This year’s young people began to “fortune” at station B.
Editor’s note: This article is from the WeChat public account “New Game” (ID: newgametheory) , author: He Zhiwu, editor: Liu Zi.
“You have all the answers you want.”
“Spoiler life, unlock destiny.”
“Interpret your past life pains and current life issues, look for your soul talent and inner child.”
“Classic Tarot | Oracle suggestion can ask about career/relationship/health/academic/fortune/interpersonal relationship”
The quietly emerging new profession, Tarot Master, is changing the situation of “dominated” by micro-business in the circle of friends. Tempting copywriting can often arouse the curiosity of potential customers, but the price of hundreds of times may make people retreat.
The interactive video of tarot card divination on station B has a volume of tens of thousands of views, which has brought millions of traffic to the tarot fortune-tellers on the station. The video titled “Assessing a Lifelong Marriage, May Lovers Get Married in the End” Emotional Calculation Video from Tarot received 3.593 million broadcasts and 343,000 coins at station B.
What kind of business is the rising Tarot card?
1 Virtuality, youthfulness,Anxiety in modern society Partial business supported by emotions
“One time, my roommate asked me to count a problem. She didn’t believe the result after the calculation, but because the same problem cannot be counted twice in one day, I re-calculated it the next day. For a moment.”
At the age of 23, Dongdong has studied Tarot for two years. She always felt that there was indeed a mysterious connection between the tarot card and the estimator. This “connection” occasionally releases an explicit signal to the outside world.
“Guess what the result? Of the three cards drawn, the two important cards are exactly the same.”
It can be seen that more and more young people are beginning to believe in Tarot cards, which has nothing to do with the increasing social pressure and anxiety and confusion of entering a new stage of life.
“I will calculate if there is a relationship problem. In fact, I just want to find a psychological sustenance. After all, no one knows what will happen in the future.” The 27-year-old Xiaoman told Xingaming that she was dubious about the tarot cards. , But every time there is a relationship problem, I will still spend money to find a Tarot Master.
Like Xiaoman, a young man who regards Tarot cards as a “psychological sustenance” and supports a business.
2 Low investment, high return,Circle of friends” Set up a stall”, electronic “divination”
Tarot cards are such a low-investment, high-return business, which can be listed as the first item of young people’s “get rich”.
Easy to get started and learn, and easy to open and return. Getting started mainly depends on self-study and apprenticeship.
Buy a book, a crystal ball, and a set of tarot cards. You can start learning Tarot divination for a few hundred yuan. The 22-year-old Xiaochai had his first Tarot-related book in elementary school. At first I was attracted by the exquisite cards of the Tarot. Later, Xiao Chai brought the “equipment” to the school and counted it for his classmates.Achievement, peach blossom luck. “Maybe it’s a psychological effect, and some are quite accurate.” However, Xiao Chai’s career as a tarot teacher stopped abruptly during a lunch break-the teacher in the afternoon nursery class confiscated his book.
Seeing the hot Tarot business in the circle of friends nowadays, Xiao Chai is still a little bit reluctant: “To be an exaggeration, an individual can become a Tarot Master. Could anyone have studied Tarot cards from an early age and can use every Is the meaning of “reversed”?”
Emma, who is also self-taught, has a higher investment. “I think tarot cards are an art.” As a designer, Emma has a lot of views on “beauty” and “art”. Emma pays attention to the artistic value of tarot cards and likes to collect different tarot cards.
And Dongdong, who was serious about learning art from a teacher, paid a tuition of about 2000 and became an apprentice of the Tarot Master he frequented. Master will give her detailed instructions from preparation work, card selection to card solution methods. “Master said that the most important thing for card interpretation is the accumulation of real cases. In addition to the meaning of the cards on paper, what is the interpretation of the various cards combined with different questioner situations, you should slowly feel it in practice.”
Experience and intuition are the qualities that a Tarot master must possess. Dongdong and Master pay more attention to experience, while Emma, who is self-taught, thinks intuition is more important. “Sometimes you may not interpret according to the official card meaning. When a card falls out, intuition is faster than thinking, it is best to follow intuition. At the same time, the cards drawn need to be combined and interpreted, so there are still some Related knowledge plus feeling.”
Tarot Master is just one of Emma’s side jobs. Emma, 25 this year, in addition to her own design work, also opened a tarot calculation service on WeChat, and usually performs with the band.
After studying for a few months, Emma announced her identity as a tarot master in an official circle of friends and began to take orders. “At first it was dozens, because there were too many people, and then there were hundreds of them. At the peak stage, there were about 10 people a day, but there were also several months without making a cent.” Daily income of thousands of yuan, to professional tarot teachers. It is not difficult to say.
The more conventional tarot division charges 90-150 per visit. Dongdong introduced that to measure the development of something and whether it should be like thisFor simpler problems, the price is 80-90 yuan per time, while more complicated problems, such as facing multiple choices to find the best option, analyzing the psychology and emotions of two people in a relationship, are more expensive. However, different tarot divisions will set prices according to their own standards, and the prices will fluctuate greatly.
The cost of offline stores is too high, and the low-cost Tarot business is mainly aimed at the online picture.
On the one hand, Tarot masters with real-brand divination “invigorate” private domain traffic and “set up a stall” on WeChat. On the other hand, electronic fortune-telling on the Internet, including web page jump links and station B accounts, is more of a diversion.
B station UP is the main “Rabbit of Constellation”, with 252,000 fans and more than 17.62 million video views. In the homepage introduction, he indicated “Don’t charge me” and at the same time attached the Weibo account, Taobao store name and fan QQ group. Taobao stores mainly sell transfer charms, lucky charms, etc., and the number of fans has reached 53,364.
The 210,000-fan UP host “Nuan Nuan Alice Sister” clearly stated in the introduction that “no business cooperation; no teaching”, but also put the “appointment Alice to test WeChat official account”, in the official account The only one of the pushes marked the estimated price, 380, 480, and 1480.
In general, the commercialization process of Tarot cards is slow and the concentration is low. The horoscope, which belongs to the Western occultism, has entered a higher stage of development in China. Big IPs such as “Uncle Fellow” and “Uncle Alex” have been incubated, but the famous Tarot Master and IP have not yet appeared in Tarot cards. But apart from the overlapping peripheral parts, the commercial prospects of Tarot cards are undoubtedly broader than the horoscope.