The model of Shuangyou Technology is the “community version” of Wanda Plaza.
Smart access control is widely used in the community. Instead of traditional keys, just swipe your face, scan the code or click the key icon on the APP, the residents can enter and exit the community at will.
The way of opening doors is changing, the community business environment is also changing, and traditional physical businesses around the community are facing various pressures: 1) Rising rents and labor costs are rising; 2: E-commerce, community purchase, health Fresh home, etc. Community’s new business form Cannibalization ; 3, Continuous loss of old customers. Stable customer acquisition is a thing of the past, and merchants are urgently required to make changes in user marketing strategies.
Shuangyou Technology is one of the explorers. Their idea is to reach the residents in the community by helping the property to transform the “access control” scene, and use the form of “ community community + short video + physical e-commerce ” to break the community residents and physical business circles, brands Business gap, which in turn generates high-value, long-term and stable marketing interaction value.
In short, the model of Shuangyou Technology is “Community Edition” Wanda Plaza , they build and manage different communities, and then rent them to local businesses / commercial circles, large national Brand.
Brand merchants use the “Community” app to acquire customers, manage fans and interact with them. There are two types of group members: Community residents, Internet users . Merchants can post red envelope short videos to D Door Open and the community app, respectively, to transform the members of the two groups into the brand community.
Door opening is also a tool for community residents to open doors and communicate. In addition to the business group, there are two types of groups: 1. Property group , which is managed by the property company and communicates daily with the owner; > Official group of government, enterprises and institutions , the group owner is usually the local neighborhood committee of the community;
Shuangyou Technology only works as a community management platform , and earns rents in the form of annual fees, and does not charge transaction commissions. The transaction between the merchant and the fan is carried out in the form of an external chain.Brand owners can also issue location red envelopes to lock in customer acquisition and support drainage to stores. For the target user, you can add friends to private chat to complete the private domain traffic conversion.
Finding accurate traffic is a common problem faced by businesses, but Shuangyou ’s gameplay is not uncommon. LBS technology has mature commercial applications in short videos and circle of friends advertising, and some physical businesses are also adding through offline stores. Customer WeChat friends, guide the store membership group and other methods to retain customers. How does the unique value of Shuangyou’s social platform emerge?
Xia Chenjun, CEO of Shuangyou Technology, said that the community app mainly focuses on community groups. Its advantage lies in the high stability and high accuracy of community users. For brand owners, they can quickly “lock in” brand fans and specific users through the community. community. In particular, physical merchants can use the deterministic target users to call back the customers who lost in the past. Xia Chenjun told them that they hope that the community can become a short video platform for brick-and-mortar businesses to build very large communities and do creative marketing.
However, in order to reduce the impact on user experience, the number of businesses that can be reached by residents in each community is currently limited to about 10-15 local businesses.
As of now, the community app has covered more than 1,800 residential buildings across the country, involving more than 500,000 residents; in 2020, they plan to cover more than 10,000 residential buildings, radiating more than 5 million residents; communities and Poly Property companies such as Real Estate, Xinghe Bay, Gemdale Group, Yuexiu Property, Hejing Taifu Group, and China Overseas Real Estate have cooperation.
In terms of brand business resources, Shuangyou Technology currently cooperates with many well-known brand companies including Bailian Group, Chaohongji, Hanshu, Yiye, Shangmei, Xinjingjie, Nanhu International Travel, Virtus, Unicom, etc. In the fields of tourism, cosmetics, light luxury goods, department store retail, medical care, etc., there are tens of thousands of startup brands cooperating at the same time.
It is worth mentioning that this company was reported last year. They started with user marketing technology services and acquired community equipment service providers through mergers and acquisitions to build cross-platform, online and offline traffic integration. Operating system, and further upgraded to a “product + technology + traffic” community platform.
Regarding the financing plan, Xia Chenjun said that he plans to conduct a Pre-A round of financing in the first half of this year. Prior to 2019, the company completed two financings in the first half of the year and the angel round of obtaining Noto Capital in 2018.Financing.
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