The article is from the public number: Fairy Jump (ID: xrtiaotiao) , author: semi-immortal Buddha, the original title: “millet prices are on Save the brand. ”
01
Xiaomi Mi 10 has been released. Although all the parameters have been spoiled for a long time, the charger Taobao brands have been sold for more than half a year, but the price is still fragrant.
There are no surprises in the product itself. The products of the friends and merchants a few months ago are already traditional arts. Anyway, the friends and merchants will hang back after a few months.
Sometimes I really think that everyone just develops the conference at the same time on one day, and then orders the same day for delivery.
Throw out all the monkey price indexes of all the parameters, prices, sales, and make a table so that you can see it only.
Instead of fighting in space and time like now, it is the same as quantum entanglement.
I once thought that they were playing around to act as a show for consumers. In fact, the honey behind them adjusted the oil, and even asked them to review everything on Weibo. They were all big pants.
After all, you need to have a good relationship when you are working, and you can use it later when you change jobs.
At the Mi 10 conference, the only thing that made me feel a little bit interesting was that Xiaomi’s price has finally been comprehensively improved. The Xiaomi Mi 9 has a thousand yuan float. When watching the live broadcast, many people Nothing smells good in the barrage, and I have no conscience, but I feel very relieved.
Xiaomi may finally be saved.
Maybe it’s mature.
Finally, at the time of his 10th anniversary, he realized the problem of the low-cost strategy.
It can be said that all the reasons why Xiaomi has been scolded in recent years are essentially low prices.
Including monkeys, including marketing Low, including insufficient products, including poor offline sales, the reason is simple.
It’s too cheap.
02
In the eyes of many people, cheap is justice, and small profits will inevitably lead to oversold. Why is too cheap to cause various problems for Xiaomi?
It’s simple, because the logic of the mobile phone industry is different from what many Internet people think.
The mobile phone industry can be said to be the largest supply chain cluster industry except the automotive industry. A mobile phone is made up of thousands of components, and each one is a separate supplier.
A single mobile phone company cannot determine its own capacity at all, and any link in the supply chain will fail.
This leads to the fact that it is impossible for mobile phone manufacturers to set very low prices very arbitrarily, because the supply chain does not agree.
In other words, Xiaomi does not have absolute right to speak in this market.
Lei Jun’s selling face can’t impress the supplier either. The supplier only recognizes the money.
Luo Yonghao, who sold his face last, and Jia Yueting, who was ecologically anti-inverted, have blown up his suppliers’ pants.
Xiaomi’s flagship pricing is too cheap. During each generation, it is on average 1,000 to 2,000 yuan cheaper than its competitors. Basically, it is really close to cost pricing, and it really depends on parity.
What does this mean in the supply chain?
On behalf of component procurement, only the most common solution can be used. The top-level solution must be used by the most wealthy manufacturers. One penny and one shipment are nailed.
Several other competitors of Xiaomi can directly customize solutions with suppliers. One 2K120HZ’s screen relies on the money behind OV.
Xiaomi can only start with the software. What kind of dimming color gamut or the like has no confidence when it comes out.
Apple needless to say, the wealth is so thick that the supply chain is only a subsidiary of Apple, and Apple ’s father ’s title is smashed by banknotes and a profit rate of more than 50%.
Even if the foundry is facing a bottleneck in production capacity, it will definitely give priority to manufacturers with better foundry costs.
So What is the price?
Equal to a mediocre plan, is it really when Xiaomi has no ability to make a second mix, it has the ability, but the money is not enough, money is a human courage.
Equal to the supplier’s option of inferiority under the same conditions, more simple and straightforward, equal to out of stock.
Out of stock is the root of monkeys.