The re-release date is uncertain.
The epidemic continues to hit the film and television industry. Following the retreat of several movies including “007: No Time to Die”, “Doraemon: Nobita’s New Dinosaur”, “Quiet Land 2”, “X-Men: New Mutants”, “Antlers”, On March 13th, the Disney movie “Mulan”, which has attracted much attention from Chinese audiences, also announced that it would withdraw files worldwide.
Before that, Disney ’s plan seemed to be “abandoning pawns to protect cars”, avoiding the countries with the worst outbreaks, but guaranteeing that the movies will be released in most regions of the world.
On March 3, “Mulan” announced that it will delay its release in China, Japan, and Korea. But on March 6, when “007: No Time to Die” was postponed until November, a Disney spokesperson also responded that Disney’s future movies will adhere to the original schedule, including the “Mulan” released in North America on March 27. And “Black Widow”, which will be released in North America on May 1.
But the epidemic quickly spread within the next few days, apparently to the point where Disney had to rethink.
Hua Mulan director Nikki Carlo wrote on Twitter: “Making this movie is the most satisfying and exciting experience of my career, and we are excited to share it with the world. But consider The situation is changing now, and unfortunately, we have to postpone the release of “Mulan” in the world. Our heart is with all people infected with the virus in the world. At the same time, I hope that the fighting spirit of Mulan can inspire Those who fight the epidemic on the front lines are yours to keep us safe. “
The economic loss caused by a shift must be huge. The filmmaker originally carried out a lot of pre-promotional work in accordance with the plan to be released in March. Delaying the screening will definitely reduce the effect of the promotion.
Liu Yifei himself has repeatedly appeared on the covers of major entertainment magazines in the past month. On March 9, Mulan also held its world premiere in Los Angeles. The results of these efforts will be diluted by time.
Liu Yifei at the premiere. Picture source: Weibo
Take 007 as an example. According to the “Hollywood Reporter”, the direct loss caused by the “007” withdrawal may be between 30 million and 50 million US dollars. MGM Films has invested $ 4.5 million in its Super Bowl ads, and the starring actors have also made a huge tour publicity. When the movie comes back in November, it will either cost you money to announce it, or return quietly, whichever way you will suffer.
The collective withdrawal of Chinese New Year films has brought great pressure to the cinema companies and theaters. This week’s analysis of the article addressed the issue of Chinese cinemas going bankrupt or going bankrupt. Chinese cinemas have not yet ushered in the opportunity to be rescued, but unfortunately they have spread to the world.
The production cost of “Mulan” reached 250 million US dollars, which is a movie that Disney has high hopes for. In 2019, Disney’s global box office exceeded US $ 11.1 billion, making it the first company in film history to exceed US $ 10 billion.
The only benefit of global withdrawal is that it may have the opportunity to keep China and the world at the same release pace, and prevent pirated movies from appearing on Baidu Cloud too soon-the filmmakers will also have the opportunity to save the most popular market of “Magnolia” .
Source of the title picture: Disney’s official