Can provide key tools and data-driven innovative solutions to measure the effectiveness of advertising
“AppsFlyer” official website
According to foreign media a> Report, Recently, the world ’s leading mobile advertising attribution and marketing data analysis company “ AppsFlyer ” Completed The large-scale D round of financing of US $ 210 million .
This round of financing was led by General Atlantic. Existing investors Qumra Capital, Goldman Sachs Growth, DTCP (Deutsche Telekom Capital Partners), Pitango Venture Capital and Magma Venture Partners participated.
General Atlantic’s Managing Director Alex Crisses and Co-President and Global Technology Lead Anton Levy have both joined the Board of AppsFlyer. After this round of financing, The company’s total financing reached $ 294 million .
“AppsFlyer” was founded in 2011, The purpose is to accurately measure marketing effectiveness . AppsFlyer co-founder and CEO Oren Kaniel said that the reason why “AppsFlyer” was created is because Marketers lack basic analysis tools, noTo monitor and improve the effectiveness of mobile marketing market investments. “AppsFlyer” provides innovative products, makes marketing fundamentally easier to use, more measurable and More predictable.
“AppsFlyer” Ability to provide key tools and data-driven innovative solutions to measure the effectiveness of advertising and help marketers and developers succeed.
With the platform ’s “NativeTrack” attribution, marketing analysis data, “OneLink” deep link function and active fraud prevention technology “DeviceRank” , “AppsFlyer” has become the world ’s most The preferred resource for successful mobile applications.
“AppsFlyer” has a tracking function. For example, client companies can track how many users are attracted by a particular advertising campaign and install an app. It can also help customers through the tracking function. Business analysis, how to get higher returns from a specific activity. “AppsFlyer” can also use its data to provide marketing solutions for client companies (such as some mobile game companies).
“AppsFlyer” official website
Attribution is at the core of marketing technology, and AppsFlyer has established itself as a leader in this rapidly growing category. AppsFlyer works with more than 12,000 customers, including eBay, HBO, Tencent, NBC Universal, Minecraft, US Bank, Macy ’s, and Nike.
To ensure trust, Oren Kaniel said that AppsFlyer avoids conflicts of interest in its business model and ensures that it does not raise money from any major digital advertising company.
Oren Kaniel also stated that in the future “AppsFlyer will not be engaged in the media business. It must maintain independence and maintain a fair position.