What are the 5g product models, killer applications, and outbreak scenarios?
First, from concept to formal commercial use
5g is a buzzword. Any passerby on the street will tell you that 5g is coming. But what changes can 5g bring to life? People are often aggressive about this issue.
“Should be faster, watch movies, don’t get stuck for a moment?” This is the most common answer.
100-250 times faster than 4g network, less than 1 millisecond response delay, larger processing capacity, can handle multiple devices at the same time, watching 4k, 8k video is great … yes, these expressions are all Correct. But what can 5g bring, is it just a “quantity increase” in the technical parameter level?
In fact, the popularity of communication networks has never been achieved overnight. In 2013, the country issued a 4g license, but after two years, 4g mobile phone users are less than 30%, and today only 70%.
What is the constraint point? The answer is product and scenario.
Around 2009, the author happened to be in China Telecom, the earliest to push the 3G mobile phone. At that time, the most common objections of users were:
“Why is my phone so fast?”
“There is so much traffic that I can’t use it at all.”
“My 2g mobile phone can also access the Internet. You can watch QQ on mobile Monternet.”
Now you definitely understand. At that time, people were still using function phones. The killer terminal of the 3G era, the smart phone, had not surfaced yet. 3G is a pure concept. After all, 3g runs on a feature machine and the experience is the same as shit, of course, network speed and traffic are useless.
When smart phones appeared, large-scale apps became ecological, and the social, location, and payment infrastructure closed loop … For the first time, the high-speed experience of the mobile Internet became a real thing. People turn on their phones in various fragmented scenes, so they can’t do without it.
In the beginning, people were resisting. Once the product and scene appear, it can only be “true fragrance”.
This is like what Henry Ford said. Never ask the user what he needs. You ask him what he needs. He will say a faster horse. He doesn’t know that there will be a car.
So, is 5g just a “faster horse” or a “car”? When 5G is commercially available, this question will be answered by the “killer application” that comes with it.
Second, killer applications
Every generation of communication network comes up, the business people most want to find must be killer applications.
For 2g, the killer app is SMS.
For 3g, the killer application is an app ecosystem based on smart phones.
For 4g, the killer application is the video era brought by live broadcast and short video.
What about 5g? To find this killer, we must firstFigure out a problem:
Where are the advantages of 5g ultra-high speed, ultra-low latency, and high throughput?
For example, the advantage of 4k video, which is often said, is obviously meaningless on today’s smart phones. For a 6-inch screen smart phone, can you see the advantages of 4k over 1080p?
Ultra-high network performance must be “excessive efficiency” when placed on the wrong product.
Now let’s try to make some inferences:
First, the network speed is very high, and the data that can be transmitted should have more imagination, such as 3d data, sensor data, and artificial intelligence data.
Secondly, it can transmit 4k and 8k videos, which is useless on the traditional mobile phone screen. So what if you watch it on other terminals such as VR?
Third, high-throughput, isn’t it too crooked to handle only one terminal of a smartphone?
Speaking of which, a bold assumption has surfaced: The 5g era is coming, and the first one is likely to be “cloud networking”. The 5g network is the cloud network first.
In the era of cloud networking, all data storage and calculations are placed in the cloud. The local terminal is just a “display screen”, which can obtain content and real-time interactive feedback from the cloud in real time through an ultra-high-speed network.
Everything comes down to the “economic” problem. The first big dividend brought by cloud networking is the “slump in costs.” Regardless of computer, mobile phone, VR, you no longer need ultra-high-performance CPUs, graphics cards, hard disks, hardware … because everything is in the cloud, it can be customized and customized on demand.
Maybe you say, isn’t this cloud computing? It’s not a new concept. That’s right, cloud computing has been a buzzword since 2006. But in the past, the cloud was more a storage center than a performance center. Now all the performance and computing power must be put.
Don’t underestimate this, it could be a huge disruption. The era of cloud networking will bring brand-new business logic. Users get “display terminals” at prices as low as almost free of charge, and everything else is left to the cloud. Merchants adhering to this logic will provide traditional merchants that emphasize high performance (such as Alien, Apple) brought a devastating blow.
Three and change
The idea of using a pc is definitely not good for mobile internet, and the mentality of using software is definitely not good for app. When cloud networking emerges, past products and commercialization ideas may have to be overturned.
Are the new generation of entrepreneurs and product managers still holding their old calendars, just as Microsoft engineers can’t understand the interaction logic of smart phones? The only thing waiting for you is elimination.
The last two days of the WeChat annual conference, Zhang Xiaolong’s various quotations continued to swipe the screen like an oracle. But maybe, just as Bill Gates can’t make a smart phone, and just as Jobs may not be able to afford a social network, there will be a “new era of Zhang Xiaolong” in the new era.
I dare notAssert how the product of the future will evolve, but at least a few changes will be apparent.
The first change in thinking is a lighter local end.
In the past few years, the most common entrepreneurial idea is: I want to make an app, but it should not be too heavy, it will occupy the user’s mobile phone space.
But cloud networking is here. Cloud apps and applets do n’t take up much space on the local end. The main performance is on the cloud because the network speed is too fast and the latency is too low. The experience is no different from today ’s local apps.
This is unthinkable at the moment. The internet speed is too slow, and the applets must be very light and light. Otherwise, “Internet and buffering” can swiftly die the user. What experience is there?
The second idea change is a richer terminal.
Don’t just think about the phone screen, you need to see more terminals. From traditional TV computers to the emerging vrar glasses to furniture and industry sensing equipment in the sense of the Internet of Things, more possibilities may begin to appear.
No matter how the terminal changes, what remains unchanged is human nature, which is the ultimate pursuit of efficiency: lower costs and higher returns.
What is it in the cloud networking: cheaper terminal, more powerful experience.
Take games as an example. Today’s mobile phones can only run games with general performance, and real hard-core high-quality masterpieces often require tens of thousands of terminals such as alien computers. If cloud games start to become popular, you do n’t need a lot of powerful terminals, you can play masterpieces in the cloud like Google stadia, Dalong cloud computer, cloud Internet cafes, pocket Internet cafes, and Tencent start. What will happen?
The third change in thinking is a more powerful midfielder.
In the 5g multi-terminal scenario, the terminals will cooperate with each other to form a system. Just like Google’s smart home appliance system today, data sharing and intelligent linkage will be performed. Therefore, each terminal can perform deep learning and intelligent analysis on users, and return to In the common “China-Taiwan” block, you are getting smarter and more understanding of you.
Outbreak scene
Next, let us further imagine: what scenarios might cloud networking begin to explode at the beginning?
For this question, returning to the “human nature’s ultimate pursuit of efficiency”, you only need to answer: In which areas are people very sensitive to the cost of the terminal, and at the same time need ultra-high performance beyond 4g?
One is sinking the market.
In the past, we talked about home appliances going to the countryside, then we said that computers went to the countryside, and then the popularity of smartphones made the sunken market crowds outside the Fifth Ring Road all netizens. Now, the advent of 5g cloud networking will mean “going to the countryside with high-performance terminals.”
A drop in terminal prices will bring huge red