With one more chance than others.
The empty Yiwu during the Spring Festival has become the arena in which they tried to overtake the curve in their lives.
The live broadcast of eloquence in the rivers and lakes
Zheng Liuping, born in 1989, did not go to school after graduating from junior high school. He first followed his brother to Luoyang to work as a decorator for several years, and then ran to a stall in Huzhou, Zhejiang to make a living.
Every year, each city had its own street. Huzhou, located in northern Zhejiang, missed the economic development along the railway because it was not on the Shanghai-Hangzhou railway station. Since the mid-1990s, it has gradually fallen behind Shanghai, Sunan in the north, and Hangzhou in the south.
However, in those years, the stall economy was very prosperous in Huzhou. Zheng Liuping’s trinkets and key rings from Jiangsu were sold out of stock.
Zheng Liuping remembers a kind of “pod pod zodiac” pendant that is very common in tourist attractions. “The main thing to sell on the ground is eloquence.” Zheng Liuping said, “People who know how to drink and people who don’t know how to drink can earn ten times the income.”
Although he doesn’t read much, Zheng Liuping is full of aura as soon as he speaks. People who stand beside him and listen to him will automatically enter his field of reality distortion and believe everything he says.
Zheng Liuping recalled that when selling leather goods on the street stall, as long as the customer was told that “this bag is the last one, it will be bought by putting it down.” The guests did not even pay the price and obediently paid for it.
In 2015, a Divine Comedy “Jiangnan Leather Factory went Down” swept the Internet. Zheng Liuping happened to be selling leather goods at that time. Suddenly, he set up a set of speakers beside the booth and broadcast the Divine Comedy all day, attracting a large number of people to watch.
The crowd is crowded, and business is here. This Divine Comedy made Zheng Liuping’s stall career reach its peak, and leather goods went into one car and sold short.
This is probably the traffic economy at that time. Zheng Liuping’s sales record, which often hangs on his lips, earns 80,000 yuan in 7 days.
A good eloquence, with the help of the Divine Comedy of “The Jiangnan Leather Factory Goes Down”, Zheng Liuping was already a big brother in the stalls in Huzhou, and the younger brother of Jianghu stalls who joined the industry later, when he saw him, he would call “Ping Brother” .
Another consequence of his career as a street vendor was that Zheng Liuping met and soon married Shen Yanzi, who also worked in Huzhou.
Yiwu’s collective New Year’s Eve dinner
After 2015, urban street stalls were rectified in various places, street stalls in Huzhou and several night markets were banned, and rivers and lakes who set up stalls became unpopular people in the city. That year, Zheng Liuping took Shen Yanzi to Yiwu.
“When setting up a stall, the main source of supply is from Jiangsu.” Pingge said, “but everyone in the stall has a sense of pilgrimage to Yiwu, which is zero.Holy place for sale, so here we are. “
I often miss meals, I eat lunch at 4pm
There are many small businessmen in Yiwu. They call themselves “Yiwu does not belong to people.” “Yiwu does not return to people” has two meanings. One is that Yiwu does not want to leave, and the other is that small businessmen will gather in Yiwu in the end.
For a period of time after coming to Yiwu, Zheng Liuping was not very familiar with this hot land and had nothing to do. At that time, several “Non-Returning People” who had just arrived in Yiwu were playing Quick Hands, but they were all in the beginning exploration stage, and no one had made any money from Quick Hands Live.
Ping’s mobile phone at that time was a Xiaomi youth version with a broken screen. This kind of mobile phone was launched in 2012, and it looks very outdated by 2015.
The mobile phone is too bad, which has affected Ping Ge’s performance in the field of live broadcasting. I haven’t made any money in a few months, I ca n’t make enough money with my savings, or I gritted my teeth and replaced the top iPhone 6 plus. In the half a year after changing the phone, Ping Ge’s fans in the fast hands exceeded 200,000.
Zheng Liuping’s quick account has accumulated 330,000 followers
In Zheng Liuping’s opinion, doing live broadcasts on the Internet is just like placing a stall on the side of the road. I drank it right, fans came naturally. After figuring out how to sip on the live broadcast platform, Brother Ping started selling a small number of luminous toys in batches. This humble little toy can sell more than 20 orders a day, with one order ranging from one hundred to three hundred.
From 2015 to the present, Pingge’s live broadcast platform has expanded from fast hand to Douyin, and then to Taobao live broadcast. In addition to the live broadcast, Brother Ping also filmed the usual process of finding goods by using short videos and posted them on watermelon videos, which brought him more than 100,000 fans.
There are more and more businessmen looking for Zheng Liuping to help find supplies in Yiwu. There are hundreds of private messages a day, and one of his mobile phones can’t completely reply. His daughter-in-law Shen Yanzi had to act as a customer service.
Their daughters play alone.
As soon as the door of the live room is closed, she knows that her parents are about to start work, and she avoids it alone. Little swallow has no complaints about not returning to his hometown to celebrate the Spring Festival.
Zheng Liuping and Shen Yanzi also broadcast 8 hours a day during the Spring Festival, from 1st to noon. No one is forcing such a long live broadcast. This is not the KPI, this is their future.
After 2015, urban street stalls were rectified in various places, street stalls in Huzhou and several night markets were banned, and rivers and lakes who set up stalls became unpopular people in the city. That year, Zheng Liuping took Shen Yanzi to Yiwu.
“When setting up a stall, the main source of supply is from Jiangsu.” Pingge said, “but everyone in the stall has a sense of pilgrimage to Yiwu, which is zero.Holy place for sale, so here we are. “
I often miss meals, I eat lunch at 4pm
There are many small businessmen in Yiwu. They call themselves “Yiwu does not belong to people.” “Yiwu does not return to people” has two meanings. One is that Yiwu does not want to leave, and the other is that small businessmen will gather in Yiwu in the end.
For a period of time after coming to Yiwu, Zheng Liuping was not very familiar with this hot land and had nothing to do. At that time, several “Non-Returning People” who had just arrived in Yiwu were playing Quick Hands, but they were all in the beginning exploration stage, and no one had made any money from Quick Hands Live.
Ping’s mobile phone at that time was a Xiaomi youth version with a broken screen. This kind of mobile phone was launched in 2012, and it looks very outdated by 2015.
The mobile phone is too bad, which has affected Ping Ge’s performance in the field of live broadcasting. I haven’t made any money in a few months, I ca n’t make enough money with my savings, or I gritted my teeth and replaced the top iPhone 6 plus. In the half a year after changing the phone, Ping Ge’s fans in the fast hands exceeded 200,000.
Zheng Liuping’s quick account has accumulated 330,000 followers
In Zheng Liuping’s opinion, doing live broadcasts on the Internet is just like placing a stall on the side of the road. I drank it right, fans came naturally. After figuring out how to sip on the live broadcast platform, Brother Ping started selling a small number of luminous toys in batches. This humble little toy can sell more than 20 orders a day, with one order ranging from one hundred to three hundred.
From 2015 to the present, Pingge’s live broadcast platform has expanded from fast hand to Douyin, and then to Taobao live broadcast. In addition to the live broadcast, Brother Ping also filmed the usual process of finding goods by using short videos and posted them on watermelon videos, which brought him more than 100,000 fans.
There are more and more businessmen looking for Zheng Liuping to help find supplies in Yiwu. There are hundreds of private messages a day, and one of his mobile phones can’t completely reply. His daughter-in-law Shen Yanzi had to act as a customer service.
Their daughters play alone.
As soon as the door of the live room is closed, she knows that her parents are about to start work, and she avoids it alone. Little swallow has no complaints about not returning to his hometown to celebrate the Spring Festival.
Zheng Liuping and Shen Yanzi also broadcast 8 hours a day during the Spring Festival, from 1st to noon. No one is forcing such a long live broadcast. This is not the KPI, this is their future.