Before June, the major e-commerce platforms have already been fighting for “6.18” and “6.16”, the competing hilltops. Ten billions of subsidies … There is even a bit of tension and fierceness in the “Three Kingdoms Kill.” Whether it is still a big platform to “join the war”, or to shake the flag with big brands and big discounts, the biggest difference this year is the emerging forces-Kuaishou announced the official entry, so that the entire “6.18” heroes have a new situation.
On May 27th, Kuaishou Technology and Jingdong Retail Group formally signed a strategic cooperation agreement, which caused a thousand waves This agreement confirms that the two parties will cooperate in depth in the retail supply chain, brand marketing and data capacity building to jointly create a new ecosystem of short video live e-commerce. It is reported that this cooperation will be in the “Quick 616 quality” in June this year The “Shopping Festival” officially landed. At that time, users will be able to directly purchase JD self-operated products in the fast-hand little yellow car.
On May 27th, Kuaishou Technology and Jingdong Retail Group formally signed a strategic cooperation agreement, which caused a thousand waves This agreement confirms that the two parties will cooperate in depth in the retail supply chain, brand marketing and data capacity building to jointly create a new ecosystem of short video live e-commerce. It is reported that this cooperation will be in the “Quick 616 quality” in June this year The “Shopping Festival” officially landed. At that time, users will be able to directly purchase JD self-operated products in the fast-hand little yellow car.
According to the agreement, JD Retail Group will cooperate through the supply chain The way to provide Jingdong retail advantages to the fast-hand platform, the two sides jointly build a high-quality commodity pool, which is sold by the fast-hand anchor. The fast-hand users will be able to directly purchase JD ’s self-operated goods in the fast hand shop, without having to jump again. In June 2019, Kuaishou e-commerce announced the access to JD.com, users can jump to JD.com to buy goods. This cooperation is a further upgrade of the cooperation between Kuaishou and JD.com in the field of e-commerce.
JD.com’s “goods”, plus quick hands “people” and “field”
JD.com’s “goods”, plus quick hands “people” and “field”
“This year, short video live e-commerce as e-commerce The new format of the business industry has ushered in rapid development. As a national short-lived live video platform with more than 300 million daily activities, Kuaishou is the earliest explorer and leader of the live e-commerce industry, with its user volume and new scenarios for live e-commerce. Great advantages. “At the signing ceremony of the strategy, Suhua, CEO of Kuaishou Technology, said:” JD.com has the advantages of supply chain and goods as a high-quality e-commerce platform. The cooperation between the two parties is based on the strength of people, goods and market factors. United and complementary advantages will bring better shopping experience for both users. “
Quick Hand Technology CWhat EO Suhua calls “people, goods, and markets” are the three core resources of e-commerce today. Among them, Kuaishou, as a live broadcast platform, provides e-commerce with a very dynamic “field”, and the “field” attracts “people”, which directly opens up a new consumer market for JD.com; “Goods”, and high-quality services of “goods” products-the two sides complement each other’s strengths and join forces to achieve the perfect closed loop of the three cores of “people, goods, and market”.
“JD.com has accumulated the most advanced retail supply chain in China through more than ten years of accumulation. Kuaishou is a highly influential national short-term popular among hundreds of millions of users. Video social platform. The two sides have obvious advantages complement each other and huge cooperation space. “As Xu Lei, CEO of JD Retail Group said, as the leader of the live broadcast e-commerce industry, the fast-moving old iron stickiness and high conversion rate make fast-handed live e-commerce become the current One of the best live broadcast e-commerce platforms on the market. In cooperation with Kuaishou, JD.com will be able to obtain strong assistance in new scenarios of user access and live broadcast of e-commerce, and the two sides will form complementary advantages and a strong alliance.
Of course, the biggest beneficiary of this collaboration between Kuaishou and JD.com is still users. On the one hand, the presence of JD.com ’s self-operated products can provide fast-handed users with higher quality and richer branded products; in addition, users who purchase goods in the fast-hand will also enjoy the distribution and after-sales service of JD.com.
It is understood that the two parties also plan to strengthen the co-construction of brand marketing capabilities through this strategic cooperation. Kuaishou is responsible for anchor live broadcast and short video marketing promotion, while JD Retail provides joint marketing and contract fulfillment capabilities to enhance the core competitiveness of both brands. The two parties will also build precision marketing capabilities based on the accumulation of JD.com ’s retail shopping behavior data and quick-handed short video live broadcast e-commerce behavior data. This series of operations will undoubtedly make the integration of “human and cargo yards” closer.
Fast-handed e-commerce is expanding its borders from good goods at the source to branded goods
Fast-handed e-commerce is expanding its borders from good goods at the source to branded goods
Since this year, fast-handed e-commerce has developed rapidly, and the focus “Super Brand Day” event. The Super Brand Day event attracted Li Ning, Metersbonwe, Adidas, Perfect Diary, Procter & Gamble and other brands to join. The first 7 games had a turnover of 620 million, and the total number of orders exceeded 5.44 million orders. Among them, the most popular super single product orders reached more than 3.45 million orders, attracting more than 60 million old iron enthusiastic onlookers, and the total number of viewers in a single game exceeded 10 million.
It ’s worth noting that Kuaishou “Super Brand Day” also created a single live broadcast to increase the brand ’s popularity3