In the future, there are only two ways for community operation: one is to operate manually, and the other is to transfer to enterprise WeChat.
Editor’s note: This article is from the micro-channel public number “multi HowNet” (ID: duozhiwang) , Author: Aisha.
Duozhi.com news on May 26th. Last night, many netizens broke the news that third-party WeChat fans and community management tool WeTool were disabled by WeChat, hundreds of WeChat signals were banned, and thousands of customers evaporated instantly. Afterwards, WeTool officially issued a notice saying “We are actively communicating with WeChat officials, please wait for the next notice.”
Dozhi.com has observed that in the education and training industry, community operation has become an important channel for enrollment and user stickiness. Many organizations have hundreds of thousands of communities, and operators generally use third-party communities such as WeTool to operate. Tools increase efficiency.
The key nodes for recruiting students during the summer, such as WeTool and other third-party community management tools, are disabled, which will cause serious damage to the community operation of educational institutions.
(screenshot of WeTool official website)
01 Operation circle shocks, thousands of users evaporate instantly
WeTool is affiliated with Hangzhou Tuoba Technology Co., Ltd. WeTool has group messaging, robot and other messaging functions; batch group invitations, keyword pull groups, group statistics and other group chat sections, which can be used by logging in with a WeChat account and is a community operation The staff’s standing tool is also the first time this part of the group discovered changes, and was called “sleepless night” by the operator last night.
After receiving the news that the user’s WeChat account was blocked, WeTool’s official customer service said that at 6 pm on the 25th, the envelope had killed a wave of accounts using the WeTool tool. At around 9pm, Liu Ruiyong, the founder and CEO of Tubao Technology, and WeTool customer service notices came out: “Please quit WeTool and stop using it. Thank you for your love. Communication. As a third-party developer of WeChat Ecology for many years, we respect the official decision. We will also properly handle the follow-up matters. “
WeTool is available in two versions, free and paid, and an account is charged for more than 700 yuan per year. Some operators said that “the account has just been renewed, but I didn’t expect such a thing to happen.”
In the field of education and training, each institution has many communities. WeTool is used as an auxiliary tool to operate community users, including mass messaging, finding and deleting zombie fans, and automatically adding friends in the group. A person in charge of operation of an institution told Dozhi: “WeTool is the standard for many operators of educational institutions.”
WeTool’s official website shows that its customers include more than a dozen educational and training institutions. In the education and training industry, community operation has become an indispensable method in the recruitment process. Especially in the epidemic, offline training institutions have also switched to online recruitment. Many training institutions have hundreds of thousands of user communities. , An online education company represented by Gaotu Classroom with whom it learns has received early dividends from community operations, and has established an operating system that has a certain advantage in customer acquisition in the early stage.
(WeTool customers, the picture comes from the official website)
WeTool is disabled, and the operation circle is turbulent. On social media, some operators using WeTool said that “more than 200 WeChat accounts were blocked, and thousands of customers were lost in an instant”; others said that “without WeTool will increase 80% “Workload”; “I will die in place without WeTool” … howling in the circle of friends and Weibo last night.
Dozhi.com understands that not all WeChat accounts that use WeTool have been blocked. Accounts that are frequently used and have multiple WeChat avatars with one phone number are more likely to be blocked.
02 WeChat and third-party tools game, private domain traffic pool facing remodeling?
According to the rules of WeChat, after the WeChat account was officially sealed by the letter, “The customer resources and customers deposited by the company on WeChat are bothWill not be recovered. “At present, I don’t know whether the blocked WeChat will be permanently blocked or will be unblocked.
It is worth noting that five days ago, on May 21, the WeChat Security Center issued an announcement to severely crack down on renting and selling WeChat accounts. “Tencent WeChat Software License and Service Agreement” clearly states that WeChat users have the right to use the account, but they cannot rent or transfer the account to others, nor can they rent or borrow other people’s WeChat accounts.
Dozhi.com understands that WeTool is popular among operators because of its portability and smooth experience. This time it was blocked, which means that WeChat ’s review of third-party tools will be more stringent. Tripartite operation tools are also disabled. ”
It is understood that after third-party operation tools such as WeTool are disabled, there are only two ways for community operation: one is to operate manually, and the other is to transfer to enterprise WeChat.
In the future, corporate WeChat may replace WeTool. Prior to this, WeChat and corporate WeChat functions have already been connected. Last night, an outgoing screenshot of an account claiming to be the WeChat product manager of an enterprise showed: “WeTool and other WeChat plug-in tools are illegal software, so WeChat officials will crack down, but if you want, you can migrate your customer base to WeChat companies Migration tools will also be provided. “
Duozhi.com observed that recently, many new functions have been added to WeChat, such as permanently adding group QR code live codes, and automatically creating new groups when the group is full. These functions can partially replace WeTool, but the experience has not been smooth. User habits have not yet formed.
However, many operators also pointed out: “In the future, enterprise WeChat will become WeTool. Recently, enterprise WeChat has been rapidly iterating and constantly improving its functions.”
WeTool was disabled this time in May last year WeChat prohibits fission marketing After another blow to the field of education and training, the training institutions may lose some users, and will also cause some difficulties in the future recruitment work. Currently, no organization has spoken, and many operators are also waiting for the results of the communication between WeTool and WeChat.
It can be seen that in the short term, if WeTool can no longer be used, it will be more difficult for the community operators of training institutions. In the long run, the game between WeChat and third parties will be the norm. The initial WeChat community bonus will no longer exist, and the cost and threshold for acquiring private domain traffic will be higher and higher.
According to the rules of WeChat, after the WeChat account was officially sealed by the letter, “The customer resources and customers deposited by the company on WeChat are bothWill not be recovered. “At present, I don’t know whether the blocked WeChat will be permanently blocked or will be unblocked.
It is worth noting that five days ago, on May 21, the WeChat Security Center issued an announcement to severely crack down on renting and selling WeChat accounts. “Tencent WeChat Software License and Service Agreement” clearly states that WeChat users have the right to use the account, but they cannot rent or transfer the account to others, nor can they rent or borrow other people’s WeChat accounts.
Dozhi.com understands that WeTool is popular among operators because of its portability and smooth experience. This time it was blocked, which means that WeChat ’s review of third-party tools will be more stringent. Tripartite operation tools are also disabled. ”
It is understood that after third-party operation tools such as WeTool are disabled, there are only two ways for community operation: one is to operate manually, and the other is to transfer to enterprise WeChat.
In the future, corporate WeChat may replace WeTool. Prior to this, WeChat and corporate WeChat functions have already been connected. Last night, an outgoing screenshot of an account claiming to be the WeChat product manager of an enterprise showed: “WeTool and other WeChat plug-in tools are illegal software, so WeChat officials will crack down, but if you want, you can migrate your customer base to WeChat companies Migration tools will also be provided. “
Duozhi.com observed that recently, many new functions have been added to WeChat, such as permanently adding group QR code live codes, and automatically creating new groups when the group is full. These functions can partially replace WeTool, but the experience has not been smooth. User habits have not yet formed.
However, many operators also pointed out: “In the future, enterprise WeChat will become WeTool. Recently, enterprise WeChat has been rapidly iterating and constantly improving its functions.”
WeTool was disabled this time in May last year WeChat prohibits fission marketing After another blow to the field of education and training, the training institutions may lose some users, and will also cause some difficulties in the future recruitment work. Currently, no organization has spoken, and many operators are also waiting for the results of the communication between WeTool and WeChat.
It can be seen that in the short term, if WeTool can no longer be used, it will be more difficult for the community operators of training institutions. In the long run, the game between WeChat and third parties will be the norm. The initial WeChat community bonus will no longer exist, and the cost and threshold for acquiring private domain traffic will be higher and higher.