The public account payment function urged by Ma Huateng has finally arrived!
Editor’s note: This article comes from WeChat public account “New List” (ID: newrankcn) , Author Eva sauce. Original title: “ Three years! WeChat finally launched paid reading! Interpretation of the new list the first time .
The public account payment function that Ma Huateng personally urged in 2017 has finally arrived!
This afternoon, the paid reading feature expected by the creators of the public account Finally revealed its true face of Lushan. What exactly is a paid feature? What are the conditions? What does the creator think of this? Let’s take a look ~
01. What are the conditions for paid reading? ?
According to the function introduction, the paid graphic must be an original article. When the article is set to “paid graphic”, the original is declared together by default. Paid graphics do not support reprinting, appreciation and insertion of advertisements for the time being. After the content is sent in batches, the parameters and settings of the article price, trial reading ratio, and foreword cannot be modified.
For users, paying to read articles is a whole new experience. Before the user pays, they can read the preface and trial reading section for free, and the message can only be viewed. After paying, you can read the full text and write a message. Paid articles can only be viewed by paying users, otherNo matter what way users get the article, they need to buy it before they can read it. Currently, the paid feature only provides the ability to pay for reading a single article.
No matter how much you like a public account, it cannot be guaranteed!
Public account creators need to go through three steps to activate the payment function. Information review and remittance Verification and platform audit. 
Currently, creators can be in RMB 1-208 Choose the appropriate pricing for the 35 price stalls, and currently do not support operator-defined prices.
Want to get on the first paid-for reading car? not that simple.
According to the background screenshot of “Gotiao Master”, if the public account wants to activate the payment function, it needs to meet three application conditions:
1. Public account has been registered for more than 3 months;
2. No serious violation record in the past 3 months;
3. Published at least 3 original articles.
It is not difficult to meet these three conditions, but it is all luck that can be tested for grayscale. According to the WeChat team, the first batch of gray test priority personal accounts (Bangmei shed tears of envy).
Regarding the paid reading function, the new list verified with the WeChat team as soon as possible, and the WeChat team further explained:
In January 2020, WeChat gray-scale testing of subscription number payment capabilities, eligible operators can go to the public platform to activate the payment function. After successful launch, the operator can set a charge for some or all of the original article, and users can read the full text after purchasing the article.
Subscription number paid content supports iOS and Android users to purchase, iOS payment through Apple IAP, Android users pay through WeChat payment.
Good content creators deserve better benefits. The platform is willing to provide more capabilities for high-quality content creators, so that those who create value can reflect the value.
02. Paid reading is finally here, How many people will use it?
How many people will use the “beginning” of the paid reading function after “wow”? We still have a question mark in our hearts.
Zhang Wei, the founder of “Gotiao”, who found the paid function for the first time, told us that he should not charge because there are other ways to charge:
It should be good for stocks, finance, and football lottery. For writing traditional text, you need to think about it, and you need to use this function carefully. .
We specifically asked Keso’s opinion on the function that was three years late (the following paragraph was originally intended to be read for a fee, but it was not successful because we were not grayed out,hate! )
Keso, a well-known IT reviewer, believes that the paid function is only an option, and there are not many real users. Paid reading complicates subscription numbers. Authors who do not focus on influence are more suitable for paid functions, such as psychological counseling, emotional counseling, and parenting experience. As long as the main purpose is to obtain influence, it is not suitable for paid reading.
In addition, some new media people also said pessimistically: “I do n’t charge, and no one looks at it.”
However, the launch of WeChat may have a significant impact on the paid reading tool products originally built under the WeChat system. The paid reading experience in public numbers is obviously better than jumping over to view paid content.
What do you think of the WeChat public account payment function? Welcome to share your views with us in the message area ~
Public account creators need to go through three steps to activate the payment function. Information review and remittance Verification and platform audit. 1. Public account has been registered for more than 3 months;
2. No serious violation record in the past 3 months;
3. Published at least 3 original articles.
It is not difficult to meet these three conditions, but it is all luck that can be tested for grayscale. According to the WeChat team, the first batch of gray test priority personal accounts (Bangmei shed tears of envy).
Regarding the paid reading function, the new list verified with the WeChat team as soon as possible, and the WeChat team further explained:
In January 2020, WeChat gray-scale testing of subscription number payment capabilities, eligible operators can go to the public platform to activate the payment function. After successful launch, the operator can set a charge for some or all of the original article, and users can read the full text after purchasing the article.
Subscription number paid content supports iOS and Android users to purchase, iOS payment through Apple IAP, Android users pay through WeChat payment.
Good content creators deserve better benefits. The platform is willing to provide more capabilities for high-quality content creators, so that those who create value can reflect the value.
02. Paid reading is finally here, How many people will use it?
How many people will use the “beginning” of the paid reading function after “wow”? We still have a question mark in our hearts.
Zhang Wei, the founder of “Gotiao”, who found the paid function for the first time, told us that he should not charge because there are other ways to charge:
It should be good for stocks, finance, and football lottery. For writing traditional text, you need to think about it, and you need to use this function carefully. .
We specifically asked Keso’s opinion on the function that was three years late (the following paragraph was originally intended to be read for a fee, but it was not successful because we were not grayed out,hate! )
Keso, a well-known IT reviewer, believes that the paid function is only an option, and there are not many real users. Paid reading complicates subscription numbers. Authors who do not focus on influence are more suitable for paid functions, such as psychological counseling, emotional counseling, and parenting experience. As long as the main purpose is to obtain influence, it is not suitable for paid reading.
In addition, some new media people also said pessimistically: “I do n’t charge, and no one looks at it.”
However, the launch of WeChat may have a significant impact on the paid reading tool products originally built under the WeChat system. The paid reading experience in public numbers is obviously better than jumping over to view paid content.
What do you think of the WeChat public account payment function? Welcome to share your views with us in the message area ~