The Chinese market accounts for half of Volkswagen’s sales.
Editor’s note: This article comes from “ Future Car Daily ” (WeChat public account ID: auto-time), author: Terence Lee Nan.
Author | Li Zinan
Edit | Xu Yang
In 2019, Volkswagen’s performance in the Chinese market outperformed the market.
On the evening of January 14, Volkswagen Group announced the delivery volume in China in 2019. In 2019, Volkswagen’s total delivery in the Chinese market was 4.23 million units, a record high, a slight increase of 0.6% from the 4.21 million units in 2018.
At present, China has become the most important regional market for Volkswagen Group. In 2019, the delivery volume of Volkswagen brands in the Chinese market increased by 1.7% to 3.163 million vehicles, accounting for 50.38% of the global total sales.
“We are confident in the long-term development of the Chinese automotive market.” said Feng Sihan, CEO of Volkswagen Group (China).
Volkswagen’s various brands, except for Skoda, have increased sales to varying degrees. Specifically, the delivery volume of the Volkswagen brand and its sub-brand Jetta reached 3.163 million units; the delivery volume of Audi was 690,100 units, an increase of 4.1% year-on-year, a record high; the delivery of Porsche was 86,800 units, an increase of 8%; The volume was 282,000, a year-on-year decrease of 17.3%.
In 2019, the SUV will become a new business growth point for Volkswagen. Since the launch of FAW-Volkswagen’s SUV models at the end of 2018, Volkswagen’s market share in the SUV market has gradually increased. The number of Volkswagen SUV models delivered in 2019 was 81.25 million, a year-on-year increase of 81.6%.
In addition to the surprises of SUV models, Volkswagen has finally launched pure electric models in 2019. At present, there are 7 new energy models of Volkswagen brand on sale, and Touareg PHEV, the flagship new energy model of Volkswagen Import, will also be launched in 2020.
While sales growth, Volkswagen is also speeding up its capacity deployment in the Chinese market. Volkswagen Group has previously stated that a pure electric vehicle plant based on the MEB electric modular platform is under construction, of which Volkswagen Anting’s new plant will be commissioned in the second half of 2020 and the Foshan plant will be commissioned in 2022.
Feng Sihan said that in 2020, the Volkswagen Group will usher in greater change and accelerate the transformation to a sustainable mobility solution provider. In 2020, Volkswagen will invest 4 billion Euros, 40% of which will be dedicated to electric mobility.