How do the heroes go well in the second half?

Editor’s note: This article comes from the WeChat public account “ Cultural Entertainment Business Observation ” (ID: wenyushangyeguancha), author Zhao Jiong. Just entered April, Tencent directly controlled Huya Live.

On the evening of April 3, Huya announced that Linen Investment Limited, a wholly-owned subsidiary of Tencent Holdings, issued a notice to Huya and Huanju Group, saying that it had exercised its equity and purchased 16,523,819 Class B common shares of Huya at a total purchase price of approximately $ 262.6 million in cash. After the transaction was completed, Tencent became the largest shareholder of Huya, and the voting power was increased to 50.1%.

The rumors finally landed, but it also disturbed the e-sports live broadcast of pressing the accelerator button due to the outbreak. According to QuestMobile released “China Mobile Live Broadcasting Industry Epidemic Special Report”. The report shows that under the epidemic, the game industry and the game live broadcast industry are showing accelerated development trends. In fact, in terms of subdivision, recently in the field of live broadcast of e-sports, the leaders of all walks of life have indeed acted frequently, and it seems to be brewing a hot breath.

E-sports live broadcast hot A recent major action in the e-sports live broadcast circle is a marriage between Baidu and Tentacle. On March 31, Tentacle Live said it had reached an in-depth cooperation with Baidu and would exclusively operate all of Baidu ’s game live streaming services.

It is reported that the cooperation between the two parties actually started in February this year. The focus is mainly on the connection of products and traffic. At present, more than 1,000 tentacle anchors have settled in Baidu Post Bar and good-looking videos.

In addition to the combination of Baidu and Tentacle, two other veteran e-sports live-players, Huya and Douyu, are said to be expected to merge.

Recently, some industry insiders said that Tencent will merge Betta, Tiger Tooth and its own Penguin eSports. At present, the news has not been confirmed, but from the perspective of the holding action tonight, it is more like clearing obstacles for the merger of betta and tiger teeth. After all, Tencent ’s control over Betta is not weak.

According to the data released by Betta in April 2019, Tencent holds 37.2% shares and voting rights of Betta. In addition, the business between Tencent and Betta is also mostly cross-integrated.

Betta looks quite “Buddha” as to whether he will be “merged”. Earlier, Betta founder Chen Shaojie was asked about the merger of Huya and Betta, and he responded that it mainly depends on the decision-making of major shareholder Tencent. Just as the native players in the e-sports live broadcast circle are playing well, some latecomers also start