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The picture shows the main performance data of Hermes in the third fiscal quarter

By region:

Thanks to the strong rebound in Mainland China, South Korea and Australia, Hermès surged more than 29% in the third quarter to 810 million euros in the Asia-Pacific market except Japan, and increased 3.6% to 1.994 billion euros in the first nine months;< /p>

Japan also rose 11.1% to 244 million euros, and fell 10.9% to 566 million euros in the first nine months;

The French market fell 22.8% to 168 million euros, and fell 32.6% to 420 million euros in the first nine months;

The rest of Europe decreased by 9.9% to 280 million euros, and decreased by 26.5% to 629 million euros in the first 9 months;

The United States fell 5.2% to 269 million euros, and fell 29.3% to 606 million euros in the first nine months.

Hermes CEO Axel Dumas said that although the epidemic is still not over, as most markets around the world gradually recover, consumer interest in platinum bags and other products is regaining, and brand performance is slowly picking up. Leather goods in the third quarter Business income has recorded an 8% increase.

The latest report of luxury handbag dealer Rebag also shows that as the most valuable brand of luxury handbags, Hermes platinum bags, which money can not necessarily buy, hold the most value in the second-hand resale market, and the average price remains at its value. About 80% of the total value, the average hedging rate of Chanel and Louis Vuitton is 63%, and Dior and Bottega Veneta will be between 2019 and 2020.The fastest growth rate was from 43% to 56% and 28% to 38%.

In the most promising Chinese market, not only platinum bags, but also Kelly, Herbag and other bags are also highly sought after. Many consumers guard the official website every day, and once a suitable scarce handbag appears, they will not hesitate to place an order. According to sources quoted by Fashion Business Express, the sales of Hermès Taikoo Hui flagship store in Guangzhou on the opening day of April 11 was as high as 19 million yuan, a record high for the first day of opening of new stores across the country, especially the introduction of Himalayan and diamond buckle crocodile. Ultra-limited handbags were quickly bought.

Another analysis pointed out that the selling of Apple Watch has also stimulated the growth of Hermès watch business to a certain extent. Since the outbreak of the epidemic, the brand’s watch business has performed the most stable. According to the latest data from Strategy Analytics based on industry reports and Apple’s financial reports, Apple Watch shipped 30.7 million units last year, far exceeding the Swiss watch industry’s 21.1 million units shipped during the same period. At 1 am on September 16, Beijing time, Hermès became the only luxury brand to appear at Apple’s annual autumn new product launch.

It is worth noting that Hermès mentioned the lipstick products launched earlier this year for the first time in the third fiscal quarter report. Although no specific data was given, the brand said that the lipstick series products have maintained a good sales performance after the launch. . However, the industry still has doubts about this. Affected by relevant policies, Hermès lipstick has not been able to land in the Chinese mainland market.