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WeChat has released an intelligent hardware.

Yes, that is the WeChat that 1.1 billion people are using.

Zhi Zhijun, vice president of WeChat Group, stood on the stage of WeChat Open Class, reviewed the hardware development path of WeChat, and officially launched a double-sided screen intelligent hardware – WeChat Frog Pro.

Not just a face device, this is a merchant version of WeChat

The face has become the password for payment.

In some cities in China, you may have seen a face brushing device in front of the cashier at a retail convenience store. A larger screen that is large enough to hold an image of your face. This screen replaces the “scan code gun” that scans the code, and your face replaces the barcode.

This is the case with the original version of the frog. You don’t have to take out your phone and put your face in front of the WeChat frog.

But the frequency of use of such devices is not high. A face-lifting device in a crowded convenience store may only be used more than a dozen times a day. In this case, WeChat launched a WeChat frog Pro that is more than just a face-lifting device.

You can pay without a mobile phone. You can become a member of the store by brushing your face. Users can also see the latest offers and new products on the WeChat Frog Pro screen.

When you swim in the swimming pool and want to buy a water, there is no mobile phone.You find that there is no way to pay; when you buy and buy a happy home, you find that the small ticket in the bag is discounted by 20 minus 5 on the day of promotion, and you bought 19; when you go to the restaurant where you frequent At the time, you found that you did not bring the hotel’s membership card, 88% discount and points are away from you.

The scene of WeChat Frog Pro exists for these “small sorrows”. It can make these messages disappear because the information is not timely, and the regrets of not bringing the membership card or mobile phone disappear completely because you brought your face. .

In WeChat Frog Pro, brushing your face is not just the beginning of payment, it is also the beginning of the login membership system. By brushing your face, you enter the membership system in WeChat, how many points you have, and how much you can use for cashback, at a glance. Which products can enjoy member discounts, and now the store is doing a full reduction offer, clearly.

From the hardware system, the WeChat frog Pro system is WeChat.

Each user goes to the new smart hardware WeChat frog, you can enter your WeChat by brushing your face. Just like WeChat car version is to implant WeChat into the car, WeChat frog Pro is to put WeChat into a commercial hardware. At present, the user’s card package and applet have been completed by WeChat frog Pro. After brushing your face, the data of members and applets can be synchronized on the WeChat frog Pro smart device.

And from the hardware itself, WeChat frogPro’s double-sided screen design has the shadow of mobile phone manufacturers pursuing new stories. In addition to the water drop screen, bangs screen, and curved screen, the double-sided screen of WeChat Frog Pro is more like a marketing tool for the clerk.

The previous WeChat frog brushing device was a single-sided screen design, and the clerk could not see or see the front screen. WeChat will make the new WeChat Frog Pro into a double-sided screen, which allows the clerk to better communicate with the user through the device. Recommend new products, registered members, share offers, etc. Through the configuration of the double-sided screen “from the back to the front”, the prepared materials will be presented to the user.

For merchants, WeChat Frog Pro is a new window for communicating with users, which can more effectively complete business promotion to users.

As a device that can be used to pay and log in by brushing face, the face is not important in WeChat frog Pro. However, Zhai Zhijun also said at the WeChat Open Class: “We don’t think that brushing your face is all that is in the future.”

In the scenes of swimming pools that are inconvenient to carry around with mobile phones, brush face payment does have unique value, but in some fast-food restaurants that pursue efficiency, brushing the face may slow down the normal rhythm.

In first- and second-tier cities, people’s acceptance of brush-face payment is different from that of third- and fourth-tier cities. Online, there are still many customers who choose to pay in a more “traditional” way of scanning code. Brushing this payment method also needs to cultivate the market, waiting for users to develop habits. Therefore, WeChat Frog Pro is not only the entrance to the face payment, but also the “traditional” scan code payment entry. This is a combination of the traditional scan code box and the WeChat frog Pro.

WeChat Frog Pro can be a self-service cash register, or it can be connected to a small program to become a merchant’s inventory manager, or it may become a cashier’s marketing tool… it has more possibilities. But from the current point of view, WeChat frog ProThe greater value is to allow users to get more favorable discounts and faster experiences; so that businesses can reach users more efficiently.

WeChat frog Pro The consumer-oriented side presents the rights of members, the new product offers, and the side of the business is to let the business understand the user’s consumption data label.

In the promotional video of WeChat frog, the clerk can use the user’s usage habits displayed on the back screen of the double-sided screen. For example, when you buy milk tea in a tea shop, you can get more information about Boba, ice, and a quarter of sugar before being told. It will make the clerk know you better.

The two sides of WeChat Frog Pro, on the one hand, are the propaganda tools that allow the cashier to improve efficiency by allowing users to log in to members and complete the payment.

It is a merchant version of WeChat, which has become a tool for communication between merchants and users through the functions of brushing face, membership, dual-screen interaction, and scanning code payment, making information transmission more efficient.

appears on different nodes of the consumer link, WeChat payment not only wants to make a payment tool

However, WeChat Frog Pro is not the first smart device on WeChat.

In most people’s eyes, WeChat’s first hardware is a smart photo frame. It was the first place in the WeChat Hardware Innovation Competition Beijing Station a few years ago. It was born to reduce the communication between children and parents.threshold.

The vice president of WeChat business group Qi Zhijun believes that the thin paper (receipt code) associated with the payment may be the earliest smart device of WeChat.

A piece of paper that connects offline business and WeChat wallet, connecting online and offline services.

From the photo frame, the receipt code, to the newly released WeChat frog Pro, WeChat’s hardware is still connected, it opens the connection between the device and people, devices and devices.

Guo Runzeng, deputy general manager of WeChat Payments Industry, mentioned the Internet of Everything when it comes to WeChat. In his view, China’s already mature supply chain market and AI capabilities allow smart hardware to gradually complement people’s services, and even replace human services, which also contains more opportunities.

We are thinking about what the entire consumer experience is in different industry scenarios? This is a chain. It doesn’t mean that only paying for this link, as well as pre-payment actions, such as shop selection, login membership, and coupons, there are many nodes, which are placed on different nodes through smart hardware. Provide better service to everyone.

In the anticipation of WeChat, WeChat frog Pro will appear in each node of these chains in the future. WeChat payment not only appears in the payment link, but also provides different services before and after the sale, allowing merchants and users to pass WeChat frog. Pro has more communication.

As a smart hardware device, WeChat frog Pro also needs to have corresponding application capabilities to have greater value. The current WeChat frog Pro has opened interactive posters, applets, and WeChat cards.package. The card package can open the membership ability, activate the member, accumulate the member points, thereby enhancing the stickiness of the members, and the interactive poster can also make the communication more efficient through intelligent configuration and timely update.

The applet has more room for imagination.

One is that marketing gadgets can be a tool for to B. Developers can create better clerk management, clerk-inspired gadgets for cashiers and marketers, and use these B-side applets to serve cashiers.

The second is that the merchant has a small program. The applet can be configured on the WeChat Frog Pro. The user can open the applet by swiping the face and see new products, membership activities and other content. The applet can also be a more efficient tool to help offline transactions.

Three are more potential usage scenarios. For example, if a clerk does not understand English and there are often foreign guests in the store, the WeChat frog Pro can even help the clerk to complete functions such as voice recognition and translation to provide users with more comprehensive services. This type of usage scenario has more possibilities, and as long as there is a need, it is a new opportunity for developers.

In other words, WeChat Frog Pro is one of the offline touch points of small programs. The ability of the small program to carry the application, in turn, is the merchant version of “WeChat Frog Pro.”