E-newsletter=Wireless cut amaranth?
Editor’s note: This article is from WeChat public account “Entertainment Unicorn” (ID: yuledujiaoshou), the author 翟笑千.
“The traditional way of communication in fashion magazines has begun to be cold in today’s communication environment. Whether it is a quarterly or a monthly magazine, it has become obsolete. The digital communication field in the Internet environment is in the ascendant, either you adapt to it or you will be like The dinosaurs are extinct.” Jefferson Hack, founder and editor-in-chief of the British fashion magazine “Dazed & Confused”, became a slang.
Reviewing the wave of fashion magazines in recent years, facing the impact of the Internet and new media, “Rui Li Fashion Pioneer”, “Yue Ji SELF”, “World City iLOOK”, “Yi Zhou Femina”, “New Sight”, ” The glory days of fashion magazines such as Bazaar Art have come to an end.
With the gradual decline of paper media, it’s no longer a novelty to wave the farewell to the market in the fashion magazine. Stopping, transforming or integrating with new Internet media is an option that cannot be avoided. Under this irreversible trend of the times, the Fashion Magazine e-newsletter ushered in a highlight moment.
Whether it is the first edition of the “Bazaar” electronic magazine, Zhu Yilong and Bai Yu’s “Love Letter to the Town Soul Girl”, broke the Bazaar system and set a sales record for the electronic magazine; Huachen Yu boarded the “Fashion COSMO” “Electronics 2019 opening cover, fans to collapse system; or Li Xian’s first electronic magazine “L’OFFICIEL” sales exceeded 330,000, sales nearly 2 million, becoming the highest sales volume of fashion magazine cover electronic magazine… It used to be a self-help electronic magazine for fashion magazines. Now it has become a new tool for nuggets. It is not only closely tied to the fan economy, but also provides a more dimensional commercial market for traffic artists.
“Break the waist” to stop publication, “Bet” electronic magazine,Fashion magazine Nuggets deformation
Fashion magazine “bend” as an electronic magazine, was a compromise that had to be done.
It is always indispensable for the traditional paper media market to focus on fashion, beauty, lifestyle, tourism and pan-culture, or to provide quality life information, or to lead and cultivate audiences to pursue high-quality lifestyle magazines. Class reading. And since the birth of fashion magazines, especially after internationally renowned magazines entered the Chinese market, the field and entertainment circles, celebrity artists