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The year 2020 will be bad for many idols. Fans who are in the big events are like Xiao Zhan, who are caught in the whirlpool of public opinion and can’t get out of it. Fans like Zhu Yilong who have also popularized the traditional folklore knowledge of “three generations to return to the clan” to the public; there are also a few who are in the small things, before Some Qu Chuxiao was exposed to special habit of mind control, and later there was the “Puzzle idol group collapsed house”-Ren Hao and Xia Zhiguang in the R1SE combination, successively apologized publicly for the exposure of their romance.
▲ R1SE member Ren Hao posted an apology for the exposure of his romance
This kind of effort of everyone lining up to occupy public resources is like taking turns occupying the restrooms in popular scenic spots.
It’s just that they are also human desires. All fans can accept idols to eat and fart, but they can’t tolerate them falling in love and getting married. Of course, the fan base is big and there are everyone. Girlfriend fans are absolutely unacceptable to love, love, marriage, and childbirth. They would rather have an unmarried brother and an orphan. The mother-in-law fan may be better and can accept the love and marriage of great children, but the person who loves and marries will be very picky about the mother-in-law mentality. Career fans are better, but idols are most unlikely to self-destroy their images due to marriage disputes or give up their jobs for love.
The exception is CP fans. Their demand is to get married and tears in their eyes. If it weren’t for a real couple like Sun Li and Deng Chao, but the pure working relationship of Bo Jun and Xiao Xiao, he couldn’t play this game at all.
▲ The theme song of Wang Yibo and Xiao Zhan in the TV series “Chen Qing Ling”, “Unruly”
This is not the fault of the fans, nor the fault of idols, or even the fault of capital. In this era we live in, the most basic survival needs no longer become the core issue. For society to develop, it must rely on the upgrading of consumption and the improvement of consumption capacity to stimulate demand. Demand catalyzes products, and the abundance of products amplifies demand. Even inferior products can find corresponding consumer groups.
Why are the influential directors, actors without acting skills, singers without the ability to sing and dance, and idols with only scandalous works, why stand on top of the flow, use the best resources, and earn the most appearance fees? Be the protagonist in this kind of play? It can only be said: The fan resources behind them have achieved their top gold attracting ability.
So, the star-making machines are running at high speed one by one, movies, TV, variety shows, Internet majors, live broadcasts… More and more idols are put on the shelves through the production line, so fast that it is impossible to clearly identify them. The face; more and more consumers are entering the circle, from the early and affluent elementary school students to the aunt who loves Jin Dong, they are willing to give their time and wallet.
Are these fans stupid? No, everyone has gained the illusion of freedom through consumption-in this era, there are so many choices, so much freedom, so many ways to obtain happiness; what’s more amazing is that as long as you spend money, you can buy Here it is!
People who are obsessed with grabbing a claw machine are not to get a specific doll; people who are obsessed with buying blind boxes are not to get a certain figure. To develop an idol is not to make him a people’s artist. In terms of idol consumption, the process of consumption is more pleasant than the result of opening the box. By the way, even the aunt who is obsessed with fake Jin Dong gets free compensation and emotional needs from the interaction process.
Idol is not an actor, a singer, or a cargo expert, or even a “corner”. They are the dolls in the claw machine, even if they are wearing different clothes, they are given different personalities, and they have different talent points; they are just dolls, and their only task is to output happiness: aesthetic happiness, sensory happiness , Even the fantasieshappy.
Of course, the illusion of freedom of consumption is not enough, the illusion of power is also very important.
Convenient network services and pervasive media have brought great satisfaction to consumer needs-aesthetics, gossip, obsession, YY, and more importantly, it brings the decentralization of the right to speak: the humble star chasers back then became The power of the rice circle that can affect the flow of capital today.
In the era when Mei Lanfang was popular in China, arrogance was a luxury activity that only a few powerful figures could afford; in the era when the Internet had never risen, a big company like Shaw could get a traffic All the stars have worked hard to return to zero; even in the early days of the Super Girl and Fast Boys draft, fans would still be aggrieved by the so-called black box operation behind it. But now, the rise of R1SEs Yang Chaoyue, although there is capital investment and platform traffic exposure, but the power of the fan economy cannot be ignored.
A recent typical example is Guo Jingming’s S card incident. Compared with hall-level directors such as Chen Kaige and Er Dongsheng, or senior actors like Zhao Wei who have at least masterpieces, why can Guo Jingming get the right to issue S cards at will? Quite simply, from his novels to his “Little Times” series, there are a large number of fans who can afford to pay.
▲ Guo Jingming issued the S card to the traffic idol in “The Actor Please Be In Place”, causing controversy
All power must be realized, and the power of fans is no exception. The process of realization is also the process of obtaining happiness. Tore the agent for the treatment of idol, torn the crew for the special position of idol, torn the capital for the resources of idol, to buy a certain product crazy for the endorsement of idol, and resolutely not to buy for the lost endorsement of idol A certain product, in the end, in order to maintain the image of idol, the potential boyfriend-girlfriend or ex-boyfriend or ex-girlfriend of idol was torn apart-just like the girl who exposed his love experience with Ren Hao was swarmed by Ren Hao fans and criticized others as ugly and unworthy . There is no deep hatred, everything is just the rules of the game.
2019, Japanese puppetLike the group “Arashi” member Kazuya Ninomiya announced their marriage news, fans rushed to question the couple’s mismatch, completely ignoring Mr. Ninomiya’s 20-year debut, at the age of 36, he should have left the single biological common sense. . While Sakurai Sho, another member of “Arashi”, was photographed by the magazine as suspected of being a hidden marriage when traveling intimately with women, but he has not responded to this so far.
▲ In November 2019, Kazuya Ninomiya, a member of the Japanese idol group “Arashi”, announced their marriage to his girlfriend Ayako Ito
Fans become partners, patrons, and maintainers of Idol’s personal IP, from which they obtain emotional satisfaction, consumer happiness, illusion of power, and even the imagination of growing together. If idol wants to maintain the loyalty of fans, it must transfer certain rights, including personal rights and even privacy. One party gives unreserved and bottom-line love and support, while the other party must maintain the integrity and tameness of the personality.
Fan Bingbing, Zhang Ziyi, Lu Han, and most recently Zhu Yilong in the entertainment industry’s fan-off event were basically due to the star’s choice in life and the fan expectations: Did Fan Bingbing shake hands with Heizi? Zhang Ziyi has changed from a movie cafe to a variety show cafe? Lu Han was actually in love and Guan Xiaotong was chosen? Zhu Yilong, did you deceive the fans about major events in your life…
The so-called defensive back-stepping is the most extreme way to protect the rights and interests of Fanyuan315 consumers. There is no love that does not ask for anything in return, only the price that cannot be agreed.
As long as the rules of the game remain unchanged, then, choosing to become an idol is to use huge freedom in exchange for huge fame and fortune. The so-called right to fall in love, right to marry, right to childbirth, and even various privacy rights, all boil down to the right to free choice in life. But, who is not so in this world? Social animals give up the freedom of time to accept 996, and even sacrifice their health in exchange for financial freedom. This is also one of the rules of the game.
Those girls who are not allowed to help idols while restricting the freedom of idols are mostly ordinary students, company employees, and civil servants., The money they spent on idols was not brought by the wind. Recalling the early days of the new crown epidemic, the girls in the rice circle once demonstrated strong organizational and coordination skills in raising materials and donating money to help Wuhan. They have thrown away an established public welfare organization in terms of transparency and efficiency of activities. more than. This powerful execution power is the pioneer of positive energy in the “peace time”, and in the state of battle, it is the ability to expose information like Sherlock Holmes, and the destructive power of “I can make you and destroy you”.
Tianyuan happened to make idols. He didn’t want to give up his career prospects and commercial value, but he didn’t want to enter Truman’s world. He didn’t want to use his personal life to sell personality. If he wanted to fall in love, marry and give birth like ordinary people, there are only three ways to go. :
First, transform from idol to take the strength route and make career fans become the basics. Yi Yang Qianxi has almost successfully landed ashore, Lu Han is in the process of repeated defeats, I wish him good luck.
Secondly, rely on a strong public relations team and personal control to maintain privacy, and only listen to the scandals and not see the real hammer. This is the choice of most idols, but in the information age, it is easy to roll over.
Third, change the loose relationship between traditional stars and fans, and operate fans like a management company. At present, no one should succeed, but there is one negative example, Xiao Zhan and his out of control fan base.
I remember that Xiao Zhan mentioned in an interview that his mother asked him when he fell in love and wanted to arrange a blind date for him. His answer is: Mom, I am falling in love now is equal to unemployment.
He clearly recognized the fighting power of fans. It’s a pity that his problem is not that the fans don’t love it, but that he loves it too much.