This article is from the WeChat public account ” China Business News “(ID: chinabusinessjournal) , author: Xun Shi Lin, editor: Huang Yulu proofread: Yanjing Ning, the original title is “1 night won a reward 730,000 yuan, 120 million people in one night,” says disco “, a virtual online Entertainment, can really “jump” up? “The title picture comes from Oriental IC.

“Really crazy!”

This may be the unanimous thought of many people who live at home after the outbreak. The “black swan”, a new type of coronavirus pneumonia, quickly spread across the country after flying out of Wuhan.

Home isolation, telecommuting, and extended vacation time for college students have become a consensus. In this context, offline entertainment is basically suspended, many variety shows and concerts are suspended, the catering industry is basically closed, and the scope of people’s activities is basically confined to home, and “home” has become a consensus choice for everyone.

However, “home” does not stop people from craving for entertainment. Online entertainment has begun to become a new focus of attention, and Yunbundi has become a new choice for young people.

Does Yunbundi really jump up?

TAXX claims to be the most expensive nightclub in China, and rumored star Zheng Kai is one of the bosses behind it.

In the public comment of Meituan, as a famous bundi place, this TAXX nightclub has a score of 4.87 points, and netizens have high voices. This nightclub’s single-day revenue is not clear, but there are public comments from netizens who commented that TAXX opened on Shanghai Julu Road. Every night on both sides of the road are crowded with crowded cars and crowded with luxury cars. Ferrari, Lamborghini, McLaren and Rolls-Royce. From this point of view, as the country’s top nightclub, daily revenue is certainly not low.

Due to the epidemic, this large offline entertainmentThe music venue also had to shut down. However, on the day of this year’s Lantern Festival, this nightclub adopted another method of online bundi, which is called Yundi.

As the name suggests, Yun Bundi transfers offline Bundi to online, broadcasts live DJ (disc master), and people at home interact through different mobile devices.

So, can Yunbundi really appeal to those who love offline social networking?

On February 8, TAXX official WeChat released news that on the night of the Lantern Festival, this nightclub will broadcast live on Douyin, from 10 pm to 2 pm, with a DJ every hour. Looking at this push from TAXX today, it has only been read more than 6000 times. If you speculate according to this situation, it may not be that Yunbundi that night will have a better effect.

However, this is not the case.

After TAXX heard the news that Yundi was going to be held at night, more and more people started participating in this cloud carnival. After the start of the event that night, TAXX’s live broadcast got explosive attention on the vibrato, many netizens actively participated and gave rewards. According to TAXX’s official statistics, this 4-hour cloud bundy, during the entire live broadcast period, rewarded a total income of 7.285 million sound waves, while continuing to dominate the vibrato live hour chart.

Yinlang is the current virtual currency of Douyin. The conversion ratio of Douyin is 1:10. In other words, RMB 1 yuan is equivalent to 10 sounds. In this way, TAXX Revenue from live broadcasts alone is as high as 700,000 yuan. Even taking into account the sharing of the Douyin live broadcast platform, TAXX’s revenue from the cloud bundi is still very considerable, after all, there are no offline fees.

Picture source: TAXX official WeChat

In addition, after the broadcast, TAXXAnnounced that all live broadcast income for the Lantern Festival night was donated to Wuhan to be converted into help for the epidemic in Wuhan. It is used to support the epidemic prevention work of new coronavirus pneumonia in Wuhan, and has contacted relevant foundations. Said that the specific details and process of the donation will be publicized to the public in an open and transparent manner.

It is worth noting that this message was pushed the day after the Lantern Festival, and the reading volume was as high as 51,000 times, which is far more than 6000 readings the day before.

TAXX’s boss also sent a circle of friends, saying that this time Yundi is not for the attention of bloggers, but is thinking about how to let offline entertainment venues find a new breakthrough.

Picture source: TAXX official WeChat

But judging from the results of TAXX this time, for the public, there is really a huge potential market for this kind of virtual online entertainment.

Not only TAXX in Shanghai, but also the famous night club ONE THIRD also launched Yun Rui Dance Live. The broadcast time is less than 10 minutes, and the number of live broadcast online has exceeded 10,000. In less than 1 hour, the sound wave value has exceeded 1 million. By the end of the next day at 2 am, the total number of online users in the live broadcast room had exceeded 1.213 million, and the sound wave value had finally reached 19.316 million, which was a reward of nearly 2 million yuan.

The cumulative online population exceeds one million people, and this passenger flow may not be as high as any offline nightclub. Even if it is a huge concert, the number of people in the audience is only tens of thousands.

It seems that other domestic giants in the video field have smelled the potential business opportunities. On February 4th, the organizer of the Strawberry Music Festival, Modern Sky and Station B jointly launched a live broadcast of “House Strawberry Is Not a Music Festival”. It broadcasts live for 6 hours a day, with a daily maximum of 490,000 people.

In addition, another short video platform player, which is as famous as Douyin, also recently launched a “not as good as cloud jump