And Apple did not give the answer to the “leading” level that they should give in the 5G era on the release of the iPhone 12. It is the lack of this link that makes the release of the new machine unsurprising.
Editor’s note: This article is from the WeChat public account “Aotou Finance” (ID: theSankei), author Aotou Finance .
I thought it would be delayed until next year’s iPhone12. Thanks to the full resumption of work at the foundry, I finally met with the fans a month later than the original plan. Unsurprisingly, Apple still did not give it to everyone this time. Too many surprises.
This is the third consecutive year that they have operated their flagship phones as bucket machines. The brilliance of superiority on the faces of the fruit fans is also fading.
Let’s take a look at the selling points of Apple’s new phone:
We think the only two major selling points of the iPhone 12 series: the support of the entire series for 5G networks, and the return of the body frame to the classic iPhone 4 design.
Others are more conventional upgrades, including: larger screens, best image performance, more novel wireless charging methods, and reduced prices for high-end versions.
Is the 5G network worthwhile?
Let’s take a look at 5G network support first. The addition of this attribute is obviously aimed at the Chinese market, because the current domestic mobile phone operators are desperately promoting 5G, and now they are finally in the main label lineup. Joining Apple, the biggest new force, compared with domestic manufacturers who have been testing 5G models as early as the end of 2018, iPhone 12 supports 5G and does not bring surprises to domestic consumers, but the late selling points are better than no selling points. Better.
The only problem is that the selling point of 5G itself is not strong enough. First of all, the application scenarios of the current 5G network are very poor, and many new forms of applications are still in the experimental stage, so even if they have long been in front of the domestic 5G mobile phones are currently in a stage where there is nowhere to do their best. Faster internet speeds do not actually make consumers willing to pay, and consumers can’t find the urgency of upgrading 3G to 4G.
In the release of the iPhone 12, Apple did not give the “leading” level they should give in the 5G era.Other answers. It is the lack of this link that makes the release of the new machine unsurprising.
Will the bigger screen work?
The new iPhone 12 series are fully equipped with Super Retina XDR screens. The iPhone 12 Mini is 5.4 inches, the iPhone 12 and iPhone 12 Pro are 6.1 inches, and the iPhone 12 Pro Max is 6.7 inches.
Due to the improvement of the bangs and the frame, the screen-to-body ratio and maximum absolute size of the mobile phone have been further improved compared to the previous generation. 5.4 inches and 6.7 inches are the first sizes in the series. The target users of the two new sizes are very obvious, 5.4 Inch is aimed at old users who are still using or have used 4/5th generation iPhones in the Jobs era. The maximum size further expands their horizons. This is indeed a selling point for old users of the iPhone series, but compared to domestic 5G flagships. Mobile phones, this is not a feature.
The oppo flagship phone released in March this year has already started to use a 6.7-inch OLED screen. The screen size of the 5G version of the vivo phone is as high as 6.89 inches. It is still a full screen…at least in terms of screen size ratio, iPhone 12 is not dominant.
Can the body frame work?
The iPhone 12 series has returned to the classic iPhone 4 tough design of the Jobs era in the frame design, and abandoned the arc-style frame for many years. This is also a wake-up operation for old iPhone users. For fruit fans, Judging from the avant-garde design that Apple has always advertised, this is not an aesthetic breakthrough. For those Apple fans, sending a sentence of “Assassin Skills” may be regarded as a relatively mild criticism.
How about taking pictures?
For a long time, the performance of Apple’s new phone in terms of imaging is actually remarkable, especially in the optimization level, it has always been the top in the industry. The iPhone 12 series is mainly divided into dual-camera and triple-camera. The 12 Pro and iPhone 12 Pro Max are both three-camera designs, with three camera specifications of wide-angle, ultra-wide-angle, and telephoto, respectively. The three cameras are all 12 million pixels.
The iPhone 12 Pro has a 52mm focal length telephoto and 4x optical zoom; the iPhone 12 Pro Max has a 65mm focal length telephoto and 5x optical zoom. At the same time, the iPhone 12 Pro Max also has a larger sensor than the iPhone 12 Pro.
The two small-size models, iPhone 12 Mini and iPhone 12, are both a wide-angle + ultra-wide-angle dual-camera combination with dual 12 million pixels. In terms of shooting, the iPhone 12 series has good optimizations compared to the previous generation in Deep Fusion and night scene modes, and can also directly shoot Dolby Vision standard videos.
But will this be a reason for new users to buy a new iPhone? Let’s take a look at the configuration of friends:
The Xiaomi Mi 10 Pro, launched in February this year, uses a 100-megapixel rear quad camera, and the rear camera module is arranged vertically. The 108MP+12MP+20MP+ ultra-telephoto lens four-shot combination can achieve digital zoom from 0.6X ultra wide-angle to 50X. Support AI photography, HEIF, OIS, 120-frame slow-motion selfie, super night scene, etc.
Huawei’s flagship P40 Pro this year’s Leica quad camera, including a 50 million pixel super-sensing camera (wide angle, f/1.9 aperture, OIS optical image stabilization) + 40 million pixel movie camera (ultra wide angle, f/1.8 aperture) + 12 million pixel ultra-sensitive telephoto camera (f/3.4 aperture, OIS optical image stabilization) + 3D deep-sensing camera, let alone the second Huawei flagship Mate 40 Pro that just appeared, further upgrades in parameters, whatever you want The domestically produced flagships have worked hard in photography. As the biggest pain point for consumers to purchase the machine, Apple’s image upgrade this time, compared with various domestic flagships, can only be said to be no match.
Then let’s talk about the price. The current domestic iPhone 12 pricing ranges from iPhone 12 mini 64GB 5499 yuan to the highest with iPhone 12 Pro Max 512GB 11899 yuan. The highest price is compared with last year’s iPhone 11, the highest price of 12699. The yuan has also fallen by several hundred, and the pricing lacks the confidence of an Apple product that has always been self-confidence. For new users, it may be a good thing, but this pricing is compared with the 1,000 yuan-level 5G flagship mobile phone in the domestic market. , Still has a certain threshold and lacks sufficient competitiveness in opening up user boundaries.
As for the brand-new magnetic charging method, because there is no more technical threshold, competitors can imitate at any time, and this cannot be a reason for new consumers to decide to pay, but the higher “apple” value may be Will still be favored by old fruit fans.
From the above aspects, it is not difficult to see that Apple has changed its strategy when facing the current mobile phone competition environment in the domestic market. It no longer seeks to expand user boundaries, but pursues the conversion of existing users. How is the effect of multiple tier configurations and high price reduction methods to wake up old Apple mobile phone users? We can wait for the market data after the full listing of this series to come out before doing an analysis.