety of stores that are full of books. Many of these books have a distracting effect on readers. Instead, they really dilute the eyes that should be put on them.
Today’s bookstores are becoming more and more luxurious and high-end, with a business area of hundreds or thousands of square meters, and they should do their best to do some empty work.
If I am a bookstore owner, I fight less, not more.
4
If I am a bookstore owner, I do n’t say that my taste and my face are what the bookstore looks like. Based on the reading information I have compiled, my understanding of these thousands of selected baby books is well-documented. Clear and detailed.
If I am a bookstore owner, I will give way to a few books or even a book where I could have many books, and use various information forms and media methods to make as much as possible around this book. Show, readers who are used to passing by can grasp the main points at a glance, and readers who want to know more can get all-round and multi-dimensional information, including negative criticism.
If I’m a bookstore owner, if I can’t find enough good books to fill my business space, leave those empty places empty. The point in the openness is itself the most striking emphasis.
If I am a bookstore owner, not only should I see the books I choose, and make some readers feel happy and stay with me for a long time; I also know that some books in the store give some readersPushed it out and couldn’t pull it back.
If I am the bookstore owner, I will not allow the books in the store to be used as decoration materials by the designer, except for the display of (even the display after the destruction) ) , no reading possible.
If I am a bookstore owner, I will definitely make the chairs and lamps in the store more comfortable than many people’s study rooms, even if I add a home and daily necessities section.
In just a few years, our bookstore has completed the original and hardware upgrade iteratively: it has become one of the most prosperous business districts in the city, with more and more space. We have invited the best designers in the world. Higher and higher, the sales of light coffee and cultural and creative products are getting better and better, and they have been more and more concerned in the capital market and the local government’s business card project.
So, what’s the focus of the next upgrade iteration?
If I am a bookstore owner, I would think that the future direction of the store is to cultivate and accumulate those “book-savvy people”, whether they are shop assistants, long-term users, partners, brand images, especially I am the manager.
Anyone who knows books? how many? This will be our biggest asset.
This article is from the WeChat public account: dukubook , author: Leslie