The picture shows Fan Yun speaking at a group meeting in Shanghai. Zhang Chi Photography

The picture shows Fan Yun speaking at a group meeting in Shanghai. Zhang Chi Photography Fan Yun, deputy to the National People ’s Congress, vice chairman of the Shanghai Federation of Industry and Commerce, and chairman of the Shanghai Trademark and Brand Association, has been following the Internet ’s development trends for many years. As early as 2015, he proposed to amend the antitrust law and called for the governance of Internet monopolies. Behavior, resolutely stop unfair competition, and regulate Internet e-commerce platforms according to law. During the two sessions this year, Fan Yun once again called for increased law enforcement inspections at the Shanghai delegation group meeting to severely punish the e-commerce platform’s requirement for merchants to “choose one of two” to create a good business environment and protect more small and medium businesses And the legitimate rights and interests of consumers.

In an interview with a reporter from China Intellectual Property News, Fan Yun said that in the past two years, the phenomenon of “station team” on the Internet platform has been serious, and “station team” means the merchants stationed on the platform “Two choices one” or “multiple choices one” must be carried out. At this time, after the platform asks the merchant to cooperate with it, it can no longer cooperate with other platforms, otherwise it will suspend cooperation with the merchant. She learned that many large-scale central enterprises have encountered the phenomenon of “choose one of two” on the e-commerce platform. These enterprises have previously opened stores on multiple e-commerce platforms, but some platforms require these central enterprises to want to use this platform. To carry out business on the Internet, we must give up cooperation with other platforms. At the beginning, these central enterprises were still very confident and refused to compromise. But later, in desperation, there were renegotiations and some compromises. “This is still the case for central enterprises, not to mention those small and medium-sized enterprises with weak strength. In the face of the e-commerce platform requiring merchants to” choose one of two “, they dare to be angry.” Yun Yun said.

Fan Yun said that with the development of e-commerce business, e-commerce has become closely related to people ’s lives. Take the agricultural products and fresh products sold on the platform as examples. These are the rice bags and vegetable baskets on the common people’s dining table, which are just needed products for basic people’s livelihood. In addition, the fresh food e-commerce industry is also directly related to the digital upgrade of China’s agricultural industry chain. If the e-commerce platform forces merchants to “choose one of two”, this will hinder the unsmooth production and marketing docking and indirectly aggravate the problem of “sales of agricultural products”. . Internet giants’ use of their market dominance to suppress SMEs is not conducive to creating a good business environment for Internet platforms, especially the behavior of individual fresh e-commerce retail platforms, whose purpose is to serve their own development, but damage The normal competition order of the online retail platform has suppressed the competitors, infringed upon the rights and interests of consumers, and sacrificed the interests of businesses and consumers.Seriously disrupted the normal market order.

In Fan Yun ’s opinion, platform resources are now important channel resources and scarce resources. In cooperation with the platform, merchants are often in a weak position and their channels suffer Limit, business interests will be damaged. They dare not offend any strong platform of the other party, let alone sue the platform, while other platforms that are excluded, because of various factors, are inconvenient to request the administrative or judicial authorities to intervene in the investigation. After restricting free competition, of course, consumers have to rely on consumers to pay for this platform monopoly.

“Actually, according to the relevant provisions of China’s e-commerce law and the anti-unfair competition law, the act of e-commerce platforms forcing merchants to ‘choose one of two’ has become illegal.” Fan Yun stated that taking the Electronic Commerce Law as an example, Article 35 of the Law stipulates that operators of e-commerce platforms may not use service agreements, transaction rules, and technologies to deal with the transactions and transaction prices of operators on the platform And unreasonably restrict or impose unreasonable conditions on transactions with other operators, or charge unreasonable fees to operators on the platform. In addition, Article 82 stipulates that if an e-commerce platform operator violates the above Article 35, the market supervision and management department shall order it to make corrections within a time limit, and a fine of 50,000 yuan to 500,000 yuan may be imposed; if the circumstances are serious, A fine of more than 500,000 yuan and less than 2 million yuan shall be imposed. “But even a fine of 2 million yuan is not enough to deter the relevant violations of the e-commerce platform.” She said.

Fan Yun said that protecting SMEs is to protect people ’s livelihood. To promote the healthy and healthy development of the Internet economy, the government must support the Internet economy and strengthen supervision. Let more small and medium-sized businessmen enjoy a good business environment under the rule of law on the supply chain platform.

To this end, she suggested that the relevant state departments strengthen law enforcement inspections, speed up the process of amending antitrust laws, strengthen Internet antitrust, resolutely stop unfair competition, and regulate Internet telephony 商 平台。 Business platform. In addition, in response to the monopoly trend of some Internet e-commerce platforms, the government should guide investment to promote the organization of state-owned enterprises or other market players, especially to unite commercial brand enterprises to jointly build Internet e-commerce platforms, promote fair and healthy competition, and promote The upgrading of traditional businesses has enabled older brands to play a better role. (Jiang Xu)