The Chinese team once again won the championship trophy of the world’s highest electric competition.
There is no doubt that this is a feast for the players.
Editor’s note: This article is from the WeChat public account “Silicon Rabbit Race” (ID: Sv_race), author Zi, the original title is: million dollars, LV, bloody youth, the Chinese team won the “撸 撸 撸” champion.
Capital Competition Tournament
November 10, 2019, Paris, Leo League LoL Finals,China FPX vs. Europe G2, At the moment of capturing G2 Nexus,
Everyone held their breath, 3:0, FPX won!
The Chinese team once again won the championship of the world’s highest electric competition.
No doubt, this is a feast for the players.
The e-sports players on the stage are silently fiercely contested. The fans under the stage are screaming for the team, The people on the scene are bloody,for the game In the midst of a big sweep of the enemy’s blood, also stimulated the naked money for the winner.
This year’s League of Legends finals, more than 100 million people worldwide watched online, setting a historical record. The prize pool of up to 6.5 million US dollars makes it the third-highest electric competition after the Dota 2 International Invitational (TI) and Fortress Night World Cup.
As the first place, FPX will receive at least $835,000 in prize money. The team members are no more than 24 years old.
This is a grand carnival, exuding a strong desire for money.
A game of ten years, generating billions of dollars
The 2009 Fist Game released the League of Legends, commonly known as LoL “撸 撸 撸”, who would have thought that it would become one of the most profitable games in the world in ten years.
In 2016, LoL’s revenue once reached 2.9 billion US dollars, and there was no one in the limelight. Although it fell to $1.7 billion in 2018, it is still ranked third in the world’s most profitable games.
Data Source: Forbes
As a free game, LoL’s revenue comes mainly from four big blocks:
– Character skin in the game
– E-sports and brand sponsorship
– Game/Electric competition live broadcast rights
– Game Peripherals
The current very profitable games almost use this kind of routine, first relying on free games to cage players, form a stable fan base and then show the fans’ feelings about the game.
This routine contributed $88 billion in revenue in 2018, accounting for 80% of all video game revenue.
Fist game can take a lot of thought in order to motivate players to inspire their bismuth.
For example, a special script is written to arrange the background and career development path for several important characters in the game, and they will be combined into a hip-hop combination called True Damage and then brought to market.
TrueDamage combination and new song
This is not a ticket, the fist game is a song for True Damage, and the holographic imaging technology is used at the opening ceremony to let the game character come to the scene.
From simple game characters to writing and singing in real life, the characters of these game characters are more stereoscopic and richer, and the interaction with the players is not limited to the virtual world of games.
The most immediate benefit of deepening the player’s feelings is that you can sell more character skins!
This year, there was a news that shocked the industry–the luxury brand LV cooperated with LoL, the fashion brand cross-border game industry.
LV Women’s Art Director Nicolas Ghesquiere designed a special character skin for the characters in True Damage, can not afford the real LV players, can also spend 10 dollars to buy a set of skin chat to masturbate.
The e-sports player’s ability to pay for gold, luxury brand LV can not help but heart.
Not only that, but LV also showed off at the opening ceremony of the finals. As one of the biggest sponsors, LV elements can be seen everywhere in the opening performance, such as stage props printed with LV Logo,
The championship trophy is packaged in a LV design gift box,
Electronic competitions are more than a year in a year, and the brand has also made considerable contributions to the e-sports market while making big advertisements.
In 2019, the global eSports market is expected to exceed $1.1 billion, and revenue from brand sponsorship/titles is close to 9