Lei Junfa said that Xiaomi’s international business is progressing rapidly, and it has entered more than 90 countries and regions, and currently ranks first in 7 countries.
Lei Junfa said that Xiaomi’s international business is progressing rapidly, and it has entered more than 90 countries and regions, and currently ranks first in 7 countries.
Following the announcement of Xiaomi’s strategic goals not long ago, Lei Jun, Chairman of Xiaomi Group recently announced the latest development of Xiaomi’s international business. Lei Junfa said that Xiaomi’s international business is progressing rapidly, and it has entered more than 90 countries and regions, and currently ranks first in 7 countries.
Previously, according to Lei Jun, Xiaomi will adhere to three development principles, namely, to smash China, firmly globalization and localization of globalization. In the next few years, Xiaomi will be the first in the European market. On October 18, Lei Jun also stated in an interview with CCTV that Xiaomi’s investment in research and development this year will exceed 10 billion.
According to Xiaomi’s second quarter financial report, Xiaomi’s current domestic and overseas revenues are basically the same. The European market is growing rapidly, with market share among the top three. Following the release of the overseas version of the Mi 10 series in the first half of this year, which was sought after by European consumers, at the end of last month, Xiaomi released three new “Mi 10T series” models overseas: Mi 10T, Mi 10T Pro, and Mi 10T Lite.
Among them, Xiaomi 10T and Xiaomi 10T Pro are the main models, with starting prices of 499 Euros and 599 Euros, which are approximately RMB 3,900 and RMB 4,600.
At the 2020 Xiaomi Core Supplier Conference, Lu Weibing, President of Xiaomi Group China, said that the proportion of 5G mobile phones in the entire industry this year has steadily increased, and it is expected that the proportion of 5G mobile phones will reach 65% by the end of the year.
Editor-in-chief’s comment: The cost-effective flagship device and 5G are Xiaomi’s killers in expanding overseas markets. It is expected that the 10T series will continue to help Xiaomi seize the European market. Lei Jun had previously stated that he would achieve Europe’s first place. Although it is still in a period of growth in the European market, if it is clear that it wants to achieve the first place in Europe, Xiaomi will now think about two issues:
First, Xiaomi, also a Chinese company, may also encounter political pressure from Huawei after it grows in Europe. Does Xiaomi have any solutions and how to solve it……
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