If the development of artificial intelligence has led the global industry to enter the 4.0 era, then where will the emergence of the Internet of Things lead the industry?

In fact, when smart manufacturing enters the second half, competition tends to become fierce, and it is no longer the so-called “core technology” that determines whether a company can stand out, The degree of matching between products and user needs.

Taking refrigerator as an example, every innovation of refrigerator technology from its birth to the last hundred years has been based on product technology. In the next 100 years, the refrigerator industry, which is rushing towards intelligent manufacturing, may be facing a new track from a single product to an ecological experience.


< o: lock v: ext = "edit" aspectratio= "t" />

Breakthrough: from seconds to speed, Haier refrigerator that only races against time

Recently, live broadcast activities under the Internet model have spawned the marketing strategy of “second kill”, but the low price and discount as a “gimmick”, of course, can allow enterprises in the short term Won a large number of orders, but it is difficult to become a benign development strategy that companies can use for a long time.

On March 31, Haier launched the “Experience Cloud Broadcast” platform, and launched the first “Experience Cloud Broadcast” activity on the Haier Zhijia APP. The event also revealed a number of data: in the world, an average of 1 second Haier refrigerator enters a user’s home.


 Behind the second speed, Haier refrigerator is compressed to the extreme selection time to maximize the user experience time for users. Compared to” second kill ” , “Second speed” is undoubtedly unique, the logic behind this is that the second kill is an instantaneous burst, and the second speed is sustainable-the user’s recognition of the product will become the only driving force to achieve the second speed.

It is worth noting that in 2019, the 300 millionth Haier refrigerator will be off the assembly line in Russia. From the 100 millionth, 200 million to the 300 millionth, the production of Haier refrigerators Time is faster, and the IoT ecological refrigerator that is dominated by user needs has given Haier a stronger uniqueness and competitiveness.

In the era of IoT , Haier Refrigerator, which only races against time, conveys this message to the industry at “second speed”: The era of product-oriented is coming to an end, and user-oriented The era of experience economy has begun.

When intelligent manufacturing enters the “second half”, the technical upgrading of products has become an open secret in the industry, and determines the core competitiveness of products. It can only be the degree of matching with the needs of users. In this context, placing users at the core of the upgrade program can undoubtedly win a relatively higher degree of matching for the product.

This also reveals the secret behind the miracle of Haier Refrigerator “1 family per second”-Haier’s strong independent research and development ability and the precise docking of user needs.


Return: From novelty to practicality, how to position people’s needs in the era of Internet of Things?

The Industrial Revolution entered the 4.0 era. If you are only blindly pursuing novelty and speed, then intelligence will become a “gimmick” to increase competitiveness, not Features that users really need. But in the era of Internet of Things led by users, Haier is trying to return the fundamentals of technology to “human needs”.

During the epidemic, “home isolation” has become the biggest factor that changes people ’s family life scenes. Children do n’t like to eat and parents wo n’t do it.Single meals and three meals a day have also become a “headache” for many parents and children.

On the morning of March 26, Haier Refrigerator released online health storage scenes and smart kitchen scenes on platforms such as the Haier Zhijia APP. During the live broadcast, Chef Michelin With the help of Haier’s smart kitchen scene, Sam demonstrated the process of making a four-course meal in 30 minutes, and based on the healthy storage scene, gave suggestions for food storage and cooking, so that parents can easily get their children’s nutritional meals.


After entering the era of the Internet of Things, users buy not only a refrigerator, but a scene. This time, the health storage and other scenes released by Haier Refrigerator are based on feedback information from users during use. The rich scene of Haier refrigerator undoubtedly better solves the pain points of users.

Accurate insight into the changes in user needs, and relying on the strong independent research and development force behind, enables Haier refrigerators to carry out targeted technological innovation and quickly realize the needs of people. Core scene upgrade.


Subversion: From product to scene, how does ecology meet people ’s needs?

In order to more quickly and accurately grasp the changes in user needs, Haier refrigerators are becoming a “net device” that can collect user needs-and this is also The core of “Ecological Brand” built by Haier.

Turn the product into a” network device “and become a” signal receiver “distributed in the Internet of Things, Haier can quickly collect and generate product upgrade solutions.

This also created the possibility for Haier to lead the era-a wider user group and a larger amount of user data, so that they realized earlier that users no longer satisfy a single product, a truly smart family, It is connected by lively smart life scenes.


Scene and ecological substitutions have subverted products and industries. It is not that products are abandoned, but that products become part of the scene and industry becomes part of ecology.

On March 31, Shanghai Er refrigerator, the first “experience cloud public broadcasting” platform pioneered by Haier, released 4 smart life scenes, namely, healthy eating for mothers and infants, Tobacco stove linkage, intelligent cleaning, health disinfection. In addition, Haier Refrigerator builds an ecosphere by connecting more than 400 resources in 10 categories, and can also focus on realizing multiple smart life scenes including traceability of food ingredients.

From single preservation to smart fresh storage, to providing food solutions for the whole family with the Haier Food Chain Ecology, every upgrade of the Haier refrigerator meets the global Haier refrigerator The real needs of users. The user-led solution for diversified scenarios will undoubtedly provide a new impetus for Haier refrigerators to lead the Internet of Things era, realize the industry leadership of the Internet of Things ecological brand, and take the lead in the refrigerator industry.