The running star, the iron converse. Regardless of whether it is street shooting, personal service or in film and television works, Converse claims the second frequency, and no one dares to call the first.
When last year’s hottest shoes were fired, Converse also went on Weibo for searching for a lottery and wearing the same brand shoes to shop. Although the controversy is not small, this has not dispelled people’s enthusiasm for Converse. Converse is probably the most appealing, at least one of the many shoe brands.
There are so many kinds of shoes and so many brands on the market. Why is Converse’s canvas shoes more popular?
Taylor and Converse
Although Converse is a regular in the fashion industry, it may not be accurate to simply classify it as a trendy brand sought after by young people. After all, it has been popular for nearly a hundred years.
In 1921, when Chuck Taylor of the Akron Firestone team walked into Converse’s store for a pair of comfortable basketball shoes due to a foot injury, All Star also called “Non-Skids”. At first sight, the sneakers fell in love. Converse simply asked him to be a salesman and brand ambassador. His basketball career was not a brilliant Taylor, but he unexpectedly brightened the skills of carrying goods and created a story of mutual accomplishment.
▲ Picture from: Wikipedia
Taylor has suggested many improvements to Converse, such as increased flexibility and support for the ankle, adding a circular patch that protects the ankle and later became a classic All-Star logoWait.
In the matter of sales, Taylor also took out the rack of Saburo desperately, opened basketball training camps at high schools and universities in various places to promote Converse, and lived in the motel for many years with a suitcase full of shoes. He also led Converse-sponsored teams to the tournament as a player and coach.
In recognition of Taylor’s contribution, Converse printed Taylor’s name on the ankle of the shoe in 1932. In this way, “Chuck Taylor” and All Star became an inseparable whole.
In short, under Taylor’s spare time, All Star became a popular model and became the first choice of many basketball players. When the US team wore a white high gang and red and blue side stripes at the 1936 Olympics, they defeated Canada to win the championship. All Star was among the symbol of American culture.
In the following decades, All Star’s popularity remained high. Converse was once the NBA’s overlord. At its peak, it occupied 80% of the US sports shoe market.
Why Converse?
Although from the 1960s, Converse was taken away by the rising stars Nike and Adidas because of technical backwardness, and finally lost its share of professional basketball shoes, but finally fell to the point of bankruptcy and acquired by Nike. After the acquisition, Converse has never lacked fans in the field of casual shoes.
From basketball shoes to casual shoes, the span may not be as large as you think. After all, American hip-hop culture and basketball are inextricably linked. Therefore, when All Star predominates the basketball court, it is destined to become Considering the influence of rappers in trendy culture, it is only a matter of time before Converse moves from niche to the public and even the world.
But it’s only two years since Converse gained popularity in China. It signed Zhang Yixing, Bai Jingting, Ouyang Nana and other traffic stars, and co-branded with Quan Zhilong and others. Centennial Converse suddenly wanted to emphasize that it belongs to the youth wave shoe. From the perspective of the 1970s and other popular models sold out in seconds and the popularity of fried shoe hoops, Converse’s strategy obviously worked.
▲ Images from the Internet
But it still doesn’t answer our question: Why do people love to wear Converse?
If you ask a Converse hobby why these plain canvas shoes are so fascinating, chances are you’ll get these two words: wild.
All Amway Converse articles will tell you that it is suitable for almost any occasion, any clothing, whether it is work or vacation, go to the supermarket or wedding scene, if you do not know which shoes to wear, Converse is right.
