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Unexpectedly, the happy twist that has been relying on the development of drama and movies, the recent highlights have actually been placed in the field of online short plays and artist agency.

Last week, the online short drama “Dear, I didn’t expect it” produced by the Happy Twist team ended successfully on Youku, followed by the “Brother, Offended” created by the Happy Twist team seamlessly. The two short plays have fully utilized the happy twist comedy genes and successfully entered the online short play market.

In addition, in the next period of time, Happy Twist has sent a number of newcomers to participate in Tencent video “serious quacks” and “Happy Base Camp” new projects “Stand up, friends” and other programs, and strive for a new generation of comedy successors The momentum is surfacing.

From the drama and film industry to the field of short plays and artiste brokerage, is the change of happy twist a change in the weather vane in the context of the times, or is it ambitious to further expand the film and television layout? Will this new business expand smoothly into another world in new fields?

Online short play talents,Sword walking slanted by short video circle

The two online short dramas created by Happy Twist are presented in the form of light comedy in terms of form. From the perspective of subject matter, they are still in the field of Happy Twist. Using this more short-lived rhythm and highly imaginative creativity, to explore the attitudes of contemporary young people in life, with the experience accumulated over the years of happy twist, the content quality is still unsatisfactory.

Dear, I didn’t expect it, about 10 minutes per episode. The main discussion is the difference between men and women in love. Using the AB side perspective of the two episodes as a group to reveal the different “love brains” of young men and women; “Brothers, offended” for about 8 minutes per episode, mainly talking about the daily collision between the office worker’s brother and the high school student’s brother due to the “generation gap”, and a brain-open family life is staged.

Both dramas were launched on Youku, which is directly related to the layout of Youku in this field in the past two years. Since 2020, Youku has issued a short drama short comprehensive recruitment order, and subsequently published a white paper on short drama cooperation, and the “small theater” channel has been launched on the homepage. , Flow sharing, open investment and other cooperation models, adding support for high-quality short plays.

However, the biggest audience of Happy Twist’s short drama is not from Youku platform. More audiences are first exposed to this drama on short video platforms such as Douyin and Kuaishou.

According to relevant data, “Dear, did not expect it” is limited by the popularity of the order of magnitude, and the top search ranking on Youku is only ranked in TOP14, and it is only barely ranked ninth in the episode list.

In contrast, on the Douyin platform, the topic playback volume reached as high as 1.37 billion, the number of official shaking fans soared to 508,000, the highest number of likes of a single video reached 1.281 million, and the episode content was multiple clips on Douyin. Make a second creation.

Obviously, compared to Youku’s long-standing tradition, Happy Twist’s short play plan is actually more in line with the audience’s taste of the short video platform, and it also coincides with the positioning of the short video platform. But in any case, Happy Twist’s short drama test water to fight for its next business