The company provides teacher training, software and hardware resources empower programming education in traditional scenarios.
It is learned that the online quality education company “Code Planet” has completed a new round of financing. “Code Planet” was founded in 2017 and completed the ten million-level angel round financing in early 2019. The company’s CEO Qiu Xueying said that the new round of financing will be used to expand the company’s C-end business. “Code Planet” is cut in by B-end customers, providing a curriculum system covering 3-12 year-old children , and independently developed “Logic A +” and “Logic Trail” “Two creative programming tools for kindergartens and elementary schools.
“Code Planet” empowers kindergartens to carry out daily programming classes by providing a complete curriculum management system, teaching content, teacher training, teaching aids and other complete resources, enriching the kindergarten curriculum system, and also has after-school interest classes business. Next, “Code Planet” will launch an online app that takes advantage of offline resources to channel online AI dual teacher classes.
(teaching platform interface)
Although the current low penetration rate of children’s programming market is an industry consensus, from the perspective of the country, China attaches great importance to cutting-edge technologies such as AI, and cultivating talents in related fields is the most direct solution. Zhejiang Province has incorporated programming into the examination subjects of the college entrance examination in 2014. Since 2010, the Ministry of Education has repeatedly issued documents expressing the importance it attaches to programming education, and supports the encouragement of public colleges and private forces to develop children’s programming.
Qiu Xueying said that “Code Planet” has not done any marketing at present, and all the students are the traffic bonus brought by the channel side and kindergarten. This aspect saves the company’s expenses. After all, how to reduce the cost of acquiring customers is a headache for most online quality education companies. From the demand side, under the influence of the “de-primary” policy, kindergartens must supplement the curriculum content, and the programming class can precisely meet this demand.
On the other hand, it also puts forward higher requirements for the company’s bargaining power with B-side customers. The advantage of the company’s B-side resources comes from the accumulation of the team in the education industry for many years. Sun Zhiqiang, the COO of “Code Planet”, once served as the co-founder of “Bei Liao”, and “COE” COO. He has accumulated more resources in terms of channels.Expanding cooperation offers advantages.
The “Code Planet” B-end business in 2019 has increased by nearly 20 times compared to 2018.Among them, after-school interest classes and daily classes account for more than 40%, which is a core revenue driver. In the future, the company hopes for C-end revenue. Become the largest source of revenue. At present, the company has entered more than a thousand homes, more than 90% of which have been completed within 2019, showing a strong growth momentum.
Qiu Xueying said that the product is the core of the company’s development. “We should be the only company that provides a full set of computer thinking teaching solutions for kindergartens, instead of simply providing a hardware, a robot, and then giving students some courseware. We have a complete set The content is relatively systematic. There are modules for computer thinking, modules for programming and creation, and modules for robot operation. Every lesson per semester, even every link, how to speak every 5 minutes, will be through videos, lesson plans, etc. All the ways are given to the teacher. We have done the corresponding animation explanations, videos, games, level design and offline props. “Code Planet” is a systematic computer thinking course. “
(Code Planet opens classes in kindergarten)
It is reported that “Code Planet” has opened up the C-terminal transformation and built a closed-loop system in kindergartens and family scenarios. While the company continues to accelerate kindergarten coverage in 2020, it will invest more resources in the conversion of online AI dual-teacher courses on the C-end.
The company’s CEO Qiu Xueying has a doctorate in computer science from Oxford University and has more than 10 years of continuous entrepreneurial experience in the education industry. Lianchuang and CFO Wan Ye are masters of the London School of Economics and Political Science. They have nearly 10 years of financial industry and investment experience. The senior management team includes technical, teaching and research, channel and operation personnel from leading education companies.