JD also announced the “Double Ten Billion Plan” consisting of tens of billions of subsidies and tens of billions of consumer vouchers. In addition to providing commodity subsidies to users, it will also provide local government consumer vouchers and various coupons.
Jingdong extends the duration of the Double Eleven event
On the evening of October 19th, Han Rui, vice president of Jingdong Group and head of the platform business center of Jingdong Retail Group, announced the time of Jingdong Double Eleven. It will start on October 21 and last until November 11 for a period of 22 day.
In addition, JD also announced the “Double Ten Billion Plan” consisting of tens of billions of subsidies and tens of billions of consumer vouchers. In addition to providing commodity subsidies to users, it will also provide local government consumer vouchers and various coupons.
JD.com also revealed that Jingdong live broadcast will be fully upgraded during Double Eleven. In addition to the “2020 Jingdong Live Super Night” star live show that night, there will also be over 300 stars and 500 president live broadcasts. For these live broadcasts, JD will open up resources such as traffic, operation, and promotion to support them.
Editor-in-chief’s comment: Judging from the actions of various e-commerce platforms, Double Eleven will come earlier this year and the battle line will be longer. This year, JD.com called out the slogan of “Double 11 at home on JD.com”, and it is clear that it will replace Taobao as the protagonist of Double 11 Whether this goal can be achieved depends more on the performance of third-party businesses. During the 618 period this year, the growth rate of JD’s third-party business transactions was 2.2 times that of last year…
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