Add another member of Xiaomi “Avengers”?
This afternoon, there were rumors on Weibo that the former Meizu CMO (Chief Marketing Officer) Yang Zhe would join Xiaomi as the CMO of Xiaomi China, and already had related Weibo topics. As of press time, the topic has read more than 1.9 million and discussed more than 1,000 articles.
In response to this rumor, Xiaomi was asked to verify. As of press time, no official response has been obtained yet. At present, Xiaomi’s official Weibo has not rumors.
Image source: Sina Weibo
Yang Zhe is a senior practitioner in the smartphone industry. He previously worked in Samsung, Huawei, TCL, Meizu and other companies, mainly responsible for marketing. He led the “Jazz Life (Huawei Mate 7)” in Huawei. (Huawei P7) “”Similar to the Year (Huawei P8)” and other brand publicity.
After leaving Huawei, Yang Zhe joined TCL and Meizu successively. He served as the chief operating officer of TCL Communications and the president of China, Meizu senior vice president, CMO, CSO (chief strategy officer) and other positions. Yang ZheIn TCL and Meizu launched the “Like Life” and “Only the Only” brands Philosophy, but did not succeed in the Chinese mobile phone market.
The query found that Xiaomi or Xiaomi China has not established a CMO position, but since this year, there have been many former friends and business executives joining Xiaomi: January, Former Lenovo Group Vice President and Head of Mobile Phone BusinessChang Cheng joined Xiaomi as vice president of Xiaomi Group; May,The former Storm TV CEO Liu Yaoping became the general manager of Xiaomi TV Department.
From the perspective of past experience, Yang Zhe is good at marketing high-end smartphone products, and the mid-to-high-end market is the important direction of Xiaomi brand mobile phones this year. If Yang Zhe joins Xiaomi, it is true that it may help Xiaomi brand phones to continue to exert their strength in the mid-to-high-end market.