Peng Mei News (www.thepaper.cn) learned from Jinjiang International Group that the Jinjiang International Group Global Hotel Management Committee China Conference was held in Shanghai a few days ago and announced the official establishment of Jinjiang Hotel China.
The meeting clarified the strategic positioning, development goals and organizational structure of the Jinjiang Hotel China company, determined that the company is brand-oriented, the front-end implementation of the horse racing mechanism, and the integration and sharing of back-end functions , Streamline, lean, efficient, and accelerate the building of the world’s leading hotel management company.
It is understood that the establishment of the Jinjiang Hotel China Company is the Jinjiang International Group’s strategy to promote the “deep cultivation of domestic, global layout and transnational operations” in response to the new coronary pneumonia epidemic and global changes Important measures. Jinjiang Hotel China will integrate on the basis of its three brands “Jinjiang Metropolis, Platinum Hotel and Vienna Hotel”, and implement “genesis unchanged, background integration, complementary advantages, and common development.”
According to Peng Mei News, the chairman and CEO of Jin Jiang Hotel China is served by Jin Jiang International Group Vice President and Jin Jiang Hotel CEO Zhang Xiaoqiang; the deputy CEO is Zan Lin, CEO of Jinjiang Metropolitan Hotel Management Company.
It is worth noting that the integration of Jinjiang Hotel China in these three brand hotels will keep the front-end brand genes unchanged and retain the characteristics and advantages of each brand. In other words, the brands of “Jinjiang Metropolis, Platinum Hotel and Vienna Hotel” continue to be used. And the original functional departments of each brand company will carry out background integration and resource sharing. In addition, the team comes from all corners of the world, blending each other and complementing each other’s strengths.
It is worth mentioning that the front-end operations of Jinjiang Hotel China will set up “dual headquarters” in Shanghai and Shenzhen, with brand teams and regional branches.
In fact, in February this year, in the industrial layout of epidemic prevention and control work, Jinjiang International Group once proposed to coordinate the global “five regions” hotel resources, The implementation of the “horse racing mechanism” will accelerate the development of overseas markets such as the Louvre and Radisson Hotels while fully promoting the steady growth of the three management companies in China. At present, Jinjiang is planning to promote the construction of the world’s “five major regions”, namely: China, Asia-Pacific, Europe, America, Middle East and Africa, aiming to build a world-class hotel group.
It is understood that Jin Jiang International Group has 10,000 hotels and 1 million rooms in 120 countries around the world, and 7,500 hotels in China. During the epidemic, JinjiangThere are more than 900 hotels and more than 150,000 guest rooms in the international group that need to provide government use and assistance directly due to the epidemic situation nationwide.
According to the previous quarterly report of 2020 published by Shanghai Jinjiang International Hotel Co., Ltd. (Jinjiang Hotel, 600754.SH), a holding company of Jinjiang International Group, Jinjiang Hotel The quarterly operating income was 2.189 billion yuan (RMB, the same below), and the net profit was 170 million yuan. The net profit remained positive in the gloomy first quarter of the tourism hotel industry.
With the control of the epidemic situation and the advancement of resumption of production and production, the operating conditions of the hotel industry have gradually improved. According to Peng Mei News, as of now, Jin Jiang International Group has resumed operation of hotels nationwide at 98%, with an average occupancy rate of 60% to 70%.