In the early stage, Jingdong Shaodong’s family cultivated potential users through “Pear”, and finally hoped to bring more transactions
For financial business, JD.com started campus socializing.
According to a person familiar with the matter, Jingdong Digital Technology Holdings Co., Ltd. (JD.com, former Jingdong Finance) secretly tested a college student social product “Pear” on the Android side. Another insider of Jingdong Finance told that the product was incubated by the Jingdong Shaodong family business line and was approved around November last year.
Jingdong Shaodongjia is a community brand that serves campus users, providing them with consumer privileges and growth privileges. For example, Jingdong Shaodong has set up a Jingdong campus area to offer students a special discount of 30% off. In November 2018, “Jingdong Digital Technology Global Explorer Conference 2018”, Jingdong Financial CEO Chen Shengqiang announced that Jingdong Finance was officially upgraded to Jingdong Digital, which included Jingdong Shaodongjia, Jingdong Finance, Jingdong City, Jingdong Agriculture and Animal Husbandry. Jingdong Molybdenum.
To verify Jingdong’s financial aspects, no response has been received as of press time.
The slogan of “Pear 喔喔” is “to know interesting new students.” After opening the app, you will see that there are four main tab pages: from left to right, Dating – Co-Bid Index / Interest Tag / Interest Expansion, Square – Post Dynamics / Events, Message Bar and Mine. On the dating page, click on any of the user’s avatars to see the other person’s constellation, age, school and other personal information. The official will also give a co-production index. Once you click on the user’s avatar again, you can follow or initiate a chat directly.
It’s worth noting that if you want to use interest expansion or initiate a chat, you must be a certified user.
Pear Tree App Interface
Jingdong Finance Why test social products, perhaps from the certification process.
The student certification of “Pear” is completed by Jingdong Finance, and even the student certification information of Jingdong Mall will be synchronized, and the users who have completed the certification will be completed.You can also open a small white credit service and use the white growth score. Xiaobai’s growth score is similar to WeChat payment points and Sesame credit scores, but it is mainly for campus scenes and student groups.
It can be seen that Jingdong Finance launched “Pear”, which is likely to be a diversion of small white credit services. Secondly, after the WeChat payment and Sesame credits, Jingdong Finance also wants to cut into more service scenarios through the Xiaobai credit service, but it is still testing the students.
In addition to the Privacy Policy, there is also a Student Certification and Xiaobai Credit Service Agreement
In the early days, Jingdong Shaodong’s family cultivated potential users through “Pear”, and ultimately hoped to bring more transactions. Sesame credits have been relatively mature, and have penetrated into hundreds of scenes, such as high-frequency scenes such as shared bicycles and charging treasures. This year, WeChat Payments is also increasing its investment in the credit system to increase the number of WeChat payments.
However, whether a campus social product can open the situation for Xiaobai Credit Services is still full of unknowns.
A lot of social products have sprung up this year, but most of them are smashed. The first thing that “Pear Pear” wants is the content review. A notice has been sent in the station a few days ago to tell Li You that the dynamics sent by him have to be manually reviewed, and they can’t see their own dynamics during the audit. Secondly, Jingdong Shaodong has no rich experience in social products, and the current experience of the products is not very smooth. In addition, in terms of users pulling new, “Pears” will have to work hard. According to the person familiar with the above, the product may be pushed on campus.