Lu Weibing, the general manager of Red Rice, and Zhao Ming, the president of Glory, are engaged in a war of gunpowder. This war is crucial to the two major regiments, but the outcome of the war is not determined by the two.
Editor’s note: This article is from WeChat public account “CV Intelligence” (ID: CVAI2019) , author: Yangjian Kai, Zhang Xue editor: Zhang Lijuan .
On the afternoon of September 3, in a coffee shop in Xiaomi Park, the vice president of Xiaomi Group, the general manager of Redmi Redmi brand Lu Weibing, and the general manager of Xiaomi TV Department Li Xiaoshuang participated in the red rice TV media communication meeting.
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Lu Weibing and Li Xiaoshuang sat down, they were wearing a pair of blue jeans and a pair of glasses. CV intellectual reporter sitting opposite Lu Weibing, Lu Weibing just sat down, smiled, first sight gave an easy-going, humble impression. Li Xiaoshuang is not very vocal, slightly restrained.
But in the next 40 minutes of talks, Lu Weibing uttered the blade and turned his voice to glory or Huawei from time to time to show his “super power” side. Li Xiaoshuang’s opening was more restrictive. After Lu Weibing left, he played with ease and explained the “efficiency model” of Xiaomi.
Whether in the red rice conference or in the small-scale media communication meeting, Lu Weibing said that he would be called “friends”, sometimes more direct, and clarified glory and Huawei. However, at the glory 20s conference held in Wuhan, which is home to Xiaomi’s hometown and the country’s most talented university, Zhao Ming’s photo effect of glory 20s is comparable to that of Apple, Samsung, OPPO, and vivo. Red rice than.
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Although the photo effect is not compared with millet and red rice, the price is inevitably compared with millet and red rice. Li Hyundai’s handMachine, “6 + 128” configuration price 1899, “8 + 128” configuration price 2199, from the price point of view, the price of glory has been lower than the Redmi K20.
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This is a side of the battle between Xiaomi and Huawei Corps. In the fields of mobile phones, TV, IoT, etc., the two most powerful hardware vendors in China have been fighting in the near field.
Lv Weibing of Xiaomi, and Zhao Ming of Huawei, are engaged in a war of gunpowder.
TV, or the future of TV?
On August 10th, Glory released the glory wisdom screen equipped with Hongmeng OS in Dongguan. The 55-inch price is 3799 yuan. On August 29th, Red Rice released a 70-inch TV with a price of 3,799 yuan. It can be paid 500 yuan in advance to book 100 yuan. “It is equivalent to 3,399 yuan.”
Behind the Internet TV battle, it is the unlimited potential of the traditional TV industry.
Xiami TV’s 11-key remote control, MIUI operating system and content integration, make Xiaomi TV stand out in a traditional TV. In six years, Xiaomi took the throne of TV sales and attacked the city in the Indian market, attracting the attention of a strong enemy – glory.
Glory is the concept of “wisdom screen” and the slogan is “not TV, the future of TV”. Zhao Ming said in an interview that Smart Screen is now relatively simple, but the hardware such as self-developed chips has been supported. The next step is the development of software system adaptation.
Do you want a “wisdom screen” or a “television”?
At the red rice TV communication meeting on September 3, a reporter asked Lu Weibing: Will the future (television) really become a screen? Can we see this future now?
According to the observation of CV intelligence, this problem may make him feel at a loss. After bowing and pondering for a while, Lu Weibing responded, how the function of the future TV changes, he can’t make a positive answer, but one thing is certain: 20 years later, TV is also called TV, and the smart screen is marketing and packaging. .
After today’s glory new product launch conference, CV intellectuals asked Zhao Wei for the pre-judgment of Lu Weibing on TV. Zhao Ming said that after the release of glory wisdom screen,There are a bunch of smart screens on the market. The image processing, communication and multi-screen fusion capabilities supported by many self-developed chips are the future development direction of TV. As for the evolution of TV, it doesn’t take 20 years, one or two years to know whether it is a “smart screen” or a TV.
Of course, the specific issue that people pay more attention to is no more than TV commercials and boot time.
In Xiaomi TV’s advertising problem, Li Xiaoshuang first responded. He believes that “the glory of selling advertising can not be sold”, simply consider advertising as a selling point, but in fact, TV advertising is a business model.
In foreign countries, Hulu, Netflix and other streaming media merchants receive membership fees, but also broadcast advertisements, “many users are willing to watch.” Similarly, Xiaomi’s advertising “selection” is strict, advertising has quality, will not affect the user experience. .
Lu Weibing took Li Xiaoshuang’s microphone and pointed it out: Huawei (Glory Smart Screen) is not turned on, but turned off. Huawei is stealing concepts and deceiving consumers. At the same time, Lu Weibing sent two questions:
1, Huawei’s boot is 24 seconds, 24 seconds I am looking at a LOGO or see a boot ad? This is a problem;
2. Advertising is an indispensable existence in our world. Huawei is demonizing the word advertising, assuming that advertising is sinful, advertising is demonized, why should Huawei advertise?
The switch is actually a technical problem. The TV is in the state of unplugging the power and not unplugging the power, and the state of the screen is not the same. The average user does not have the habit of unplugging the TV power every day, and the corresponding time is known.
And for advertising problems, Zhao Ming’s view is that TV manufacturers have no other means, and the price is so powerful that they have to find a business model such as advertising, but advertising is actually harmful to the consumer experience.
In the view of Lu Weibing, “Friends” is stealing the concept, “use the cheaper to sell cheaper to fight millet.” Xiaomi’s TV products are not cheap, and BOM costs are comparable to those of other manufacturers.
The efficiency model implemented by Xiaomi determines its “selling cheap”, that is, because Xiaomi’s operating cost rate is less than 10%, which determines that Xiaomi will not lose money by selling 110 yuan, but competitors may To sell to 130, 140 pieces to return to this.
In addition to the traditional family scene, Lu Weibing believes that the 70-inch large-screen TV will enter many corporate conference venues. Mobile phones, TVs and laptops, Red Rice first layouts IoT in important sub-areas. The systems of these three commonly used devices are seamlessly connected, and it is very convenient to put them in the conference room.
Lu Weibing’s pride in Xiaomi’s IoT ecology and tactics is beyond words.
Lu Weibing said that glory is in the “pixel-level copy” of Xiaomi, Xiaomi’s IoT strategy is now the IoT strategy proposed by Huawei, “Huawei should have no innovation in business model.” Moreover, in terms of the actual results of the IoT strategy, Lu Weibing believes that there is a big gap between the Xiaomi Home and the Huawei specialty store to buy eco-chain products.
Lu Weibing is so aggressive and open-minded, showing the consistent style of Xiaomi. The glory of Zhao Ming, the return to “Friends” is another style.
Zhao Ming’s strength lies in Huawei’s consistent strengths: technical strength. In some industry insiders, self-developed chips make glory smart screens better than Xiaomi TV in terms of picture quality, sound and switching speed. Zhao Ming said that hard hardware provides redundancy for further development of software systems. space.
For CV intellectuals, Li Xiaoshuang’s “The chip brought by Xiaomi’s TV products is different from the glory smart screen chip.” Li Xiaoshuang said, “I can’t answer this question because I haven’t analyzed it from a chip perspective. “As for the glory of the smart screen of the Hongsheng chip, in fact, has already supplied TCL, Hisense, “no special.”
However, it is important to note that the glory smart screen and the millet TV are different in chip configuration, from CPU, GPU to WiFi chip.
In addition, Li Xiaoshuang pointed out that nearly 90% of Xiaomi’s TV products are supplied by Shanghai’s chip maker Jingchen. The company originally supplied chips for the Xiaomi box, and at the end of 2016, a more mature TV chip solution was produced. This gradually replaced the original TV chip supplier Morningstar.
Who can call?
The big screen meets, the small screen does not let.
As early as the beginning of this year, in order to cope with the glory of the step by step, Xiaomi Company independently split the Redmi red rice brand and handed it to Lu Weibing.
At each press conference of Red Rice, Lu Weibing said that it would be called “extremely cost-effective”. The performance indicators of Hua OV’s products must be pulled out to compare one by one. Even Xiaomi has become the red rice. allies”.
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Red rice has achieved a good record under the leadership of Lu Weibing. In the past Suning 818 shopping festival mobile phone single product sales list, red rice Note7 in selfThe battalion is the first in all channels and online channels. Xiaomi’s semi-annual report shows that the Redmi Note 7 Xiaojinang series has sold 20 million units in 7 months worldwide.
Red rice has a good record and glory is not to be followed.
At the Glory 20s new product launch conference this evening, Zhao Ming said that the glory 9X has just been listed for less than one month, and the sales volume has exceeded 3 million units. According to the red rice sold for 20 million units in 7 months, glory and red The price of the same segment of the meter is basically the same as the standard model.
20s just released, Lu Weibing said on Weibo: S is not an upgraded version? How did it become a drop-off version?
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For configuration problems, Zhao Ming talked about , the consumer experience is the most important, glory pays attention to the effect instead of focusing on the parameters, the more the leading flagship machine, the less the parameters go. Zhao Ming listed the camera configuration of Samsung Note 10 and the Huawei P30 pro example, saying that it is a confident technology choice.
In terms of technology selection, the eye-catching screen and the comprehensive screen are the highlights of the glory of the conference. Zhao Ming said that the charm eye screen is only owned by Huawei, glory and Samsung, and many people will follow in the future. At the same time, Zhao Ming also fell Play 3 twice on the spot, saying that Glory was never afraid to drop the phone at the press conference.
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In addition to glory for 20s, Glory also released the glory Play 3, which is less than a thousand dollars, and the MagicBook Pro, a notebook product. For the glory of Play 3, Zhao Ming said, “The scary technology has the scary price first”, and the glory Play3 has created three firsts in the price of the thousand yuan machine: the first one in the thousand yuan to support the hardware straight out 4800 Wanchao wide-angle AI three-shot , the first 6.39-inch glamorous full-screen screen in the thousand yuan, the first Kirin 710F in the thousand yuan with the full scene acceleration engine technology.
For the choice of Play 3, Zhao Ming said that Play 3 has to take the 9X road, which is high in configuration but low in price. In fact, the glory in pricing has with great pressure and test, but the 9X path proves feasible. Sex.
From TV, low-end mobile phones, mid-range mobile phones to laptops, the product line of glory and red rice is almost one-to-one, and the price range is extremely narrow. However, the strategy of glory is obviously not tied to the “extremely cost-effective”.
On CV’s intellectual knowledge to Zhao Ming’s “How to treat the red rice at the press conference frequently,” Zhao Ming said that the most talked about is the stage center and the industry benchmark. “We still do our own. thing”.
For the question of why glory chose to develop the cloth conference at the home of Xiaomi, Wuhan, Zhao Ming said that it was for recruiting people in Wuhan, not to grab the home of Xiaomi. Recruiting people is a political task. He will go to Huazhong University of Science and Technology to make a speech tomorrow.
Conclusion
The positive confrontation between red rice and glory is a silhouette of the domestic mobile phone industry.
In the cruel world of market dividends and stock competition, Lu Weibing and Zhao Ming personally went into battle, and they came out with each other and explained each other’s product ideas. Lu Weibing’s style inherited the Lei Jun, the front of the black knife cut each other, and Zhao Ming is a hundred thousand turn back, the cloud is light and light.
However, regardless of the typhoon of the two, it is not their own, but the rear support of the two major regiments behind them.
Red rice needs to be “extremely cost-effective”, and it is inseparable from the “efficiency model” of the entire millet company; glory to be the innovation of the smart screen, can not be separated from the support of the Huawei Corps Neihaisi self-developed chips.
From the two-day battle between Lu Weibing and Zhao Ming, it seems that glory is getting a good start for Huawei. Zhao Ming revealed to CV that the wisdom screen of glory ranked first in the two major e-commerce platforms.
The two armies are against each other and morale is heavy. The ancients had clouds, and then they fell, and they died. At this point in time, it is no longer important to argue about the sequence of business models and the level of configuration. In the end, who can win, let consumers make choices in the trend of time.
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