According to the survey, the white-collar people have the lowest sleep quality
Editor’s note: This article is from WeChat public number” cubs Research Center “(ID: cm-ailab) , OF cheetahs user Research Center.
According to CBNData’s “2018 National Sleep Consumption Consumer Data Report”, 56% of people said they have sleep problems, including dreaming, continuous sleep, and waking up in the morning. One-third of the country has sleep problems after 100 million 70 million 90, 68% said they simply every day, “not enough sleep.”
Tmall International data shows that during the 618 period, the sales of imported sleep-sleeping products increased by 530% year-on-year, and the overall market size exceeded 300 million yuan. Among them, female buyers accounted for 75%, and melatonin, aromatherapy essential oils, sleep aids, latex pillows, eye masks and other trends were popular.
Helping sleep has become a big demand for modern white-collar workers and young people. For this demand, we conducted a questionnaire survey. Help you understand the quality of sleep people nowadays, as well as sleep aids.
This survey was conducted from April 30 to May 10, involving a total of 4,249 valid samples sampled across the country, and a differential analysis of four groups of people: young people, white-collar workers, middle-aged and older women, and middle-aged men.
Core discovery:
1. Female users think that their sleep quality is poor.
Female users self-test scores with the lowest quality of sleep. This is with the National Sleep Foundation (NSF), a survey conducted by the same result, women around the world face a common sleep problems. The main cause of changes in physiological hormones and the pressure from the workplace and the family.
2. White-collar workers are the group with the most sleep problems.
The white-collar workers have 53% of early morning fatigue, 53% said they have shallow sleep and 41% have dreams. Not only does it sleep late, but the quality of sleep is not good. Young people only sleep late, and the middle-aged and older groups are mostly poor in sleep quality.
3, the user is the first to contact before or after waking upAll are mobile phones.
Before going to bed, 39.5% of the people are playing mobile phones and computers. Before waking up, 33.0% will play mobile phones, and listening to music, reading novels, playing games, and other mobile-related behaviors are also people. The favorite thing to do when insomnia.
4, young people and white-collar workers are most willing to try to help sleep related content.
In these two groups, 70% of users need sleep aid content, relaxation methods and custom sleep aid content is their most demanding sleep aid content.
5. Different groups have different needs for sleep records.
White-collar workers have the strongest demand for sleep records such as sleep quality and deep sleep.
6, white-collar workers are the best target group for sleep aid APP.
From the perspective of sleep problems, cognition of insomnia, and the need for sleep aid products, combined with the ability to pay, the sleep aid app can be preferentially placed in the white-collar group.
The following is the full report:
OF: Cheetah User Research Center, currently available to reach 1 million+ users, accurately delivering 40 dimensions and more than 100 labels. Public number: Xiaobao Research Center (ID: cm-ailab).