Light 2019 is expected to have a net profit of 9.11 billion to 1.15 billion, a year-on-year decrease of 16% -34%: animation is the pillar of the pillars, and TV drama profits decline.
Author: art feast / editor: Li Qian Xue
On January 19th, Light Media released the 2019 annual performance forecast. The announcement pointed out that the net profit of Light Media in 2019 was 900 million to 115 million, a decrease of 16.26% to 34.46% over the same period of the previous year.
It is worth noting that the light media semi-annual report shows that in the first half of the year, revenue was 1.171 billion yuan and net profit was 105 million yuan. The third quarter financial report showed that the company’s net profit in the first three quarters reached 1.109 billion. In just three months, Net Media’s net profit more than doubled by more than 10 times, mainly due to the excellent box office performance of “Nezhang” in the third quarter, and its movie business revenue increased.
The first line of drama focus (ID: TVfocus) counts 18 films during the reporting period of the 2019 annual report of Light Media. It is found that only four of them have a box office of more than 1 billion yuan, and up to 7 of which have a box office of less than 100 million yuan. In addition, in the first half of 2019, the operating cost of Guangguang Media was as high as 1.147 billion yuan, a surge of 195.78% from 388 million yuan in the same period of 2018.
On the one hand, some films have limited box office, and on the other hand, the operating costs have gradually increased. Guangguang Media has been under tremendous operating pressure. However, Light Media is still under the blessing of box office revenue from popular movies such as “Nez”, and its estimated net profit in 2019 is expected to be 900 million to 1.15 billion yuan. With a price of 100 million yuan, the estimated net profit in 2019 shows a slight downward trend compared with the same period last year.
In the future, although Light Media continues to broaden its revenue channels, cartoons have become the main driving force of Light Media’s performance. For Light Media, betting on explosive animation movies is certainly a good thing. More importantly, Light Media is exploring a better business model by improving the content production model to achieve steady growth in performance.
The headline film “Nez” has a box office of 5 billion, and generates at least 1 billion in revenue for Light Media
Let’s take a look at the light media semi-annual report 2019. The financial report pointed out that in the first half of the year, revenue was 1.171 billion yuan, a year-on-year increase of 62.37%, and net profit was 105 million yuan, a 95% decrease year-on-year. In the same period of 2018, Guangguang Media’s net profit was 2.107 billion yuan.
Compared to the half-yearly report of Guangming Media’s revenue and net profit attributable to 1.171 billion yuan and 105 million yuan, respectively, Guangming Media’s third quarter financial report for 2019 shows that the third quarter revenue was 1.29 billion yuan. In the first three quarters, it accounted for 52.42%; the net profit attributable to mothers reached 1.004 billion yuan, accounting for 90.53% in the first three quarters.
Light Media’s third quarter report 2019
In the third quarter of 2019, the performance of Guangguang Media increased significantly, mainly due to the outstanding box office results of the produced and distributed films such as “Nez”, which significantly increased the revenue of the film business during the reporting period.
In July 2019, factors such as no blockbuster competition in the same period and increased number of movie viewers in the summer period were superimposed. Under the conditions of time, location, and people, both have become the biggest dark horse in the past year, achieving more than 5 billion yuan box office, ranking second in China’s film history box office.
Public information shows that the producers behind Nezha are Khorgos Color Bar House, Cocoa Animation, Khorgos October Culture Media Co., Ltd. and Beijing Color Bar House Technology Co., Ltd., and the publishers are Light Film. The most profitable listed company behind the box office is undoubtedly Light Media.
The announcement issued by Light Media on July 30, 2019 states that as of July 29, 2019At 24:00 on the day, the box office score of “Nezhang” has exceeded 899 million yuan, and the company’s operating income source from the film is about 203 million to 243 million yuan. According to this rough estimate, about 22.58% -27.03% of the box office of “Nezhao” will be included in the revenue of Light Media.
At present, the box office of Nezha has reached 5.013 billion yuan, ranking second in the box office of Chinese movies. According to the above-mentioned ratio, Light Media will eventually account for about 1.132 billion to 1.355 billion yuan from “Nezhang”. According to the 2018 annual report, the annual revenue of Guangguang Media was only 1.49 billion yuan.
In the third quarter performance forecast, Light Media pointed out that since 2019, the company has invested in, issued and counted the box office of this report for a total of fourteen films, with a total box office of 9.417 billion yuan. Box office accounted for more than 50%. In addition to the box office revenue, “Nezhao” also includes license fees for peripheral derivatives, and network copyright fees for major video platforms. The marginal benefits of Light Media are visible to the naked eye.
18 films released throughout the year, 4 of which broke through 1 billion box office
Light Media’s 2019 annual performance forecast stated that Light Media’s 2019 net profit was 900 million-11.5 billion. However, a “Nezhang” has contributed more than 1 billion yuan in revenue to Light Media.
Guangzhou Media’s announcement of the 2019 annual performance notice specifically pointed out that during the reporting period, the company participated in the investment, distribution or assistance of promotion and counted eighteen films in the box office during the reporting period, with a total box office of 13.867 billion yuan. Except for “吒”, how about the earnings of other films that Light Media participated in during the reporting period?
The first line of drama focus (ID: TVfocus) counts 18 films in the reporting period of the 2019 annual report of Light Media. It is found that the only box office with more than 1 billion yuan is “Nazi” and “I and My Motherland” “Crazy Alien” There were four “Man” and “Manslaughter”, as many as seven at less than 100 million yuan at the box office.
On the surface, the box office data of “My Own Country” has reached 3.171 billion, except for “Nezhang”. However, the revenue share of the light media participating as a co-producer is limited. Guangguang Media announced that as of October 7, 2019, the company’s operating income from the film ranged from approximately 12.5 million yuan to 16 million yuan.
Second, the box office numbers of “Crazy Aliens” participated in by the light are pretty good, but theThe movie box office was 2.201 billion yuan, which was still far from the 2.8 billion yuan gambling figure. Although another “Galactic Tuition Course” involved in the investment and distribution has won 878 million box office, Light Media announced that the film had only about 8 million yuan in revenue at the 760 million box office.
In addition, the film that contributed a certain amount of revenue is “Manslaughter”, which will be released at the end of 2019. When the box office reached 1 billion, Guangguang Media announced that the revenue range from the film was 38.6 million to 4150. Million.
The rest of the literary films, Douban’s 8.9-point box office revenue of “Four Springs” was only 10.58 million; due to the shifting storm, the box office of “A Cloud Made of Rain in the Wind” only stopped at 64.78 million.
On the Balcony starring Zhou Dongyu was only 3.97 million at the box office; “Snow Storm” starring Zhang Zhen, Liao Fan and Ni Ni received only 28.14 million at the box office. Although the investment status of these two films is unknown, from the perspective of the cast and the current domestic film production and announcement costs, loss is a high probability event.
In contrast, the Japanese animations “Natsume’s Book of Friends” and “Chihiro” have box office of 115 million and 488 million, respectively, but the role of the light media is only to assist in promotion, not to control the project. Therefore, although the box office of 18 films reached 13.867 billion, but due to factors such as investment ratio and cost, the actual benefits of these films to the light media were very limited except for “Nezhang”.
In addition, during the reporting period, Light Media confirmed the investment and distribution of TV dramas such as “Eight Minutes of Warmth”, “Upward You”, “Listening to the Snow Tower” and “Meet Happiness”. The core business is also undergoing diversified exploration. However, the profit of TV drama business decreased compared with the same period of last year, and the effect was not obvious.
Animation becomes a driving force for performance, Long journey beyond the explosion
You can see that although Light Media is
Light Media’s 2019 annual performance forecast stated that Light Media’s 2019 net profit was 900 million-11.5 billion. However, a “Nezhang” has contributed more than 1 billion yuan in revenue to Light Media.
Guangzhou Media’s announcement of the 2019 annual performance notice specifically pointed out that during the reporting period, the company participated in the investment, distribution or assistance of promotion and counted eighteen films in the box office during the reporting period, with a total box office of 13.867 billion yuan. Except for “吒”, how about the earnings of other films that Light Media participated in during the reporting period?
The first line of drama focus (ID: TVfocus) counts 18 films in the reporting period of the 2019 annual report of Light Media. It is found that the only box office with more than 1 billion yuan is “Nazi” and “I and My Motherland” “Crazy Alien” There were four “Man” and “Manslaughter”, as many as seven at less than 100 million yuan at the box office.
On the surface, the box office data of “My Own Country” has reached 3.171 billion, except for “Nezhang”. However, the revenue share of the light media participating as a co-producer is limited. Guangguang Media announced that as of October 7, 2019, the company’s operating income from the film ranged from approximately 12.5 million yuan to 16 million yuan.
Second, the box office numbers of “Crazy Aliens” participated in by the light are pretty good, but theThe movie box office was 2.201 billion yuan, which was still far from the 2.8 billion yuan gambling figure. Although another “Galactic Tuition Course” involved in the investment and distribution has won 878 million box office, Light Media announced that the film had only about 8 million yuan in revenue at the 760 million box office.
In addition, the film that contributed a certain amount of revenue is “Manslaughter”, which will be released at the end of 2019. When the box office reached 1 billion, Guangguang Media announced that the revenue range from the film was 38.6 million to 4150. Million.
The rest of the literary films, Douban’s 8.9-point box office revenue of “Four Springs” was only 10.58 million; due to the shifting storm, the box office of “A Cloud Made of Rain in the Wind” only stopped at 64.78 million.
On the Balcony starring Zhou Dongyu was only 3.97 million at the box office; “Snow Storm” starring Zhang Zhen, Liao Fan and Ni Ni received only 28.14 million at the box office. Although the investment status of these two films is unknown, from the perspective of the cast and the current domestic film production and announcement costs, loss is a high probability event.
In contrast, the Japanese animations “Natsume’s Book of Friends” and “Chihiro” have box office of 115 million and 488 million, respectively, but the role of the light media is only to assist in promotion, not to control the project. Therefore, although the box office of 18 films reached 13.867 billion, but due to factors such as investment ratio and cost, the actual benefits of these films to the light media were very limited except for “Nezhang”.
In addition, during the reporting period, Light Media confirmed the investment and distribution of TV dramas such as “Eight Minutes of Warmth”, “Upward You”, “Listening to the Snow Tower” and “Meet Happiness”. The core business is also undergoing diversified exploration. However, the profit of TV drama business decreased compared with the same period of last year, and the effect was not obvious.