This article comes from the public number Sanwen Entertainment (ID: hi3wyu), author Wind & Mikoto, Ai Faner Authorized release.

What are the best-selling IPs in the world? Top50’s IP derivatives revenues reached $756.3 billion.

The creation and realization of IP has always been a concern in the entertainment industry, and every company is exploring a business model that maximizes the value of IP.

So, how much revenue can a popular IP bring?

The “Pokémon”, born in 1996, has a total revenue of about $95 billion.

The 50th-ranked “Naruto” revenue also reached $10.1 billion.

In other words, the threshold for entry into the top 50 IP revenues worldwide exceeds $10 billion.

Among them, the top 11 IP revenues exceeded $30 billion. The sales revenue of derivatives of “Pokémon” reached US$64.1 billion (approximately RMB 49.6 billion). What do they have in common? What is the reason for getting high income? What other places can Chinese companies learn from? Below, Sanwen Entertainment analyzed the global Top50 IP.

The world’s most profitable 50 IP

We found that the top 50 most profitable IPs in the world, the original content form, mostly video games, novel comics, cartoons…

The world's most profitable 50 IP: The first place earned $95 billion, the entry threshold is over 10 billion

The world's most profitable 50 IP: The first place earned $95 billion, and the entry threshold exceeded 10 billion

The world's most profitable 50 IP: The first place earned $95 billion, and the entry threshold is over 10 billion

From the table, we can see that the world’s most profitable IP is Pokémon, with a total revenue of $95 billion (unless otherwise stated, the following amounts are in US dollars). Followed by Hello Kitty, the total revenue reached 80 billion. Ranked 3rd is the Winnie the Pooh, with a total income of 75 billion.

The top ten IP of total revenue exceeds 30 billion. Among them, Japan and the United States have five IP points, and the Japanese IP is Pokémon, HelloKitty, Bread Superman, JUMP, Mario. The US IP is Winnie the Pooh, Mickey Mouse and his friends, Star Wars, Disney Princess, Marvel Movie Universe.

The world's most profitable 50 IP: The first place earned $95 billion, and the entry threshold is over 10 billion

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Interestingly, the top ten Japanese IP total revenue reached 311 billion, while the US IP total revenue was 289 billion, and Japan’s head IP is even better. However, it is worth mentioning that in the top ten, if Lucas Pictures (the parent company is Disney), then there are 5 IPs that are owned by Walt Disney, which means that the US head IP is all in Disney. In the hands.

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