Being scolded is not important.

Editor’s note: This article is from the WeChat official account “Xianren JUMP” (ID: xrtiaotiao), author Half Buddha fairy.

1

When I was in elementary school, a plain noodle manufacturer had a marketing campaign and sent a character card in the package. In order to prevent you from seeing which one it is, I will tell you that it was a character card from “Jin Ping Mei” .

As long as you gather together Ximenqing and his harem, you can exchange for a Wu Song waiting pillow at the business office. There will be a hunky man who sleeps at night to bless you and you will never be afraid of ghosts blowing lights, even if ghosts are not blowing lights.

During that time, the crunch of crispy noodles every day during the work daysqueak, but someone buys crispy noodles If they want noodles, someone must buy crisp noodles and only want cards.

Of course I am not the same. I need a card again, and I often enthusiastically eat noodles for others, so I am fat for a reason.

If there is a difference in demand, there will be a transaction. Sometimes a rare card can sell for more than ten packs of crisp noodles.

Then I was witty and found that dealers in different districts of the city have different sources of supply. Some characters are rare cards in this district, and they are easy to get out in another district.

I found a business opportunity, decisively take Money to the elementary school next door to buy the character card, and then bring it back Schools buy low and sell high.

For this activity, I may be the first batch of “black products” and “scalpers” that exploited loopholes for profit.

I’ve been a badass since I was a kid.

But it didn’t take long for dealers in different districts to flee the goods, so the price difference disappeared, and all character cards became ordinaryThrough the card, rare cards are also rotten.

So all the rare cards I hoarded turned into waste paper. Because the rare cards were not rare, I went bankrupt and went to the west.

This is the first major setback in my life. It deeply made me feel my naivety in front of business.

Although the dry noodle maker made me lose a fortune, I have gained a lot of social experience.

Even if I lost money, but suffered pain, I think I am fine.

2

Looking back now, I especially miss the marketing activities of that era.

Because compared with the current Internet companies that are directly playing rogues, those who sell crisp noodles are relatively honest.

The character card is included. Even if you are not interested in the card, at least you can still eat crispy noodles. You can eat it dry, cook it, or give it to others.

And the difficulty of collecting all the cards is not strictly speaking. There is no character card for a certain character and it is not printed at all, and no one can get the reward.

Except for buying and reselling like me, which was cleaned up and deserved it, normal consumers and manufacturers have a win-win situation in this activity.

Speaking of this, I suddenly remembered that there is a company that engages in Digimon sticker exchange, but there are a few stickers that are particularly difficult to deal with. I simply made them by myself, and then went to the dealer to redeem a lot of gifts. I really grew up Do not learn well.

Although I am not a good person, many Internet companies do not do activities at all. From the very beginning, the planning is to vain the time and traffic of the users, and stingy.

These activities will engage in various gimmicks, such as distributing cash, receiving prizes, and sending Ferraris, but they cannot be obtained mechanically.

They even disdain to lie to you, play word games with you directly, and then the final interpretation right belongs to the platform.

As for you being angry after being banned, it doesn’t really matter. You don’t have the time and energy to Find him They wrangled.

Some time ago, Mr. Niu asked me to cry. He said that he had downloaded an app, and he had launched an activity on it to play mahjong games. He also encouraged users to recharge to play, claiming to be a 100% victory. CG.

Teacher Niu tried it, and found that every one of them really wins, and the pictures given are particularly sultry, so he charged a few hundred yuan, but when he wanted to withdraw, he found that there was no withdrawal interface on this APP. .

He asked the customer service of the platform. The customer service said that we are a formal platform, and you can recharge it. Withdrawal becomes gambling. This is illegal and we do not encourage gambling.

NiuTeacher said Then what are the benefits of your activity to users? The customer service said it gave you a good look Figure, and you have the joy of victory.

Money has a price, joy is priceless, I wish you a happy Chinese New Year, and I wish you an early year, have you eaten?

So angry teacher Niu uninstalled the application directly.

I said you don’t need the money you charged in? Teacher Niu said you should keep your voice down. As long as they don’t know that I uninstalled, then I played them.

From this point of view, it is only natural that he was defrauded of money, and the money is in his hands as a crime. It is better to die early.

3

In addition to playing word games, many companies will deliberately complicate the rules of activities.

A company had done a marketing activity before, and the planning did a great job.

Users need to share to earn rewards, and only after saving to a certain level can they be withdrawn.

But in the later stage, every time users share this activity, the averageI can only get a few cents, and the rewards I get are not enough to buy traffic.

You might even suspect that this activity is not organized by this company, but by the operator. The purpose of the activity is to deceive your traffic.

There are still many companies who like to play with users in the withdrawal process. After you meet the conditions of the activity, submit an application and you will be directly stuck in the review stage.

Ms. Niu has encountered such a thing.

One time, he was able to withdraw cash with great difficulty. As a result, the platform has been reviewing. He asked the customer service how to review it for so long, and the customer service said that he should check the situation and let Mr. Niu wait for another month.

He urged the customer service later, but the customer service simply ignored him.

Mr. Niu sent a bunch of question marks to say you are?

The opposite replied that I couldn’t find him anymore, which is strange.

Ms. Niu said that you are not a customer service? The other side said that I am not. I am his cat. I can’t find anyone else. Meow.

It’s just that it’s okay not to give money. Some companies will use the bait of cash withdrawal to do some interesting business. Not only does it cost no money, but it can also make money.

For example, it is a basic operation to ask you to enter various personal identification information before withdrawing cash. A few cents require you to upload photos of the front and back of your ID card.

What’s more important is that you give everything you can, and the last thing you give is not cash, but coupons.

Are you angry? But it’s useless, because the final interpretation right is not yours.

4

Of course, those activities that play you clearly are basically done by small companies. Although big companies will play you, they will not be so direct.

Large companies, even if they play you, they talk aboutBe subtle.

They don’t know how to do it for you, but they can ambush in the rules and take advantage of the weakness of human nature to make you want to stop.

For example, design some so-called opponents and use your competitive spirit. In the end, you don’t care about money, you just want to win or lose.

In order to win, you can find someone to help at no cost and send the sharing link to your ex-girlfriend and ex-boyfriend.

There is no difference between the two, that’s because you haven’t played Boost.

As long as you start, you will want to play to the end, because you feel unwilling.

Every time I get the reward just a little bit, I almost win it. If I give up now, isn’t the previous effort wasted?

Life has suffered so much, and I will never retreat from the game.

In the end, you will find that not only did you not get the benefits, you were also used for sex.

Finally, what about the cash out, you get a little money, but a lot of time cost and favor cost are wasted.

Using the weakness of human nature for planning is the norm in the industry. The smartest and most understanding brains of this era are hired to the company with high salaries to study the weakness of human nature.

Although this is true of business, such a vision is not long-term.

The platform seems to take advantage of users in the short-term, and spend less money to do more things, but in the long run, users will be played by you once, and they won’t believe you a second time.

You can lie to me, but please pay attention to the frequency.

It was my fault that I didn’t come the first time, and the second time I came back, life really made me feel at a loss.

5

Mr. Niu was routinely used for the nth time this yearLater, he asked me tearfully. He said that the handsome boy Banfo teacher, why do Internet companies have so many routines and are not afraid of users being angry?

This question asked me for a moment, because I don’t understand why the company is afraid of users being angry?

Planning not only doesn’t need to please you, it doesn’t even need to treat you as a person.

From the perspective of event planning, the user is not a person, but just a piece of data, it is his kpi.

If you are a planner of a company, you now want to design a marketing campaign, as long as you exaggerate in the promotion, you can deceive more users to participate, will you deceive.

Let’s analyze the pros and cons.

First, it is the reputation of the company that deceives others, but the KPI is personal.

From the perspective of interest, planning only needs to complete the KPI, without considering any impact of this activity on the company.

Because the task will be completed next month, but the impact on the company may not be seen until next year.

He won’t be in this company next year. Maybe he will switch jobs with a successful resume or be poached or be transported to the society as an outstanding talent in half a year.

Any positive and negative influences, what does it have to do with him?

It’s yourself who gets the benefit, the company is hurt, and the consumer is deceived.

Is this a good thing a human being?

6

Second, what is the core of all bells and whistles? In fact, there is no money.

Even if we consider ethical factors, event planners do not want to deceive people for personal gain.

The question is here. If the boss only gives you a budget of 30,000 yuan, but asks you to do a million-level communication activity, you point out that the budget is not enough, and then you start to talk about success, and Zhuge Liang never asks Liu Bei, why don’t we have enough arrows, what do you do.

For example, the boss is going to make a speech and give you two dollars, let you give me a hot search.

Then look at these two dollars, yesDon’t you just have to buy a bottle of C’estbon, and then fall on the boss’s head when he is speaking?

Even the boss refuses to give you a penny and asks for popularity, what do you do?

If you want me, just Weibo to open a group of popular idols, indicating that idols are trash and fans are not worthy of using our home Products, do not come to buy, and then the next day, the whole network is hot search.

After gaining popularity, the celebrity endorsement was officially announced on the third day, and the whole network was upset.

On the fourth day, I said I didn’t have any money.

On the fifth day, I said that I was actually very rich, and it was really an endorsement.

On the sixth day, he said that he really had no money.

On the seventh day, I can make a fortune by selling the waste paper of the lawyer’s letter.

The entire history of Chinese business has not been able to bypass my case.

Of course, not everyone is as elegant and easy-going as I am. Most people can only brag in activities, and can only be inappropriate when designing rules.

Sometimes planning to be a man is simply because the big ears of life are not in place.

7

Third, the purpose of the activity from the beginning is not to make users happy, but to convert, to occupy user time, and to ROI.

The flow of the activity is too simple, you can finish it all at once, how do they occupy user time?

You don’t share on social platforms, how do they get new ones? How to complete KPI?

We all know that fast is not a good thing.

If an activity hurts the interests of some people, it must be because there are other people benefiting from it.

Everyone’s ass and way of thinking are different, and of course they look at things from different angles.

You can say that these activities are not well run.

But good and bad are inherently relative.

Here are some criteria for judging:

One, how much participation cost will be required

For users, the best activities are activities that do not require additional costs, and are things that are free.

If I can meet the activity conditions in normal daily use, and I don’t need to spend too much time and energy to study the activity rules, then how much money I can get in the end is purely profitable.

Second, how high is the rate of return

The process of some activities is very complicated, but in the end it can only withdraw two dates, and participation in such activities is a waste of time and energy.

Three, the rules are not clear

All activities that involve ambiguity in core interests are suspected of playing tricks on the rules. Rather than fighting against these platforms, simply not participating is the easiest way.

How much to give, how to give it, and what conditions must be met. If these things are not clear, this activity will have no value for users.

Fourth, who is the organizer of the event, is it reliable?

Not all event organizers have the strength to fulfill their boast.

Don’t think that the organizer will not lie, the magic of this world is beyond your imagination.

Many organizers even rely on bragging to find sponsors, and Weibo has become lively some time ago.

This activity is meaningful only if the platform can afford to pay.

If it is a small platform that you have never heard of, then be careful, it may lie to you.

In the final analysis, there can be 10,000 different reasons for a bad activity.

As for being scolded, it doesn’t matter.

Small companies are not afraid of being scolded at all. If you scold the small company, the small company feels very happy that someone cares about me.

Being scolded is also an activity effect for small companies.

But it can be done well for the same reasons.

Sufficient money, the boss does not mess around, really understand the planning.

These seem simple, right?

But the simple things are the hardest in this world.

Because there is no room for rotation, there is no room for operation.

Facing the soul is the most difficult.

What’s more, the hearts of many companies are not so open.