The consumer market for mobile self-catering is opening up
Intelligent ice cream machines, fully automatic juicers, box lunch machines … Vending machines are no longer limited to traditional pre-packaged food and beverages, but will require more timeliness Fresh food was delivered to the public.
I have reported on the Allah Farm ‘s Star Scanning Code string project. The “Xingxingren” store is 10-20 square meters, with 6-8 self-ordering machines and simple tables and chairs. Users only need to pay attention to the WeChat public account or applet, and then they can place orders online and self-help.
Guo Zhiguo, founder and CEO, introduced that the “Xingxingren Intelligent Yakitori Robot” and “Xingxingren Mobile Skewers” (hereinafter referred to as “Xingxingren”) have the characteristics of 24-hour automatic sales. Users Use your mobile phone to place an order and pay, and the machine will grill the skewer, and you can get the order in 5 minutes.
Guo Zhiguo said that these two machines began research and development in June 2018 and completed research and development at the end of 2019. They have a number of patents and will enter the market in May this year. It covers an area of 1.2×1.2 and 2×2 respectively. The latter adds a bar counter, bar chair and charging function to the former, which can accommodate 2 people.
Guo Zhiguo believes that due to the health and safety of barbecue stalls and environmental pollution, many cities have strengthened their appearance and appearance management. Barbecue stalls are rapidly decreasing, but the citizens’ dietary needs cannot be ignored, and barbecues still have a large market. However, the threshold of the skewer temperature determines that it can only appear in barbecue restaurants, and the consumption scene is very single. Moving skewers solves this problem.
The Xingren currently only provide mutton skewers and self-made craft beer. The storage capacity of a machine is 120 skewers and the price is 6 yuan / skewer. In order to ensure the hygiene and safety of the ingredients, the lamb’s mutton comes from the cooperative Inner Mongolia factory. After the cold chain distribution enters the machine, it is divided into four automatic modules: cold storage, automatic skewers, intelligent oil fume purification, and automatic disinfection. Do not touch the edible portion of the ingredients.
Guo Zhiguo said that grilled skewers are very close to the food culture of college students, so the mobile skewers will first enter the university town and start a trial operation in the university cafeteria. In 2020, Shanghai and Beijing will be the main locations. For the main consumer groups, in conjunction with the WeChat public account booking and ordering function, enter communities, transportation hubs, shopping malls, and tourist attractions.
咩 星 人 Smart Grilled Skewers
At present, the cost of the Xingrenren Mobile Bar is around 50,000. The operation mode is divided into direct management and franchise. The franchisee pays the machine deposit. The company is responsible for distribution, replenishment and maintenance. Guo Zhiguo said that there is no pressure on rent and labor cost for the mobile string bar. It is calculated based on a machine replenishing twice a day. Generally, it can be returned within three months.
Guo Zhiguo said that merchants can use the App to conduct networked management of devices, products and finance. In the future, Xingren will also cooperate with ranches and processing plants to realize the digital traceability of mutton.
In terms of team, there are about 10 people at present, most of them are R & D personnel. Founder and CEO Guo Zhiguo has worked for Huawei and TCL and is a serial entrepreneur.
The Starlings have previously received financing from angel investors. At present, the Xingrenren Mobile Crossbar is seeking Pre-A financing.