Support Hubei, I work hard, I am three pounds fat for Hubei!
Editor’s note: This article is from the micro-channel public number “public relations industry 007” (ID: PRCN007) , Author: Written by Huang Yi PR 007.
The recent live broadcast industry is really lively!
The popularity of Luo Yonghao ’s arrival at Douyin ’s live broadcast has not yet passed, and it ’s still surprising that Wei Ya ’s live broadcast of a rocket was sold. On the evening of April 6, Taobao Live and CCTV News collaborated, giving Duan Zi hands Zhu Guangquan and Li Jiaqi a break The “cloud live broadcast” of Dimension Wall, the frequent sections in the live broadcast room, are as exciting as the Spring Festival Gala.
On the night of the live broadcast, the topic # 朱广 权 李佳琦 直播 # went straight to the top of the hot search list, # 朱广 权 奇 变 偶 不能 ##, # 朱广 权 仿 李佳琦 #, # 朱广 权 累 不可 了 # and other topics also appeared on the hot search The list allows us to see the popularity of this live broadcast of public welfare.
Netizens also named the combination of Zhu Guangquan and Li Jiaqi “Little Zhu Peiqi”. In order to meet the situation, Li Jiaqi even brought his pet “Page” to the live broadcast room. I wonder if it will become the next net red pet after “never”?
According to CCTV news statistics, this live broadcast with the theme of “Thank you for the Hubei single” has attracted 10.91 million people to watch, a total of 122 million views, 160 million likes in the live broadcast, two hours of Live broadcast, accumulatively selling Hubei merchants with a total value of 40.14 million yuanGoods!
The cooperation between the two major players, the ability to bring goods is really powerful, the speed of bringing goods off the shelves in the live broadcast room, also made Zhu Guangquan, who was the first live broadcaster, to be surprised from time to time.
However, in the whole live broadcast, Zhu Guangquan’s rhyming verse came from Zhangkou. Netizens who are accustomed to Li Jiaqi’s live broadcasts for the first time found out that live broadcasts can also be so cultural, and they all said that they should study hard and grow up to be such a national level player.
A live broadcast of feelings has also become a “learning mobilization meeting”.
Then let’s take a look. What are the routines of CCTV squad player Zhu Guangquan’s lead copy?
Commercial blow-by-carry goods
As a newcomer in the live broadcast industry, how can Zhu Guangquan establish his own status and prestige in the first place? At the beginning of the live broadcast, “Little Zhu Peiqi” came to the segment to “commercial blow”.
Zhu Guangquan not only used his rhyme to make Li Jiaqi worship, but also called Teacher Zhu the most powerful “reader”. Moreover, Zhu Guangquan used this to establish his own unique style of bringing goods, and the atmosphere was instantly mobilized.
When I first arrived, the technology is not high, the craft is not good, please take care.
Dear netizens, today I am ordered by you, and I belong to the Jiaqi live room.
Kua Li Jiaqi:
You can make everyone excited, trembling hands, recommend to buy everything, and the value is responsible, hidden in the eyes of the galaxy, with the moonlight in the smile, you are panic, if you do n’t buy, you will cry, I ca n’t , I ’m mainly talking today.
Jia Qi used your prophet to drive my hindsight and then let everyone buy it unconsciously.
Imitating Li Jiaqi:
Suona, prepare for the first level! Omg, it’s not my surprise! It’s really fragrant and spicy. It’s so delicious that the hot dry noodles are dead. The tongue must be melted, and quickly gather your fluffy hair! Buy it, buy it, buy it, god! I was so lucky that it exploded. Not only did I get a gift package so big! I also fight for Hubei, God!
Fusion-strapped goods
Unlike Li Jiaqi ’s direct introduction of the product during the live broadcast, Zhu Guangquan will putThe product is combined with some of the well-known paragraphs, whether it is classic songs, mathematical formulas or online paragraphs, plus their own whims, so that the copy of the goods is more vivid and interesting.
Hot dry noodles:
Yellow Crane Tower ’s Yangtze River water glances for thousands of years. (I used the lyrics of Li Yuchun’s anti-epidemic song “Years of Peace”
Couple:
The lotus root represents the perfection of the spouse, and no one is unique. After eating the lotus root, you are not single. The lotus root means that you will not change your heart, because there is a famous saying that “the odd changes even the same, the sign sees the quadrant”, so after eating the lotus, the sea dry stone will not change the heart. Support Hubei you to fight the hardest, after buying lotus root to go on a blind date.
The relationship between the lotus root and the lotus root is “I will become you when I grow up.”
Tea:
I like drinking tea very much, because today and the post-90s live broadcast was not good to bring the tea cup, I am afraid everyone will see the wolfberry inside.
Mushrooms:
Mushroom luck
Cultural allusions bring goods
Zhu Guangquan has another advantage that is difficult to imitate, that is, he believes in all kinds of cultural allusions. Combining various historical allusions and literary knowledge with the origin and craftsmanship of products will greatly enhance the cultural added value of the entire product, giving people a sense of psychological satisfaction of “buying is earning”.
Recommended hot dry noodles and mentioned Jingchu culture:
When you come to Wuhan, there are a lot of places to go. For example, you can stroll by the East Lake, overlooking the Yellow Crane Tower, Jing Chu culture is amazing, but it is really a pity not to eat hot dry noodles.
Recommend fish cakes and mention various cultural celebrities:
When I eat fish, I do n’t see it. The fish has a meaty taste and the meat has a fishy smell. Eating fish, not seeing fish, not just food, but masterpieces of art, just like Michelangelo’s “unfinished” works of art in his later years, it is a transcendence of his artistic status and style. Donatello dared to make ugly beauty in his later years, Titian created a dark light in his later years, Beethoven’s works in his later years were unpleasant, and the fish that did not see the fish are also the master’s mood. This fish cake, high!
Recommended tea, mentioned Lu Yu, a famous tea scientist in Tang Dynasty:
Lu Yu is from Tianmen, Hubei, and is respected as the “tea saint”. His “Tea Sutra” made the word “tea” truly popular.