Record of the epidemic of entrepreneurs in low-line city tutoring schools ) , author: source.

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At the beginning of 2020, the outbreak of “new crown virus” has stopped almost all industries from moving forward. Practitioners, entrepreneurs, and even the entire earth in the education industry are experiencing the “tribulations” that come from this new year. The industry is in a frozen state, but under the ice is running water, the end of the cold winter is warm spring, the epidemic will eventually pass, and our lives will return to normal. What we have to consider now is how to survive the long winter night.

We made a special trip to find an entrepreneur in the education and training industry to tell us what happened to those companies in the education industry that are still developing. Here is a readme from this entrepreneur:

01, from graduation to entrepreneurship, I chose here

I officially graduated in 2014. At first I did n’t choose the professional computer industry. Instead, I moved to Zhejiang and started the first mobile phone market sales. In 2015, I returned to the county to catch up with the start-up period of an education and training company. I followed my heart and devoted myself to it. Gradually, I yearned more and more for the outside world. I still remember the phrase “The world is so big, I want to see it”. I have come to Beijing to develop online education. I have done related work in two well-known training institutions and learned about the operation of some educational institutions. But finally returned to the small county and chose to start a business.

02. From the beginning of profit to the suspension, everyone is well prepared

Our school is established in a city on the fourth and fifth tiers. It has been around two and a half years from 2018 to now. The small county town is not so developed, and many parents have limited awareness and trust in online education. They are worried that their children will not learn anything in online online courses, and that their children will not be able to control themselves. He loves learning, so he is unwilling to use online teaching methods for his children to help with homework. We also decided to set the school teaching mode offline based on various factors.

In more than two years, our business has been running smoothly, without too many bumps along the way, and now it has started to realize profitability. But just in the beginning of 2020, it has experienced such a “Difficult “.

In fact, it ’s not just us, it ’s not just the education industry. It should be said that all industries seem to have pressed the Pause button, but everyone pauses at different times and in different ways. We started to pay attention to this issue when news of the epidemic emerged. As an offline educational institution, we also made corresponding countermeasures for this possible sudden phenomenon-we completed the key teaching of the winter vacation course before the problem broke out.

Many schools around me have adopted different emergency measures in the face of the epidemic, including: make up lessons in advance, settle according to lessons, make up lessons after the epidemic is out, transition online, etc. However, there are some schools that do not have a good response to the sudden epidemic. The only thing that can be done is to wait quietly for the epidemic to end, and then consider resuming school work.

03. Don’t be afraid of the epidemic situation. The fear is that the epidemic situation will not be controlled for a long time.

Perhaps the most affected by the epidemic is our offline tutoring school, which is not particularly large. It is mainly offline, and has not even considered online before. Some schools use class hours as the settlement unit, which is better. Classes are closed during the epidemic. Class hours are still there, and classes can be made up at any time. However, schools with semesters as the settlement unit will be uncomfortable. The impact of winter vacation classes. However, the attitude of the parents was touching. No parent was noisy to come to school to drop out of the class, and no one asked for a compulsory class resumption. Parents are extremely sensible during this special period, not only for schools but also for educators.

The outside world’s requirements for schools are falling under the epidemic. Even so, we are more worried about how long we can sustain ourselves and how long the epidemic will last. The school has been established for a little over two years, and it can be considered to be profitable. It has saved some cash flow and won the trust of some parents. In response to the epidemic, the key content of the winter vacation class has been completed in advance. But the coming spring is the real test.

To be honest, if the epidemic situation cannot be effectively controlled before spring, I don’t even know whether the spring class should be started, and even if it can be carried out, how many students can I have, I can’t see where the new students are.

04. The rise of online classes is more a helpless choice for parents, and offline education is alive.

Facing the impact of this epidemic on education, everyone is “silencing” for offline education, and online education has also been vigorously developed because of the epidemic. Someone asked me, “Will I take this opportunity to directly go to school online?”

We do have temporary online courses facing the epidemic, and we cannot deny that there are many advantages that offline schools cannot compare. But we can’t. In a city on the fourth or fifth tier, there will be children who choose some big-name online schools, but the number is not large. Parents have limited trust in online education. Now everyone’s choice of online courses is more of a helpless move. People who are hungry and eat steamed buns are also fragrant.

Someone also asked me if I couldThe epidemic has made some changes to the school’s business model. From the time I started the school, I felt that this was a long-term job. This epidemic was just an episode on a long road to entrepreneurship. The school model or philosophy did not appear. Question, I also intend to continue to return to offline education after the epidemic is over, and deepen this field.

It is undeniable that after the epidemic, some students will be transferred from offline to online, but I do n’t expect it to exceed 20%, which is still not enough to affect parents ’needs for offline tutoring schools. This is also our significance.

Conclusion

Some people say that the entire education industry is not very prosperous in 2019, and another outbreak of the new crown virus occurred in early 2020, which has had a great impact on the education industry. As an practitioner in the education industry, instead of thinking about how to change the environment, I think more about how to grasp myself in the current environment, solve problems and solve problems step by step, and finally hope that the epidemic situation Can end earlier and everyone’s life can return to normal.