Since January, the consumption enthusiasm of Shanghai residents has been “suffocated” for a long time due to the impact of the epidemic. Finally, when it was time to resume work, the Shanghai people couldn’t wait to open their wallets and spewed out after a long time of shopping needs.

The municipal government report clearly pointed out that consumption continues to play a major role in promoting economic development. In order to promote the recovery of consumption, the government and enterprises jointly introduced various preferential treatments and activities. The “May 5th Shopping Festival” in Shanghai came into being. Since May 5, the “May 5th Shopping Festival” has effectively promoted the comprehensive recovery of the Shanghai consumer market in the past half month. On May 13, the Shanghai Municipal Government Information Office held a city government news conference and said that in the first ten days of May, the city’s online sales amounted to 40 billion and offline consumption was 48.2 billion.

Behind this massive online and offline transaction, there is indispensable firm support of all financial forces. Shanghai Pudong Development Bank Credit Card, as a financial power that has always had the local characteristics of Shanghai, combines local consumption characteristics, innovative transaction models, and links multiple forces to comprehensively empower Shanghai’s “May 5th Shopping Festival” to benefit consumers.


Special credit 160 billion, so that every consumer can buy with confidence and enjoy shopping

During the “May 5th Shopping Festival”, everyone is most worried It ’s not that you ca n’t buy good things, or that discounts are n’t strong enough, nor that you do n’t know what you want to buy. In order to “recharge” the consumer confidence of every consumer, SPD Credit Card launched a special credit of 100 billion yuan for the “May 5th Shopping Festival”, with a total amount of up to 160 billion yuan, so that more than 2 million cardholders in the Yangtze River Delta region are full of confidence. “Brush the brush” everywhere, and celebrate the “shopping door” discount shopping feast. Secondly, it adopted a differentiated preferential pricing strategy for transaction instalment fees, with a minimum rate of 50% off, and combined with the product and service characteristics of Pudong Credit Card, launched a 5.5% discount on explosive products, covering many fields such as automobiles, mobile phones, home appliances, etc. Stimulate users’ consumption potential, help users seize the moment of large discounts, and don’t miss every preferential product they like.


Cooperate with Shanghai’s well-known brands and 14 popular business districts, so you can buy them at your doorstep

People say that Shanghai is a city of emotion . Shanghainese have a deep affection for local Shanghai brands. Yuyuan Mall, Ruby, Nanxiang Steamed Bread Shop, Shanghai Old Hotel, Lao Da Fang and other famous Shanghai long-established stores always have a large number of old gluttons waiting in line. Shanghai shoppingDuring the festival, Shanghai Pudong Credit Card gave full play to its local advantages, gathered popular opinions and introduced 13 well-established brands in Shanghai. Consumers can purchase 100 yuan of Yuyuan business district vouchers for 69 yuan from the Pudong Huihua platform of the Pudong Development Credit Card Puda Xiben APP; based on the Xiaopu selection platform, selected members can purchase 13 brand-name products in Shanghai at a minimum of 55% off. Let consumers fully feel the local brand culture exuded by Shanghai’s established brands.

At the same time, Pufa Credit Card teamed up with the traditional business districts loved by Shanghai residents, including Yuyuan, Xujiahui, Lujiazui Center, China-Gengnan Roaming City, Huijin South Railway Station The popular business district is the core, and activities such as the purchase of 100 yuan vouchers starting at 65 yuan are carried out, covering more than 13,000 stores of more than 100 well-known chain brand merchants. Let users wander through the shopping experience. Among them, before the end of June, users can buy Yuyuan cultural and dining vouchers at a discounted price every day, and feel the atmosphere of old Shanghai. They can easily enjoy Songhelou noodle restaurant, Dexing restaurant, Shanghai old restaurant, Nanxiang bun shop and other classic seafood dishes.

In addition, Shanghai Pudong Credit Card also launched the “May 5th Shopping Festival” offline shopping district 100 brand activities in Xuhui Greenland Fun City, Zhonggeng Roaming City, Lujiazui Center , Xujiahui and other core business districts, users not only have the opportunity to buy catering and retail vouchers at a minimum of 50% off, but also get shopping benefits such as a single consumption of 300 yuan or 100 yuan, which activates the consumption potential of the people in Shanghai to a greater extent With enthusiasm, start consumption of local brands.


Full coverage online and offline, you can buy live streaming goods

In the past two years, “Buy it! Buy it! Buy it!” It has become a magical consumption slogan, and merchants and young consumers have also taken live online shopping as an indispensable part of daily consumption. A person related to Pudong Development Credit Card said that the potential of new online consumption is very important for driving consumption. “At present, the consumption of residents is gradually shifting from offline to online, and online marketing is an important way to drive consumption.” The demand for online consumption is constantly upgrading, and the influence of the online celebrity economy in driving consumption is huge. This time, the integration of high-quality resources by Pudong Credit Card further To meet the new needs of consumers in the live broadcast room.

On May 21st, Pudong Credit Card took advantage of the super anchor to take advantage of the power, and joined the first female anchor of Taobao-Weiya Viya to launch Pufa Weiya theme credit card, supplemented by With the live broadcast room resources, through a new consumption scenario, a new model of “live broadcast + finance” was created, and the number of live broadcast viewers exceeded 100 million that day. The co-branded card was unveiled at the Weiya 521 Fan Festival-with “unlimited her power, blooming across dimensions”The theme is that the core rights are the exclusive rights of the live broadcast room. Through the preferential delivery of accurate and massive consumer groups, the high-quality word-of-mouth reputation has spread widely, and the influence of the Pudong Credit Card has been widely spread. In this way, the Pudong Credit Card can take advantage of The anchor ’s ability to bring goods boosts the consumer economy, and Pudong Development also occupies the outlet of the live broadcast business. In the context of a large probability of over one trillion transactions in the live broadcast e-commerce market in 2020, holders of Pudong Development Bank credit cards can be said to take It’s time for a discount admission ticket.


Full life coverage, Pufa allows you to buy quality

In addition to buying and buying online and offline, there are other consumption patterns in the shopping festival ? Of course there is!

In the “May 5th Shopping Festival”, the most popular event in Shanghai is the satisfaction of spiritual consumption in people’s lives. Pufa Credit Card covers the tentacles of discounts To every corner of the people’s quality of life.

For cardholders with food quality requirements, they can receive JD Fresh and JD Daojia 50 yuan minus 10 yuan before May 15; for environmental protection For cardholders who have an attitude to travel, using the cloud flash payment app, taking the bus and subway, the code will be reduced by 0.62 yuan, and logging in to the aggregation platform to enjoy a random discount of 8-20 yuan is also worth a try. The biggest surprise is that the cardholders of Pudong Development Credit Card can use 55 points to sign up to get a “Notary Lottery” lucky draw, and draw and generate the final winning list through the notary lottery. Winning cardholders can get a discount of 55% off to purchase SAIC Volkswagen Tuyue, or 5500 yuan to enjoy the benefits of Tesla’s 180-day use rights.

In addition to these, the Pudong Development Credit Card is also closely linked to the theme of the “Furniture Consumption” in the May 5th Shopping Festival, creating a three-in-one platform experience of “travel, accommodation and play. Linkage Ctrip platform, launch Ctrip ticket activities, create “modern Shanghai”, “Shanghai Shanghai”, “traditional Shanghai” three major travel themes, provide a discount of 55 yuan for every 100 yuan. Based on the Pudong Credit Card’s own hotel banking platform, launched the reservation of designated hotel services in Shanghai, buffets enjoy 100 yuan minus 55 yuan discount, accommodation over 300 minus 155 yuan; based on the Pufa credit card own aggregation car rental platform, enjoy a taxi up to 25.5 yuan Randomly cut benefits, etc.

In the next stage, the “May 5th Shopping Festival” will also launch more than 120 city-level key activities and more than 480 special activities, including car consumption, cultural tourism and leisure , And well-established brand consumption, etc. In this Shanghai economic recovery battle, Shanghai Pudong Development Bank credit cardStand firmly at the forefront for Shanghai local brands. Give full play to your own advantages in technology, data and flow, integrate, analyze and further process the consumer demand of the people and the supply capacity of the merchants, and finally connect each other in the most favorable form. The Pudong Development Credit Card is more like an “entrance”. Behind it is a virtual set of comprehensive financial services for consumers.

The “May 5th Shopping Festival” has already started. Whether it’s gourmet dining, shopping, travel, or car purchases, Pudong Credit Card holders will enjoy great discounts. -A senior member of the Shanghai Pudong Development Credit Card stated that as a Shanghai financial backbone enterprise and a bank located in the Yangtze River Delta, Shanghai Pudong Development Credit Card will fully implement the “Several Measures on Enhancing Consumer Confidence and Strongly Unleash Consumer Demand” issued by the Shanghai Municipal Government. In a special period to boost consumer confidence, make full use of financial technology, practice the customer-centric business philosophy, continue to improve the quality of financial services and user experience, and maximize the speed of the retail industry. The Shanghai Pudong Development Bank credit card will take the promotion of the construction of the four major brands in Shanghai as its mission and highlight the in-depth integration with “Shanghai Services”, “Made in Shanghai”, “Shanghai Shopping” and “Shanghai Culture”. In response to changes in consumers and the consumer market, special support measures were quickly introduced to efficiently link merchants and platforms to highlight the speed of SPD.

The person in charge of the Shanghai Pudong Development Bank credit card said that it will continue to be customer-centric, provide intimate and convenient services to cardholders, and contribute to Shanghai ’s development of an international consumer city. .