“The first domestic artificial meat patties” is on sale, will you buy it?
Editor’s note: This article is from the WeChat public account “Daily Economic News” ( ID: nbdnews), edited by Zhao Yun and Du Hengfeng.
In May of this year, American artificial meat company Beyond Meat listed on NASDAQ in the United States, which surged 163% on the first day, creating the best performance of the first day of the US company IPO since the 21st century, and driving the A-share market. The man-made meat concept stocks skyrocketed in mid-May. Since then, a number of A-share listed companies such as Shuangta Food and Hakoco have indicated that they will enter the field of “artificial meat”, most of which use plant protein meat technology.
Among them, Shuangta Foods has experienced a surge in prices from May 6 to June 12, and the stock price has risen more than 150% in just over a month. In September, the company also announced before the Mid-Autumn Festival that it plans to introduce pea protein meat moon cake.
A few days ago, the listed company Jinzi Ham (002515.SZ), which launched the “domestic first artificial meat patties”, also “taste” the sweetness. One meal is three daily limit plates. As of yesterday (October 15), the stock price was 6.80 yuan / share, the total market value was 6.653 billion yuan, an increase of about 1.66 billion yuan in three trading days.
It is worth mentioning that just after yesterday’s close, Jin Zi Ham received a letter of concern from the Shenzhen Stock Exchange. Due to its influence, the stock price opened higher today (16th) and closed down 5.29% as of the morning. what on earth is it?
“The first domestic artificial meat patties” is on sale, will you buy it?
On October 10th, Jinzi Ham said on the interactive platform that the company’s plant meat products have been prepared for a long time, the product standards have been completed, the production license has been reviewed, and production has begun. The product is produced by Golden Ham and technical cooperation with DuPont. On October 11, the product was launched online for pre-sale.
Intercepted from the Shenzhen Stock Exchange
On October 14, the Golden Ham issued an announcement revealing the above.
On the morning of October 16, every small series (micro-signal: nbdnews) was seen in the gold ham Tmall flagship store, the price of artificial meat patties was 118 yuan and 4 pieces, and the delivery time is expected to be in late October. At the beginning, the product showed 23 inventories, but soon replenished to 1,000; as of press time, about 976 people have placed orders.
Image Source: Intercepted from the Golden Ham Hamcat Flagship Store
According to the product introduction, the above-mentioned artificial meat patties are produced by Jinzi Ham and DuPont in the United States. They are made of plant protein such as non-GM soybeans. They have beef texture and taste. They contain 11.7g protein per 100g, which is an “ideal light food”. .
According to media reports, there are currently two different types of artificial meat on a global scale. One is vegetal meat like Beyond Meat, which uses pea protein, soy, wheat, potato and vegetable oil to restore the texture and texture of animal meat. The artificial meat products of gold ham also use this technology; the other is The muscle tissue is extracted from the animal and then placed in a bioreactor for cultivation. This technique is still in the experimental stage.
Xiaobian noticed that the news of “the first domestic artificial meat patties for sale” has aroused the attention of netizens. Some people said, “There are 118 yuan, why should you eat artificial meat?” “4 There are more than 100 pieces of meat, I still buy fresh meat!” Some people also said, “If the price is within the acceptable range and can meet the basic nutrition, I am willing to try artificial meat related products.”
Image Source: Intercepted from the Golden Ham Hamcat Flagship Store
Comparing natural cattleThe nutrient list of meat, you will find that this plant patties have less protein, more energy, carbohydrates and fat.
Each per 100g edible portion (taken from China Food Ingredients Table 2004)
In addition, some netizens have questioned the safety of artificial meat products. They think that the more raw and healthy the food is, “I don’t know where his beef and pork tastes come from? What is added? What is the impact of health?”
“At present, the price of artificial meat products is relatively expensive. In the early stage of promotion, consumers may be more willing to spend less money to buy real meat. In addition, there is a category education when any new product goes on the market. The problem requires a process. The market potential of artificial meat products is still there, but there are certain challenges in the early stage of product promotion. According to Zhongxin Jingwei, some analysts said in an interview.
Because the suspected letter is not timely, the golden word ham receives the letter of interest
It is worth noting that the gold ham appeared on the stock market daily limit on October 11, and the company announced the good news of the company’s production of plant meat products on the morning of October 14. The company was therefore questioned by the regulatory authorities.
On the evening of the 15th, Jinzi Ham announced that it received a letter of concern. On October 10, 2019, the company responded to investors’ questions about the pre-sale of plant meat products in the company’s Taobao flagship store on the interactive forum, saying that the company’s product standards have been The completion of the record and the production license have passed the review. The company has cooperated with DuPont of the United States to start production of plant meat products. On October 14, the company disclosed the “Announcement on the Release of New Products” to disclose the above related content.
In this regard, the Shenzhen Stock Exchange requires the company to explain the reason why the investor did not disclose the material information on the interactive forum, and whether the disclosure of the company’s major information is not timely. At the same time, the company is required to explain the filing and production licensing processes required for the production of plant meat products, and the production of other products.The similarities and differences between the required qualifications, and the qualification documents for the record and production license.
In addition, the Shenzhen Stock Exchange also requires Jinzi Ham to explain the types of technical cooperation with the DuPont Company, the main cooperation content, the terms of cooperation, and provide proof documents for cooperation with them. At the same time, the company also needs to explain the sales volume and sales of plant meat products in Tmall flagship store as of the date of reply, and the proportion of audited operating income in the most recent year; the main customers and orders of plant meat products (if any, please Provide proof of the document), combined with the situation of hand orders, to explain the impact of plant meat products on the company’s future main business.
Image Source: Intercepted from the Golden Ham Hamcat Flagship Store
Public information shows that Jinzi Ham was established in 1992. It specializes in producing ham products such as Jinhua ham, low-salt ham and ham broth, as well as Jinhua sausage, bacon and other related meat products. It is the first A-share listed company in the industry. At present, the company’s shareholders are 37,200.
In the morning, Jinzi Ham also issued a stock price announcement. Although it is not a direct response to the letter of interest, it still talks about some related issues.
Golden Ham indicates that the company’s board of directors confirmed that the company has no disclosures that should be disclosed, and that the information disclosed in the previous period does not need to be corrected or supplemented.
At the same time, the golden ham also indicates that the sales of the company’s plant meat (artificial meat) products will depend on the market size and market acceptance, and the company cannot predict the degree of impact on the company’s operating performance.
Artificial meat is still pending market verification
In the last two years, artificial meat has received considerable attention from the market. Especially in May of this year, Beyond Meat was listed on NASDAQ in the United States. The stock price soared 163% on the first day, which completely ignited the market’s enthusiasm for artificial meat.
For the potential market of artificial meat, Industrial Securities has pointed out that vegetarianism, health, environmental protection and other factors have promoted the rapid development of the “artificial meat” market. According to a research report by Marketsand Markets, a US market research consultancy, the global meat substitute market is about 31 billion yuan in 2018. It is expected to grow at a compound annual growth rate of 68%, and will reach 44 billion yuan by 2023.
Through the relevant research report of Industrial Securities
A shares have also set off a wave of artificial meat concept speculation this year. Shuangta Food, Hakoco, Dabei Nong, Dakang Agriculture and other stocks related to food and agriculture have once risen sharply.
However, in the eyes of the industry, it is still too early to talk about the substitution of artificial meat in the short term, because the technology is not very mature. For artificial meat, consumers are limited to listening and speaking, and there is no way to talk about cognition, cognition, and recognition.
Zhang Tao, co-founder of Daofuzi Food International Co., Ltd., which focuses on investing in the vegetable meat market, also pointed out in an interview with the media that artificial meat has not yet reached the level of feng shui. He believes that the domestic plant meat industry is still in its infancy. In May of this year, Beyond Meat was listed as a watershed. After that, many entrepreneurs wanted to join the wave of “artificial meat”, but there were fewer startup companies with investment value. Lu Zhongyu, founder of Zhen Meat Company, also pointed out that China’s current plant meat start-up companies are in the early stages.
The letter ham received a letter of concern after three daily limit, which also indicated that the regulatory authorities are cautious about the development of artificial meat.
In addition, the industry believes that consumer habits, prices and other factors are the key to the further development of artificial meat.
It is understood that in the United States, the artificial meat patties of Beyond Meat and Impossible Foods are priced at 12~16 US dollars/lb, about 84~112 yuan/kg, which is 2 to 3 times that of ordinary beef on the Chinese mainland market. . Moss Planet’s “Super Burger” uses Impossible Meat as a food ingredient for 88 yuan.
Through the relevant research report of Industrial Securities
The price of artificial patties of golden ham is not cheap. At present, the pre-sale style of its Tmall flagship store is 2 boxes of 4 pieces of 118 yuan (postage paid), consumers need to pay 27 yuan express fee. The price of artificial patties is higher than that of ordinary steak products on the market.
According to the economic report of the 21st century, some reporters admitted that the price is too expensive, and the same price would rather choose the original cut Australian steak of M5M6. In addition, some consumers said that vegetable protein is to pursue the taste of animal protein, but adding more fat processing and cooking (common in vegetarian restaurants) has more nutrients than protein, which may not be healthy while ensuring the taste.
Through the relevant research report of Industrial Securities
At the same time, there are also people in the industry who raise the issue of plant meat regulation. The meat has always been classified as the scope of regulation of soybean products, and the safety and hygiene of food is the responsibility of the State Food and Drug Administration. To this end, the Plant Food Industry Alliance Plant Meat Special Committee is calling for the government to formulate regulations, including product standards, raw material standards and definition standards, while calling for self-discipline in the industry.