It is understood that in addition to the main station of Kushou, this cooperation will also benefit Kushou’s A station, Kuaiying and Yitian Camera.
Recently, 36kr has learned exclusively that Kushou and Tencent Music Entertainment Group (“Tencent Music”, TME) have officially reached in-depth cooperation on copyright, and may be the largest copyright cooperation in the short video industry. span> span> p>
At present, you can see that many songs are tagged with “Tencent Music”, which indicates that the platforms of the two sides have been linked on the product. It is speculated that these labeled songs come from Tencent Music Library. It is understood that in addition to the main station of Kushou, this cooperation will also benefit Kushou’s A station, Kuaiying and Yitian Camera. p>
Earlier, 36kr exclusively reported that Tencent Music and Douyin reached a sublicense agreement. According to sources close to these parties, the cooperation between TME and Kuaishou preceded Douyin. The earliest contact between the two parties can be traced back to the second half of ’18, and product level R & D docking began in the first half of ’19. A large number of works licensed by Tencent Music are quickly entering the fast hand. The follow-up Tencent Music library will cover all users in the fast hand, becoming one of the most important music sources of the fast hand. p>
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(Songs from Tencent Music Authorization, you can see the obvious “Tencent Music” logo in the Express app) p>
This is the second large-scale cooperation between Kuaishou and Tencent Music. According to the report of Tencent Technology, at the end of November 2019, Kuaishou jointly released QQ Music, Kugou Music, Kugou Music, and National K Song to release the “Music Liaoyuan Plan” to re-create and integrate “singing, listening, watching, and acting”. Helping more musicians out of the circle and realizing commercial realization. span> span> p>
People in the industry have a positive attitude towards the cooperation between Qiaoshou and QQ Music, Cool Dog Music, Cool Music, and National Songs: p>
“The” Long Yuan Project “jointly released by these major platforms previously aims to support high-quality music and musicians, and this large-scale cooperation on copyright means that such multi-party cooperation is deepening. Tencent Music is the largest music copyright in China Platform, Kuaishou is a national-level short video and live broadcast platform. This deep cooperation in all aspects from traffic, promotion to copyright may become a benchmark for cooperation between short video and music giants. “ span> < / p>
Quick Hand is one of the domestic music content production and consumption platforms. According to fastAccording to official data, the number of music anchors currently on hand is over 1 million, and the daily live music broadcasts are greater than 200,000. The total length of daily live music viewing is equivalent to more than 1500 years. The number of musicians stationed on the fast hand platform is also growing rapidly. p>
Like the “Bridge Girl” released by the post-90s musician Helen on QQ Music’s open platform on November 9, 2019, it also quickly became a hit on the fast hand platform. As of now, this song has been played more than 2 billion times on the fast hand and used more than 5 million times. The number of short video works of the fast hand labelled “Girl by the Bridge” has exceeded 500,000, and these works have generated nearly 1 billion Times of playback. p>
Another example is “The Love of Hawthorn Trees”, which caused the enthusiasm for the cover song. The version of this song sung by musician Cheng Jiajia set a record of more than 24 million times for a single video in Kuaishou, a few weeks in Kuaishou The number of fans increased by more than 1.8 million, which directly led hundreds of people to follow the trend and re-write. At the same time, this song has been played up to nearly 10 million times a day on QQ Music, Cool Dog Music, and Cool Music, and Cool Dog 500 ranks in the top 3. p>