The circle of friends, WeChat group, news feed, etc. all broadcast the latest situation in real time. The epidemic affects everyone’s heart. The country is gathering strength to fight the epidemic, and real estate companies have also donated money and supplies, and joined the ranks of Chi Aid.
On New Year’s Eve, Country Garden donated the first batch of 60,000 professional medical protective masks and other materials while donating money. Group President Mo Bin forwarded the donation information through a circle of friends. This is his first circle of friends in 2020, but he did not distribute retweets.
Low-key housing company owners donate waves.
“Through the wind and the rain, we will become a city! Aoshan and Wuhan will carry it together”, which is the determination of Aoshan Group Chairman Wu Jiangang. As a local housing company in Hubei, Aoshan Group donated 1 million yuan to the frontline of epidemic prevention in Wuhan and planned to set up a special fund of 10 million yuan to fight the epidemic.
“At this moment, we are together, Wuhan, come on!” Echoing with Jian Jian Gang, the chairman of Hongyang Group Zeng Huansha donated 10 million yuan. Xu Hui’s boss Lin Zhong also paid three tribute and donated 20 million.
Among TOP10 housing companies, Evergrande, Vanke, Longhu, Xincheng Holdings, and Shimao also participated in donations, donating 200 million yuan, 100 million yuan, 35 million yuan, 10 million yuan, and 30 million Hong Kong dollars respectively; Greenland Group estimates Recently, 500,000 masks and 20,000 surgical clothes were prepared to help the epidemic area.
China Resources Land is a listed real estate company controlled by the central government. It advocates that all employees, especially party members and cadres, donate their love through donations. Leju Finance found that the state-owned real estate developers seemed to be “absent” in this wave of donations. Some analysts believe that the decision-making process of the state-owned enterprise mechanism is slow; others say that it is still on holiday.
But the development of Jingtou, a state-owned enterprise, is at the forefront. On January 24, it donated 1 million yuan. At this time, mind, sincerity, may be more important than anything.
On January 26, a number of housing companies participated in the donation. Baoneng Group has prepared the first batch of 90,000 Honeywell N95 masks, and the second batch is also in preparation; Longguang Charity Foundation donated 50 million yuan, Sunshine City, Central South Group and Xuhui donated 20 million, Jianye Group, Jiazhaoye, Rongqiao Group, and Hongyang Group donated 10 million yuan, Jinke shares and Heilenburg donated 5 million yuan.
China Aoyuan urgently dispatched the first batch of 400,000 N99, N95 and other professional medical masks to Wuhan for the forefront of the new coronavirus infection pneumonia epidemic; Fosun announced the launch of a global plan for medical supplies, including in the UK, Germany, Portugal, Japan, India and other places purchased more than 50,000 sets of protective clothing and more than 200,000 medical masks.
In addition to donating money and goods, real estate companies are also actively conducting epidemic prevention. OCT announced that the Group will temporarily suspend the opening of all tourist attractions across the country, and the opening hours will be announced separately; the free-of-charge apartment “Wuhan Continental Fang Zirui Station” is temporarily closed to the public and is free of charge only to medical staff in Han until the epidemic is resolved.
As the first line of prevention and control, property companies have also quickly joined the epidemic prevention and control actions, including Country Garden Property, Yuexiu Property, Zhonghai Property, Longhu Smart Property, and Color Life. Disinfection, also released epidemic prevention information in the owners’ group, friends circle, bulletin boards, publicity boards, etc., launched protection manuals and launched emergency plans to protect the community from epidemics.
In the past, the Spring Festival was the best time to “return home”. In order to fight against the new coronavirus and reduce the concentration of people, many cities closed the sales offices urgently. As of press time, 10 cities across the country have announced the suspension of large-scale activities and opening of real estate sales offices and stores, including Fuzhou, Ganzhou, Yichang, Guangzhou, Zhanjiang, Tengchong, Kunming, Nanjing, Xiamen and other cities.
According to industry estimates, the local real estate management department will issue relevant notices in cities that initiate first-level emergency response to public health emergencies, and more cities will follow up.
In this battle of epidemic prevention and control, behind the active participation of housing enterprises in donating and donating, it is the increasing social responsibility awareness and increasingly mature social responsibility system of housing enterprises. In 2019, 151 of the 168 listed real estate companies released social responsibility reports.
Housing companies have also appeared frequently in the public welfare field in recent years, and are no longer a single donation. Instead, they are participating in a more diversified way, in poverty alleviation, education, medical health, culture and sports, disaster relief. , Green environmental protection and other public welfare fields, a number of typical housing enterprises have emerged.
In 2019, housing companies are all “too south”, and at the beginning of the new year 2020, no matter how difficult they are, they will have to give their big love. As in the battle against poverty alleviation, this time the housing enterprises rushed ahead.
