This article is from the WeChat public account: LADYMAX (lmfashionnews) , author: Zhouhui Ning, Photo by Freshh Connection on Unsplash
Although luxury goods are scarce, conspicuous, social, and popular, they are always rooted in the ultimate pursuit of quality and craftsmanship.
In the past two years, streetwear that was originally at the lower end of the fashion pyramid has been promoted to the top of the tower, driven by the wave of youth, becoming an important bridge for luxury brands to reach younger groups, but with the growth of millennials and aesthetic trends This change is gradually cooling.
Following luxury brand Louis Vuitton men ’s creative director Virgil Abloh who said that “street clothing is not far from death”, Sidney Toledano, CEO of LVMH ’s fashion leather goods department that has been in charge of Dior for nearly 20 years, was interviewed by Forbes last month. Expressing that fashion is an eternal pendulum, elegance in different periods will always be presented in different ways. Brands need to follow the development of society to reposition, “like the two brands Celine and Givenchy, after experiencing the street trend, Return to elegance. “
It is reported that, given the guidance of Clare Waight Keller, the first female creative director in the history, Givenchy’s original image featuring dog head T-shirts and other casual items has been replaced by advanced customization, and returned to the Gaoding show in 2018. It also launched a “high-end custom” ready-to-wear series, transforming Givenchy’s high-end timepiece process into an exclusive ready-to-wear series specially designed for international consumers.
Celine bids farewell to the genderlessness and indifference during the Phoebe Philo period. Creative director Hedi Slimane is working hard to inject a more feminine element into the brand, while developing the first