Light entertainment + education
Short videos are restructuring every industry, and education is no exception.
Gagabo is an enlightenment English education short video platform founded in July last year. The content focuses on videos within two minutes , covering nursery rhymes, numbers, cute pets, life, drama, There are 16 categories of audiobooks, animations, etc. Currently there are more than 3,000 videos on the platform, of which 1,000 are real-life English teaching videos. At the beginning of its establishment, Gagabo received a $ 1 million seed round of financing from Amoeba Capital.
is positioned as a “light entertainment with educational attributes” product, quack broadcast characterized by fragmented scenes (light entertainment) and refined content (educational).
The fragmentary scene refers to the fact that entertainment is the normal state of enlightening children, and the length of the quack broadcast video is controlled within 2 minutes, so quack broadcast is suitable for most occasions where parents take their children, or even eat out. In the gap, you can also play a few small videos to settle the child in public. Refined content is After the content is quack-sliced, the original video language and content highlights are retained.
is also a content product. The advantages of animation over text, audio, and picture books are: 1) a higher degree of rendition of the story scene; 2) more mobilized senses; 3) there is more interaction.
Unlike Chinese, the basis of personalization of English content is content and language classification. At present, Gaga broadcasts are based on the content speed, vocabulary, sentence length, sentence structure, intonation, animation points and scenes. / span> Grading corresponding to the PET Cambridge Children’s English Proficiency Test. There are 5 levels covering 3-12 years of school age. Solve the problem of difficult English matching.
After the matching problem is solved, the problem of education export must be solved interactively. Since the child ’s attention span is about 7 minutes, there will be a Quiz fun test question at the corresponding time. echoes the core vocabulary and knowledge points related to the video.The Quiz format strengthens the learning effect and obtains data to further judge the language level; the push is more in line with the content of the children’s “recent development zone”.
On the labor-intensive “subtitle” processing, Gaga broadcast self-developed technology system, which can do high-precision English speech transcription, support multi-file batch processing and real-time transcription, and automatically locate the original text of the audio track. , Reduce the development period of English teaching content with subtitles to less than 2 weeks. Judging from the speed of online videos, the current speed of quacking online videos can reach 500 per week.
At present, Gaga’s APP and applet are online. In the three months since it was launched at the end of October, the number of registered users has naturally exceeded 10,000. By the end of December, the number of weekly active users has reached 4,800, and the daily consumption time of users has exceeded In 20 minutes, the average customer acquisition cost per user is about 7 yuan. In the planning of the business model, membership, delivery, and advertising are all commercialization methods that can be tried in the future. The founder Tang Mu told 36 that the first step is to achieve 100,000 DAU for users; the realization after 100,000 will be more natural.
About the team
Founder & CEO Tang Mu graduated from Renmin University of China. He once worked as marketing manager and principal of New Oriental Education Technology Group. He later joined Baidu to manage the market channels in East China. He launched Baidu Marketing University and accumulated product design plans. , Sales channel management and market operation experience; and has successfully established an enterprise service company, Lisoft Technology, and later listed on the New Third Board.
The person in charge of Zhang Xiaoya High School is a senior high school student. She holds a master’s degree in psychology and behavior science from the London School of Economics and Political Science, a British scholar and a first prize in the National Mathematical Olympiad. With 10 years of CCTV strategy, operation management, new media business and international cooperation experience, he was responsible for the strategy and investment of CCTV listed companies. Formerly Vice President of Wei Jun Culture Investment Co., Ltd., a listed company in Hong Kong.
Deng Shuhang, Product Technology Leader, received an MBA from Yale University and a Master of Computer Science from the University of North Carolina. He has worked in IBM, Reuters Americas and other companies. After returning to China, he was engaged in the management consulting and education industry. He was responsible for the consulting division of New Oriental’s companies. He was fully responsible for the design, development, and marketing of curriculum products. He produced more than 300 hours of vocational education courses. Branch office.