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Tiger sniff: There is still a problem. Physical enterprises are accelerating blood loss every day during the epidemic. Do you have a different mentality in the financial industry because of different industries? Will this shock be caused by industrial differentiation, or will the real bosses really need to change their mindset and play style after the outbreak?
Yang Feng: First of all, there is no difference in the crisis, right? This economic turmoil is a collective blow to all enterprises without any difference. The difficulties encountered by all enterprises are basically the same: they cannot start work, customers cannot start work, and employees’ salaries are paid. But this is always the case. Everyone in the same incident reacts differently. Those who respond quickly will survive, and those who respond slowly will not survive. Those who survive will be more adaptable to future difficulties, and such enterprises will contribute more to history and contribute more to the economy.
Every year, a large number of companies are cancelled and a large number of companies are established. Forbes ranking ten years ago, the top ten and seven are engaged in real estate, and now the Forbes ranking, seven of the top ten are engaged in the Internet. The entire world is From tradition to the digital age. What angle you look at determines your worldview. If you have to look at the difficulties, then you can’t see what spring looks like or what the future looks like. It has always been “Seven thousand sails by the side of a sinking boat, ten thousand trees in front of a sick tree”. Be optimistic. Even if there is economic turmoil and an epidemic, as long as its destructive power has not dragged everyone into the water, people on the shore will definitely Get plenty of resources.
Tiger Sniff: Do you think it is better to study the commonality of successful cases than to make a big defeat?
Yang Feng: It is necessary to give some humanistic care appropriately. Some people do die because of sporadic factors. We can’t blame this responsibility entirely on poor management. When a crisis comes, my first reaction is how to cope with the crisis, or how to overcome it and survive. Instead of complaining about the crisis first, it is an indiscriminate blow, and complaining is meaningless.
Tiger sniff: Entrepreneurs really should be ready to work hard at any time, but let’s go back and look calmly. For companies like Xibei and Haidilao, their employees, operating costs and Internet companies are still different. We can work remotely, or even interact online at any time, regardless of region or time, so these physical companies are more painful than the Internet companies in the face of epidemics.
Yang Feng: This statement is true. The emphasis of different industries to withstand the blow of the epidemic is different. But you have to think that, this is the industry you choose. When the Internet industry encounters a crisis, the entity will not ignore it, right? The Internet industry needs VCs to burn money. VCs have no money, and they ca n’t cry with the catering industry. After all, the catering industry has hundreds of millions of dollars a day. He does n’t lend you the same.
Second, you will find that even in this segment of the catering industry, everyone’s survival methods are different. Xi Beijia Guoqiang came out crying for the first time, I was out of money, and then he got a loan to survive. Recently, Chaoshan Baheli Hot Pot also jumped out and said that we could only live for two months with cash flow on our account, but received limited help. Judging from these two individuals, Jia Guoqiang is right. He immediately responded to this situation and called for help if it was not right. No matter what method was used, he survived.
Third, the old godmother doesn’t come out crying. Anyway, there is cash on the account, and so do chickens. There is no cash on the account and no leverage, so they have no problem.
Tiger sniffing: In summary, how an individual responds to an emergency is very important, and this depends on the level of awareness of the crisis, the ability to integrate resources, the speed of response, and the way to ask for help.
Yang Feng: This must be the case. The response speed of each company and the way to ask for help depends on the founder’s knowledge. After all, he is the helm of the company.