Some stock dramas are in urgent need.

Editor’s note: This article comes from WeChat public account “Entertainment Industry” < / a> (ID: yulechanye), author Ming Yuefan.

“There is really no need to run the Lantern Festival, right? Who has the mood to watch the party, it is strongly recommended to cancel …”

CCTV hosted a 35-year Lantern Festival party. This year may be the first time in history that it has heard unwelcome voices from the audience.

Coincidentally, Hunan Satellite TV, which insists on broadcasting the Lantern Festival party as usual this year, has also received lip service from the audience.

Platform broadcast under the influence of the epidemic: the unpopular Lantern Festival, the variety show is in short supply

At the moment, the audience is worried that large crowds with large crowds will have security risks and do not meet the current serious and tense “war epidemic” atmosphere, which will generate resistance, which is justified. Satellite TV is not unclear about viewers’ concerns. In order to ensure the normal broadcast of programs in special periods, Satellite TV is also racking its brains and making various compromises. It’s just the result, maybe not so satisfactory.

The Lantern Festival, which is not joyful at all, Jiangsu Satellite TV may become the biggest winner

Five days before the broadcast, Hunan Satellite TV changed the theme of this year’s “Lanxi Dinner” from “Lantern Festival Happy Party” to “Lanxiao Family”, which is literally interpreted as the Exiang family, to cheer for Wuhan and pay tribute to the medical staff.

Platform broadcast under the influence of the epidemic: the unpopular Lantern Festival, the variety shows are in urgent need

The format of the program is currently very close to the start of the program (February 8), but there is no further official announcement about the list of guests participating in the live broadcast. Some of the guests who were scheduled to go to Changsha on February 5 for the recording of the party’s promotional video also canceled the trip and no longer participated in the recording.

Contrast to the pre-warming conducted earlier in the year before the party aired last year, this year’s Hunan Satellite TV “Xi Wan” obviously has a lower profile. In addition, compared with the full live broadcast of about three or four hours in previous years, this year ’s Hunan TV ’s “Late Evening” is only 90 minutes.After the end, a new issue of “Sound Promise 3” will be broadcast at 22 o’clock.

Hunan Satellite TV has announced the cancellation of the “Late Evening” live audience. The live broadcast will only include the staff who participated in the recording. In view of the length of the compressed program, this year’s “Late Night” is probably not as bright as previous years. The program list is also expected to focus on “war epidemic” to send warmth, and there will not be too many singing and dancing programs.

There is no more news about CCTV’s “Late Evening”, but according to relevant sources, this year’s “Late Evening” is very different from previous years. It will increase poetry recitation and song programs to fight the epidemic. The invitation to the party has been received and will participate in the recording of the show.

Platform broadcast under the influence of the epidemic: unpopular Lantern Festival, variety shows in short supply

At this moment, Jiangsu Satellite TV, which completed the “Late Evening” recording earlier than January 21st, may have to wake up with a dream. Of the three “late nights”, only Jiangsu Satellite TV officials announced the guest list. Liu Yuning, Yang Yuying, Tengger, Jiang Dawei, Phoenix Legend, Huo Zun and others will appear on the show that night.

Platform broadcast under the influence of the epidemic: the unpopular Lantern Festival, the variety shows are in urgent need

A few days ago, Jiangsu Satellite TV released a trailer for “Late Evening”. It is estimated that the party has largely completed post-production and has no worries.

Last year, CCTV, Hunan Satellite TV, Jiangsu Satellite TV, Beijing Satellite TV, Anhui Satellite TV, and Jilin Satellite TV had six “night-night” fights. This year, three other satellite TVs have “retreated” and cancelled the party broadcast plan. It is boldly predicted that, compared to CCTV and Hunan Satellite TV, which are rushed into the battle and have a lot of restrictions, Jiangsu Satellite TV, which is well-prepared, may become the biggest winner of this year’s “Late Night” contest.

For satellite TV, large evening parties such as “Xia Wan” often take a lot of manpower, material resources and time to prepare. The ultimate purpose is obviously to attract investment income. Nowadays, the format of the program is limited, and there are many uncertain factors in the guest lineup. However, the current epidemic situation, satellite TV can only compromise in special times, as for profit, can only be considered next year’s “late evening”.

Pause recording is more difficult than variety.

A week ago, the General Administration called on the satellite television platform to reduce the number of entertainment programs broadcast. Some voices believed that the General Administration had overreacted, but it was unknown that this actually saved the urgent inventory in disguise.