The speed will increase, usually 3 days. And during the Spring Festival, some popular activities will be launched to accelerate the invitation of customers and gather popularity. Generally, people will start buying houses on the first day of the first month, and there will be a small climax after the third day of the second day. There was no pressure on three or four hundred sets of transactions throughout the Spring Festival. “
The development of real estate projects is linked to each other. If the construction suspension and marketing suspension affect the subsequent push-out rhythm, it will also affect the “high turnover” mode of real estate enterprises.
The above-mentioned developers told reporters that from the current point of view, due to the pre-sale license may be delayed and suspended in the first half of the year, housing companies in central China may be affected to varying degrees in the first half of the year, the most obvious is the inability to focus on supply And sales, there will be no openings and sales in the first half of the year, so it is conservative to estimate that it is difficult for real estate companies to maintain the previous sales speed.
“Especially in the early stage projects, the most affected.” The sales person in charge of another brand housing company in Wuhan told reporters that due to the lack of pre-sale certificates for such projects, only early stage customer storage activities can be conducted to ensure the first The opening sale is successful. If you cannot cluster the popularity, it will inevitably have a great impact on the previous sales.
“If the project is successfully opened for the first time, three or four hundred units can be removed on the same day. Later, the product can be sold through renewal. Four or five hundred units can be sold in one month. But in the current Wuhan market, sales of real estate are difficult. Hold it. “The person in charge sighed.
“Little Spring” may delay the overall stability of the property market
According to Anjuke’s data, the acquisition of pre-sale permits in 56 cities nationwide in December 2019 and early January 2020 has shown a year-on-year increase, reflecting that housing companies are already actively “stocking” for returning home buyers.
Through this wave of Spring Festival returns, major housing companies can take advantage of year-end promotions and preferential policies. However, affected by the epidemic, sales offices in many cities have temporarily closed. This will undoubtedly significantly reduce the deposit payment rate, which will affect the actual transaction.
58 Anjuke’s chief analyst Zhang Bo told reporters that it currently appears that the impact of the epidemic on real estate transactions will be reflected in two time periods.
The first period is homecoming. From the past years, hot-spot second- and third-tier cities are often hotspots for returning to homes. This year, there will be a large decline in heat.
On the other hand, this year ’s Spring Festival will also have a certain impact. According to the past, the property market ’s heat will start to increase rapidly about one month after the Spring Festival. This year ’s Spring Festival in some cities may be less than last year ’s. To the second quarter.
However, Zhang Bo also pointed out that even if there is a certain impact on the transaction volume in the first half of the year, the overall stability of the property market in 2020 should not be affected much.