On the Internet platform, youth is over once it wakes up.

Editor’s note: This article is from the WeChat official account “New Rank” (ID: newrankcn), author BroCat.

On the Internet platform, sometimes youth is over once it wakes up.

Tencent Weibo, which has been used by 300 million people, recently announced its cyber death: On September 28, this 10-year-old platform will be officially suspended.

The news rushed to the hot search on Sina Weibo of “enemy camp”, and some ancient gangsters checked on their Tencent Weibo and found that the server was on the verge of collapse, and search functions were no longer available.

There is an inexplicable “HOT” on the “Weibo Member” in the lower right corner

Its name “Weibo” is now unbreakably attributed to another mountain.

Only Internet surfers with a lot of experience will remember that the “Twitter-like” battlefields competed in 2010 and the four major portals of Sina, Netease, Sohu, and Tencent each set up the “Weibo” hilltop military scene, and short Within four years, Sina Weibo’s C-bit debut, and the brutal struggle of hundreds of scholars existed in name only.

Liu Xingliang, a self-media person with 1.39 million fans, has long been at the top of Tencent’s Weibo divisional list. He has witnessed that Tencent’s Weibo daily activity has doubled the record of Sina, and its final data is zero. Quietly destroyed.

The following is Liu Xingliang’s dictation.

Early Tencent Weibo and Sina Weibo

I was invited to Tencent Weibo around 2010.

At that time, many Chinese Internet companies were imitating Twitter to do it. Fanfou, Weiwei, etc. By August 2009, Sina WeiboBo was born, and Sohu and Netease have followed suit.

Tencent is the latest one of the four major portals to do it. User invitation registration was only opened in May 2010.

Sina Weibo has already invited me during the closed beta.

At that time, I thought Weibo was a revolutionary thing. In the past, we were used to long talks. Once the expression was limited to 140 words, it would force everyone to use long talks and make them more comfortable for ordinary people.

Among the early Weibo products of the four major portals, I am most optimistic about Sina.

Weibo is a product with strong media attributes, and its social attributes are not necessarily that strong. It is very difficult to add people to Weibo even if you face-to-face.

But as an open content platform, everyone still values ​​media attributes more. In terms of media attributes, I think the victory in the blog era in the online world has fully proved that Sina is the well-deserved boss. And at that time, the Sina blog had gathered many such social celebrities and opinion leaders, which could naturally achieve diversion. So I predicted that Sina Weibo might win.

On the other hand, I still have great expectations for Tencent Weibo.

At the time, I thought it and Sina should have two paths: Sina took the celebrity route, and Tencent took the grassroots route. Because Tencent has the QQ product, ordinary people are very active, and space and talk are very popular with everyone. Sina Weibo is a product dominated by celebrities. Will Tencent Weibo become a grassroots carnival community? And it’s not bad for money, right?

So, like many people, I use two boats, and I post on Tencent Weibo and Sina Weibo.

When it comes to my professional topic, there is no difference. The same information must be posted on both sides. In addition to differentiated content operations in terms of commercial competitiveness, such as products and activities, only one of them will be posted.

Generally speaking, the styles of Sina and Tencent’s Weibo are different.

At first glance, Tencent is a grassroots community. Its various functions are named differently from Sina. For example, fans are called “listeners”, content is called “broadcasting”, and attention is called “listening”.

In the early days, Sina Weibo was mainly textual, which looked quite satisfactory; while Tencent’s users were grass-roots, young, and had a bit of “earth” temperament, many pictures and symbols, everyone likes branching and segmentation, which is especially interesting to watch .

At its peak: Taking back the annual celebrity award, chatting and laughing with Liu Xiang

For two years, Tencent Weibo has been operating very strongly based on its social empire.

I was impressed by the fact that they planned a lot of topics, QQ was dynamically synced to Weibo, and there were pop-ups in the QQ group to remind everyone to participate.

Tencent Weibo DangEliminated by WeChat. Including Sina Weibo, many people gave up midway, some people picked it up later, and some people really gave up completely.

As a result, after 2014, only Sina Weibo survived, and it was officially renamed “Weibo” in March.

In July of that year, Tencent announced the integration of Tencent Weibo and Portal, and internally revealed that Tencent’s Weibo business unit was dissolved.

Source: Shenran Finance

I should have given up Tencent Weibo relatively late. It may have been 15 years before I ceased active operation because I still have some feelings for this platform, but I obviously feel that this community is not active. After 2016, all my content is automatically synchronized.

When I saw the news about the suspension of the service, I specifically boarded to read it. Afterwards, many of the things I posted were zero likes and zero comments.

I remember before, my most time, it should be reading tens of millions, and there are hundreds of thousands of likes and reposts.

Who would have thought that if a person with a million followers would have zero likes and zero comments, then the user would have no one, right?

The most recent one was sent in the summer of 2018. I sent a few letters “test”, and I can send it after testing. This is my last update on Tencent Weibo.

Looking at its suspension today, I don’t think it has any special symbolic significance. It is just a dead product of Tencent. It is not the first Weibo product made by Tencent, nor is it the last. The first is called “Taotao”, which was launched in August 2007. It is an experimental product and may have survived for less than a year. The last one is called “video number”. In my mind, the video number is a Weibo that must have pictures or videos.

For giants like Tencent and Ali, sometimes, the products they make are defensive in nature, and other people do not do it themselves. Whether it was blogs back then or Weibo later, this is the situation.

Why did Tencent Weibo lose to Sina Weibo on Weibo?

At first, we thought that Weibo should be walking on two legs. One leg is called the media attribute and the other is called the social attribute.

But Sina Weibo has successfully eliminated its social attributes and left its media attributes for so many years. This product has become a media platform in China.